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Eating Some Words – a Smartphone's a Pretty Sweet Remote After All

Posted on June 27, 2011 by Jeremy Toeman

So last Fall when I first heard about companies turning phones into remote controls, I thought it was a silly idea.  I’d like to kick this post off by saying I’ve come around fairly full circle on it.  In other words? I was wrong (yes, it’s happened – but don’t worry, it’s just this once). So I’m going to counter my own post with my revised feelings on the matter.

To begin with, my fundamental argument against the phone as remote is similar to my feelings as the phone being used for anything other than a phone (+apps) on a recurring basis.  In other words, my phone is a lousy GPS device if I need to make a call while I’m lost.  My phone is a lousy cooking timer if the alert doesn’t remind me to get my eggs off the burner because I’m playing Words With Friends.

Over the past ~8 months, I’ve evolved this argument into the following state: users must conditions themselves to the concept that their phone can be a pretty good  ____, but will ultimately default to be a phone first and foremost.  In other words, your iPhone is a phone that can also be a GPS or also be a kitchen timer.  But at the end of the day, if you really really need a super reliable GPS or kitchen timer, you probably don’t want to solely rely on your phone.

So in that context, and now highly specifically related to Dijit (where I work, remember?), I’ve come to find my iPhone makes for a really good remote control.  I just sometimes still want the physical one nearby – and that’s okay.  In my media room (aka mancave), I have 6 devices, their remotes, and a Harmony 880 as well.  I’ve got it working pretty nicely with Dijit/Beacon, and I think it’s overall a better solution than I had before.  Here’s why:

1. Completely customizable controls – as much as the Harmony unified all my devices, there’s just no way to have all the relevant buttons accessible at the same time.

2. Line of sight – two of the devices I own have mediocre IR sensors, which makes the task of perfectly pointing the physical remotes a challenge which the Beacon’s stronger IR emitter solved.

3. IP-enabled – at least 3 of my consumer electronics devices are “smart” and can be controlled over IP, meaning I can have absolutely perfect control without any need for IR whatsoever – and there’s only more Smart TVs and related products to come… (btw Roku owners can see what I’m talking about already – download the app here)

4. Upgrades and the Future – not totally fair, since I know what we’re actually building at Dijit, but suffice it to say the future looks incredibly bright for what the fully integrated app has in store.

I think my final comment on using the iPhone as a remote is this: for my personal use, I still like having a physical remote around (not 6, but 1), and that’s okay.  I like having mute, pause, and volume controls accessible 100% of the time with no risk of sleep, battery, app switching, etc.  Some people won’t have these issues and will go iPhone-only.  Some people will never get past a touch-screen remote.  But I have a hunch there’s going to be a lot of folks like myself, where a hybrid solution presents an amazing experience for the digital living room.  Can’t wait to share more about what we have in store down the road!

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Posted in Convergence, Gadgets | Tags: app, beacon, dijit, harmony, iphone, remote control, universal remote | 1 Comment |

They Pulled Me Back In! I’m Joining Dijit Media as Chief Product Officer

Posted on June 23, 2011 by Jeremy Toeman

A week ago I announced that Jim Schaff would be taking over active duties at Stage Two, and that I’d be focusing on “other stuff.”  Today I’m excited to share the stuff:  I am joining the management team of Dijit Media as Chief Product Officer, where I’m responsible for product and marketing (here’s the official update).  Not only that, my virtually common law married colleague (business partners for much of the past 14 years) and very close friend Adam Burg is the company’s VP of Business Development.

What???

Last Fall, I gave a presentation at the Set-Top Box Conference in San Jose, and the entire drive back I had a feeling of near elation.  Not that I had said anything extremely profound, but it was wrapped up in the feeling of doing something I had a lot of passion for – in this case, discussing the future of television.  Over the next few months, I spent a lot of time doing research in the Smart TV (also called Connected TV or Internet TV) space, and started seeing some trends emerge, and realized there were some very interesting business opportunities on the horizon.

Adam and I spent months developing a prototype concept of the vision we had, and went to meet with some of the brightest folks we know in the convergence field.  One such bright folk was well-known VC Stewart Alsop, who I’ve known since the late 1990s, who introduced us to Maksim Ioffe, CEO of Dijit.  In our very first meeting with Maksim it was clear he shared much of the same industry and product vision and philosophy with Adam and me. I’ll keep this part of the story short, as we’ve all seen this movie before – we ended up agreeing to join the company. And there was much rejoicing (yay).

Why Dijit?

The grand vision of Dijit is to create the ultimate “four screen” (phone, tablet, computer, TV) social entertainment experience, one which seamlessly merges disparate products and platforms and content into one single, easy to use, consumer offering.  The company is well on its way, and its first product is an iPhone app that enables a really sophisticated, yet elegantly simple control experience for home media centers.   As Maksim put it, “Consumers have 21st-century home entertainment experiences but are stuck with remote controls that haven’t been updated since the 1980s.”  The company partnered with Griffin to produce the Beacon, a clever take on the “IR blaster” product, and one that’s already receiving solid reviews (and I haven’t even done anything yet!).  This is going to be a very exciting company to be a part of, and I’m thrilled to have such an opportunity.

Reminiscing.

I still recall the early days at Mediabolic, where we enabled networked home entertainment solutions that interfaced with legacy, analog consumer electronics devices (yes, we were networking the living room in an era where there were virtually no HDTVs, no YouTube, no Pandora, and no… iPod!).  At Mediabolic I learned what it takes to design and build embedded entertainment devices, to work with consumer electronics manufacturers, and the deep set of challenges surrounding the connected home industry (fun trivia: I heard the phrase “this is THE year of the digital home” every single year starting in 2001 – possibly earlier).  It was a great experience, and key people from that team now work at amazing companies like Netflix, Rovi Corp (Rovi acquired Mediabolic in 2007), etc.

At Sling Media I had the unique opportunity to work for and with some outstanding individuals, not to mention the position of being tasked with figuring out how to deliver the perfect “living room experience” – only over the Internet.  The company’s CEO, Blake Krikorian, taught me the meaning of focusing on every detail and nuance, remaining truly innovative, and keeping the consumer’s wants and needs in the forefront of every product decision.  I also had to learn the ins and outs of social media, back in the era before it was called “social media,” where “the bloggers” were a special, hard to understand subset of humanity (or, as I rapidly learned, just cool people).  We accomplished a great success building the Slingbox, and I’m proud of the product, the team, and the experience.

Over the past four years at Stage Two, I’ve had tremendous exposure to startups, big companies, CEOs, visionaries, the media, and managing a great team.  We literally put companies like Boxee, Bug Labs, and Pogoplug on the map, and have also had the chance to work for well-established firms like Electronic Arts, Best Buy, and VUDU (now Wal-Mart).  I’ve learned from entrepreneurs like Jim Lanzone (now president of CBS Interactive), Peter Semmelhack (Bug Labs), David McIntosh (Redux), Rahim Fazal (Involver) and so many others (I’ll write another post in the next little while chock full of shout-outs).  I’ve redesigned product experiences for dozens of products, and created marketing/PR/social media campaigns for dozens more, and had the pleasure to work with great teams along the way.

The Future.

And now I’m taking all of the above, and putting it to work at one place.  Welcome to Dijit.

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Posted in Convergence, Gadgets, General, Video/Music/Media | Tags: adam burg, best buy, blake krikorian, boxee, bug labs, Connected TV, Convergence, dijit, dijit media, electronic arts, four screen, internet tv, Jeremy Toeman, jim lanzone, macrovision, maksim ioffe, mediabolic, Netflix, OTT, over the top, pogoplug, remote control, rovi, set top box, sling media, slingbox, smart tv, social media, Stage Two, stewart alsop, vudu | 5 Comments |

Roku vs AppleTV smackdown

Posted on March 22, 2011 by Ron Piovesan

I don’t have cable. But I watch a lot of TV.

For my birthday I got a Roku and after tooling around with it for a couple of weeks, I cut the cable cord, much to the wife’s chagrin. Then, last Christmas, I found under the tree an AppleTV (although it is small enough it could have gone in the stocking.)

AppleTV and Roku essentially inhabit the same space. Both are around (or under) $100, both are solely media streaming devices and, unlike the mythical GoogleTV or the enigmatic Boxee, neither offer web access.

So with no methodology and no experience in product reviews, here is my official, unauthorized, David-vs-Goliath head-to-head streaming media device smackdown. In one corner, Apple, the single greatest human accomplishment in the history of the universe; the company that proves Intelligent Design is real. And in the other corner, Roku, which means “six” in Japanese.

Design

OK, this isn’t really fair because this is where Apple has always excelled. When I first got my Roku, I thought it was a pretty slick device. Black plastic, pleasing angles and the size of a turkey club sandwich (hold the mayo). Then I unwrapped the AppleTV and…. My God you’re beautiful! So small, so sleek…

I looked at my Roku, what is that hideous oversized slab of a streaming device currently attached to my TV?

Point: Apple

UX

I won’t even go there. Apple’s is amazing… Roku’s has always sucked.

Point: Apple

Content

So this is where it gets interesting. The gateway drug for both of these is Netflix and Pandora, which are both awesome services and the reasons why the sun still shines in my world. But what’s there beyond that?

With Roku, yes there is MLB if you like baseball (I don’t) and HuluPlus if you’re able to figure out why you would want it (I can’t). Where Roku really shines is access to all the weirdo webTV shows on Koldcast, Blip.TV, Revision3 and so on. You have to really like web-only TV and fortunately, I do. The wife doesn’t so I end up watching a lot of it by myself. You can also watch Al Jazeera streaming live on Roku in the event you need more proof as to how f-ed up the world is.

With Apple TV, your channel flipping will lead you to YouTube or to all the various audio and video podcasts on iTunes. That may sound lame, but it really isn’t. There is a ton of great stuff there and most of it is pretty bite-sized. So in 3-5 minute increments you can flip from news to comedy to movie trailers… unless you land on the “This American Life” podcast, in which case you’re stuck on the couch listening to your TV for an hour.

Winner of this round? I’m going to give it to Roku. I love all the cheese that webTV has to offer. My big complaint is again the UX… it is hard to find content and then to remember which channel it is on if you want to go back to it.

Reliability
So here’s the knock-out blow… this goes to Roku. Yes, it is close, but Roku wins it. I found a better picture and fewer artifacts when streaming from Roku. Also, surprisingly, AppleTV hung up and crashed more than the Roku did. Not by a long shot, mind you, but enough to notice.

Final Verdict

If you like design, UX and more mainstream content, you’ll love AppleTV.

But this is my smackdown and I’m giving the prize to Roku. They’ve got the edge in reliability and I love the goofy webTV access… but that is just me.

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Posted in Gadgets, Video/Music/Media | Tags: Apple, apple tv, boxee, google tv, internet tv, Netflix, pandora, roku | 6 Comments |

My Analysis of Google TV’s Ten Foot UI in Nikkei Electronics

Posted on February 22, 2011 by Jeremy Toeman and Greg Franzese

I recently had the opportunity to critique the Logitech Revue’s ten foot UI for Nikkei Electronics, a Japanese trade magazine that “offers prompt reports, to-the-point commentaries and in-depth analysis on advanced technologies.”

Phil Keys, US Correspondent for NE, approached me for this project. He wanted an expert opinion on how to build a better interactive user experience for the home theater. I have known Phil since my days at Sling and Mediabolic and working with him was a real honor and privilege.

I applied user-centric design principles to grade the Logitech Revue and point out its strengths and weaknesses. My review was then translated and printed up, along with photos of the Logitech UI. Here is a small sample of the article.

Thanks to Nikkei Electronics for the opportunity to deliver Smart TV best practices to a global audience.

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Posted in Convergence, Gadgets, General | Tags: google tv, Jeremy Toeman, logitech revue, Nikkei Electronics, Phil Keys, smart tv, Ten Foot Usability, UI/UX | 2 Comments |

The Verizon iPhone is Not Too Late

Posted on January 14, 2011 by Jeremy Toeman and Greg Franzese

Techmeme directed me to a recent Newsweek article that argues the Verizon iPhone is too late to stop the rise of Android smart phones. Daniel Lyons states that the open nature of the Google platform coupled with recent advances to the Android mobile operating  system make the Google Phone “an unstoppable juggernaut.”

John Gruber offers a smart rebuttal on Daring Fireball that re-frames the open/closed debate in terms of product design.

“We’re going to make these decisions for you and offer a limited number of choices” is indeed the company’s philosophy. That’s called design. Apple is indeed more focused on design than its competitors. It’s also been far more successful than its competitors over the past decade, in several lucrative markets.

Gruber’s analysis is more salient here. It is not too late for the Verizon iPhone.

While it is true that recent Android advances like Froyo have made me soften my initial take on Google phones, Apple’s iPhone still has several crucial advantages over Android devices.

iPhones Are Status Symbols

Even in 2011, there is something fun and sexy about the iPhone. Because of design, marketing and advertising, the iPhone has cultural value embedded in its hardware that Droids just can’t match. When people pull an Apple iPhone out in public they belong to an exclusive group that is desirable in society. There are enough people on the Verizon network that covet the social status connected to the iPhone to make it a winner.

iPhones Have The Best Apps

With the exception of Angry Birds, where are the killer apps on Android phones? Apple invented and perfected the mobile app experience (and recently brought apps to desktop computing, as well). The Android App Marketplace, by comparison, is lacking. People still want fun, useful apps on their smart phones and Apple has the industry’s best App Store stocked with the best mobile Apps.

iPhones are Usable

For a number of vocal proponents in the tech space, Android offers a superior smart phone experience.

But for the majority of people, the iPhone is the perfect entry into the smart phone universe. The device is stable, secure and easy to understand. That translates into benefits for average users on the Verizon network. Your Aunt Sally may not quite grok how “Droid Does” but she will understand the iPhone immediately.

The iPhone is not for everyone. But it does its job well and most people find something attractive in the device. I’ve already pre-ordered mine (OK, not yet, but I’ve decided to order one as soon as I can). It’s definitely not too late for the Verizon iPhone.

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Posted in Gadgets, Mobile Technology | Tags: android, Android Phone, angry birds, App Store, Apple, Apple iPhone, apps, AT&T, Daniel Lyons, Daring Fireball, FroYo, Google Phone, iphone, John Gruber, Mobile Design, Newsweek, Smart Phone, smartphone, verizon, Verizon iPhone | 2 Comments |

CES Tips For 2011

Posted on January 3, 2011 by Jeremy Toeman

This is my fifth consecutive year of posting Tips for Surviving CES (note – nobody typically dies at the show, so the whole “survival” thing is a bit tongue-in-cheek, though the CES Flu is a pretty much guaranteed thing), you can find prior editions for 2007 (and part 2), 2008, 2009, and 2010.  If I go to the show (game-time decision due to recently expanded family) it’ll be my 11th consecutive time attending (there’s a picture of me winning best of CES in 2004 – gosh I look young!).  Much like the past few years, little has changed, so here’s the minorly edited version…

  1. Wear Comfy Shoes!
    Of all the feedback I get on these lists, this is the one people appreciate the most.  CES isn’t supersized like it was back in ’08, but it’s still big, and tired feet equals sore back equals unhappy attendee.  Freebie bonus tip: while walking the show floor, try to walk on the booths as they tend to have better padding than the walkways between booths.
  2. Stay Clean
    I’m not a purel fan in general, but for a show like CES with over a hundred thousand people visiting from every continent, you are guaranteed to bump into someone who has exposure to some bizarre strain of something that’s going to make your next few days pretty miserable.  Keep your hands clean, wash before every meal and snack, and you’ll at least up your odds of avoiding the CES Flu next week.  Good luck.
  3. Pack Light
    My recommendation is to walk the floor with either nothing or a near-empty backpack. Forget shoulder straps, you’ll be aching by the end of the day. Bring nothing you do not need during the day. Also, try to dump your bag prior to dinner, so you can spend the night on the town without having to remember anything later. What happens in Vegas…
  4. Be Nice to the Staff
    Booth workers have likely sacrificed their entire holiday season to prep for CES.  They have to answer a thousand questions or so an hour.  Their demos are probably going to go awry as they are probably dealing with brand new gadgetry that doesn’t really work so great.  Treat them nice – don’t pester them as if they are tech support – they aren’t.  Don’t ask them hour-long questions on some weird technology nuance.  Don’t badger.  And don’t suck up all their time considering there are folks standing right behind you with questions to ask too.  Just be nice, they could use a little break from time to time.
  5. Plan Everything
    Figure out which booths in which halls you are going to prior to getting there.  Figure out where your dinner is, and book enough time to get a taxi.  Figure out where to get your badge before going there.  Figure out where your parties are, and plan that properly.  “Winging it” utterly sucks when it comes to CES and Las Vegas.   Traveling between any two destinations could easily take an hour, even as early as 8am. If you try to leave the show, go to a hotel, then come back, your day is done.
  6. Skip the Swag
    Do you really want a Panasonic pen, or a Sony plastic bag, or a brochure from TiVo? Really? My wife has actually forbidden me from bringing home anything, period. Also, for those of you into conservation (which should be, you know, everyone), no better way to send a message than to leave Samsung with an extra truckfull of mints (note that for the 2011 edition I changed LG to Samsung, just for funsies).
  7. Stay Hydrated
    If you carry only one thing (a simple backpack, remember?  no?  back to #3 for you!), it should be a bottle of water.  Also, since your hotel room will be quite dry, leave the bathtub 1/4 full of water overnight, you’ll feel better in the morning.
  8. Get Connected
    Since about 80% of everyone at CES will be using an iPhone, odds are y’all won’t have much of a signal.  Further, wifi is going to be spotty at best.  I recommend relying on texting as your go-to method of staying in touch with folks.  Either that or grab a MiFi for the week.
  9. Share Cabs!
    When you get to your hotel taxi line in the morning, and it’s huge, here’s a simple trick to save yourself 30 minutes per day(or more).  Walk to the front, ask if anyone’s going to the convention center, if they say yes, offer to pay for their cab.  You aren’t actually “cutting” in line, because the person who was 2nd in line remains 2nd in line and you have no impact on their wait.  Easy one, eh?  By the way, you should be sure to tip a little extra when you do this, since you’ve taken away a full fare.  Plus, sharing is caring (I don’t know how that fits in here, but it sounds so nice to say).  Oh, and don’t forget – you can’t hail a taxi in Las Vegas, so grab them at hotels, restaurants, or the LVCC.
  10. Layer Up
    Vegas is in the middle of a big desert, and while it may be warm during the day, the nights are very cold in January.  Bring a jacket or a sweater when you go out.  But don’t forget to leave your CES badge in your hotel room before you leave for the night!
  11. Bring Business Cards
    I would say roughly 97% of the people that I’ve met at CES over the years who don’t have cards regret not having them. Maybe it seems cool now not to carry them. Maybe you think they are so 1990s. The truth is, there’s almost no reason not to carry cards, and even looking at it from a potential loss vs potential gain perspective says: carry the darn things! And Moo cards don’t count, people.  Updated for 200920102011:  Still true.
  12. Follow Live Online
    Engadget puts up a post every 3.8 seconds during CES (this is not a fact, I am just guessing – it’s probably more frequent than that). Make sure you tap into theirs (or Gizmodos or your own favorite gadget blog) during the course of the show.  If you are AT the show, you might find out about something cool to see; if you are stuck in your office, it’ll be kinda like being there, except you are stuck in your office and they’re in Vegas. Loser.

And there you have it, the elusive Top-12 list in action.  Hope it helps, hope you have fun, hope I can be there myself (can’t break the Ironman streak!!!).

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Posted in Gadgets, Guides | Tags: ces, consumer electronics show, how-to, survival guide, tips | 3 Comments |

My cord-cut TV set-up

Posted on December 8, 2010 by Ron Piovesan

Following my last post, I thought I would explain my personal cord-cut situation and highlight what is working for me (and what isn’t) as I try to enjoy TV without cable.

First off, the main source of video entertainment (both TV and movies) is Netflix accessed via a Roku box.  Yes, we don’t get the latest content and yes, the selection is somewhat restricted, but there is enough there that keeps our interest.

I’m also a huge fan of webTV, which I access on Roku or online from my computer (my wife thinks I’m nuts, for a bunch of reasons of course, but my webTV hobby is one of them.)

The big gap here is sports. I get around this because I’m simply not a sports fan, so even if I had cable I wouldn’t watch a lot (or any) sports. (Full disclosure: I saw, and loved, the Vancouver Olympics on cable before I cut it)

I did get an MLB.com account (and jump on the bandwagon) to watch the SF Giants in the World Series. I loved the experimentation of it all and found the experience to be good.

The one sport I do enjoy (and miss dearly) is Formula 1 racing. Right now, I have no good way to follow my favorite fast cars. I read some of the updates online but that is a very sad alternative to watching a thrilling race live.

Also, HBO… That is another huge gap in my viewing pleasure that I miss. We get a lot of the shows on DVD via Netflix but it would be beyond fantastic to have a streaming solution.

As far as news and current events, I get that online, in magazines (I love magazines) and increasingly via electronic magazine purchases on my iPad.

My next moves? Well, I’ll be getting an HD antenna soon to watch over-the-air TV. This will let us watch some interesting shows and hopefully some big events, like the Oscars. I was considering Hulu Plus on Roku but it sounds like that offering isn’t as complete as it could be, so I may wait it out.

Two other disclosures:

1) I’m actually skeptical that this whole cord-cutter thing is a really huge trend. I think people will come back to cable once the economy improves and once cable companies up their PPV game. Cord-cutting will increasingly be a viable option, but it won’t have huge adoption in the mainstream.

2) For the record, I’m not a cord-cutter out of some religous hatred for cable companies. They aren’t my favorite companies in the world but they’re better than oil companies. I’m a cord-cutter for fun. I think it is fun to fiddle with gadgets and find ways to watch TV on my own terms.

Plus I’m super-cheap and I love saving the $60 a month. (If you cancel Comcast Xfinity triple play and get Internet and a landline separate, the savings is about $70… not a lot but I’ll take it.) Factor in the $10/month for Netflix and you walk away with $60 in your pocket and a chance to play with all the inputs on the back of your HDTV.

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Posted in Gadgets, Web/Internet | Tags: cord-cutting, Netflix, roku, webTV | 4 Comments |

How to Succeed at I-Stage 2010

Posted on October 12, 2010 by Jeremy Toeman

Next week 9 companies are taking the stage, er i-stage, to showcase their aspiring visions of future gadgetry.  This is the third year for I-Stage, and I’m pleased as punch to participate as a judge (along with ReadWriteWeb’s Richard MacManus, TechCocktail’s Frank Gruber, and Best Buy’s Rick Rommel).  This is not my first experience with the event, as I was supporting Boxee at the inaugural event two years ago.  That experience plus my time at CES and my numerous times at the Under the Radar events has me putting up this post, with some final words of wisdom (?) to this year’s finalists.  This list is not in any particular order.

  1. Practice! You have a week to go, if you are spending any less than an hour a day, you are not devoting enough time to the demo.  If you think Steve Jobs “wings it,” try holding a MacBook on the tips of your fingers and keeping it perfectly level for more than a second.  This Friday I’d spend as much as half of your day rehearsing, then keep it light over the weekend – think about how marathoners practice.
  2. Practice in front of an audience and/or camera.  Every rehearsal should either have a live audience (peers, friends, employees, strangers, spouses, pets, whatever) or be in front of some form of video camera (we use Flips at our office).  You’ll never take it seriously if you don’t feel there’s some form of audience, and it’ll help you find areas to improve.  BTW, I’d think it goes without saying, but watch the videos after you are done!
  3. Lock things down. You should be playing with your “Real” demo right now, and avoid changing your codebase as much as possible.  Further, if you feel you must continue to tweak, keep backup builds/demos ready so you can revert to stable versions.  And bring those with you, just in case.
  4. Be very redundant.  Need an HDMI cable? Bring two (or three).  Have a local server?  Have a second laptop with an identical build.  You might be able to run out to Radio Shack the morning of, but you really don’t want to.  This goes for mid-presentation as well – if you had planned to do something, and it just isn’t working out, be ready to swap out with a secondary version instead at a moment’s notice.  You should probably practice that too.
  5. Make sure we understand your… (whichever are applicable, odds are most of them)
    1. Vision
    2. Product
    3. Target Market
    4. Pricing
    5. Distribution
    6. Differentiation
    7. Technology
    8. Strategy
    9. Plan
    10. Benefits
  6. Emphasize benefits. As an example, the technology behind SMS is uninteresting, whereas the benefit of being able to send short text-based messages to your contacts is huge.  Focus on the way your technology & features benefit your target users, not the technology & features themselves.
  7. Prune your pitch.  You only get 3 minutes, which is NOT much time!  Your pitch should be fine-tuned, with literally every word mattering.  Don’t show esoterics, don’t show fluff, and don’t try to wow us with “me-too” elements of your features (“look, it even tweets!”).
  8. Show off. Show us what makes you special, different, distinct.  Show the steak and make it sizzle.  Show the amazing features and the corresponding benefits.  Show the vision.  There’s a huge difference between “fluff” and “sizzle” – find it, and show us!
  9. Plan on reliable stuff. Power is reliable.  Computers are pretty reliable.  WiFi can be unreliable.  Cell networks are unreliable.  Prototypes are unreliable.  Beta software is unreliable.  Real-time is very unreliable.  Waiting for Internet results for anything is highly unreliable.  You should not have anything unreliable in your demo – as I said before, with only 3 minutes you don’t have much wiggle room if you are depending on a real-time Internet lookup of something over a 3G network with geo-tuned services.
  10. Entertain us.  Now that your demo is all set, you’ve practiced, it’s reliable, your pitch is solid, etc, it’s time to add a little charm.  Make a joke.  Do something interactive with the audience.  Show some color.  Do something that takes your pitch beyond “just a demo”.  At the very least, smile and make eye contact!
  11. Avoid cliches. Please, no references to jetpacks, flying cars, or laser guns.  Seriously.  And nothing about lists that go to eleven.

Good luck inventors and entrepreneurs!  We’ll see you next week.

ps – one more tip: pack layers, its cold in San Francisco.

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Posted in Gadgets, Guides, Marketing | Tags: advise, benefits, best buy, cea, ces, cliche, demo, frank gruber, i-stage, judge, lists, pitch, plan, practice, readwriteweb, rehearsal, richard macmanus, rick rommel, Steve Jobs, techcocktail, tips | 1 Comment |

Quick Hits: Sony Remote Monstrosity, Early Revue Reviews, Android #1?, iPhone-to-TV, Congrats Foundry Group!

Posted on October 6, 2010 by Jeremy Toeman

Sony Remote Monstrosity
Engadget got a sneak peak of the Sony/Google TV remote control.  It’s either hideous, or simply an internal prototype used for them to develop with.  I wish it was the latter, but bet it’s the former.  Over on the Stage Two blog (I’ve been doing a lot more blogging there recently, it’s not just us pushing client work, give it a read!) I go into specifics of what’s wrong with it, and also tangible steps on how to improve it.

Early Revue Reviews
Saw a quick hit on CrunchGear today, I’m in complete disagreement with everything they say that makes it “good”.  My highlight nitpick is their closing remark: “As we said before, the real initial value will come from the camera that Logitech is selling for video chats on the TV.”  The real value of a $299 device is that you can hook up a $149 camera to it to do video chat?  Really?  That is going to move the needle on Revues?  Hint: no way.

Elsewhere, my friend Harry calls it the Swiss Army Knife of Internet TV products.  I’d say that’s a great analogy, but follow up with my biggest concern: the TV is the one place we don’t want something like a Swiss Army Knife. See, those Knives are handy to have around in a pinch, but in every way fall short of being really useful for a long period of time.  Yes, it’s cool to have a philips head screwdriver in your back pocket when camping, but I wouldn’t put together IKEA furniture with one, that’s when you need the actual screwdriver – aka the single purpose product that works really really well.

I’m maintaining my position that Google TV 1.0 is not ready for consumer primetime, and neither the Sony nor Logitech solutions are compelling to the mainstream.  Sorry to my friends who work at those companies, but this just isn’t what it needs to be for a big win.

Android #1?
I saw one of those big flashy attention-grabbing headlines today “Android Most Popular Operating System in U.S. Among Recent Smartphone Buyers”.  Beyond my general disdain for Android (though I will freely admit the HTC Incredible running Android 2.2 is leaps and bounds ahead of my old Eris, but still has lots and lots wrong with it – for another time), I hate headlines like these.  What would be MORE interesting?  What is the popularity of Android specifically on AT&T?  That’s at least apples-to-apples comparison (pun fully intended). Of course
Android is going to hit the top spot, this is inevitable, not interesting.

Now what would be interesting?  Well, since this is arguably all about a landgrab for developers to adopt platforms, how about an analysis that talks about which platform is making the most money to developers? Until Android/Google makes the process of buying (and selling) apps easier for everyone, the money is still flowing to Cupertino.

iPhone-to-TV
The newest version of Netflix for iPhone enables watching the movies on a TV, rather than on the phone itself.  Very cool, nice novelty feature.  But when I see a phrase like “Who needs an Apple TV now?” I get reminded of how often people in the industry aren’t thinking these things through very much (no offense to the author of that particular blog post).  To be clear – a phone, even an iPhone, does not replace a TV dedicated device, now or ever.  Wrong device for the wrong purpose.

What if you need to make a phone call mid-movie?

What if your phone runs out of battery?

What if your phone drops the signal (apparently those iPhones are known to do that from time to time)?

What if you want to put the movie on, then sit 8-10′ away from the TV, and, say, pause or rewind the movie?

etc.

Congrats Foundry Group!
Just wanted to take a second to congratulate Brad, Ryan, Jason, and Seth at Foundry Group for raising their latest fund! I’ve had a long history with the guys and a lot of their investments, and since they are one of the few VCs who love the consumer gadget space, wanted to give them a little shout out here.  Keep up the great work, and keep finding the cool gadgets!

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Posted in Gadgets, General | Tags: android, brad feld, foundry group, google tv, iphone, jason mendelson, logitech revue, market share, remote control, revue, ryan mcintyre, seth levine, sony, UI/UX, VCs | Leave a comment |

The difference between Fragmentation and Disparate Products, a counterpoint

Posted on October 2, 2010 by Jeremy Toeman

My friend Louis Gray wrote a piece tonight mostly about the new Apple TV, but focusing on how he believes Apple is introducing fragmentation into their ecosystem.  Go ahead, give it a read.

I was writing the following as a long comment, and just as I was wrapping up I thought it would serve better as a blog post.  Please consider it a counter-point, and you should definitely read Louis’ arguments first.  Go ahead, click there, then read all the way through the comments until you get to…

“I’ve yet to see anybody dispute the facts about each device running a different flavor of the OS, which is the crux of the issue.”

The reason nobody’s disputing it is because it’s not actually an issue.  Apple does not, for the most part, have fragmentation in their platforms (other than tiny exceptions, which I’m sure someone will point out snarkily in the comments).  This is about disparate products, not a fragmented operating system implementation (though I do completely agree that the iTunes experience is woefully out of date within the overall product line Apple sells).

First, all the comparisons about what does/doesn’t play on Apple TV on day 1 of shipping are irrelevant – the wide swath of Americans who will buy the device will pick it up later this year (you know, November-ish), by which time the content library will be different.

Second, it’s not as if there’s any cross-product features, other than the few apps which happen to run both on an iPad and on an iPhone/Touch.   When we talk about Android fragmentation it’s because all the products are being labeled as having a common platform, yet there is MASSIVE discrepancy between user interface, app compatibility, features, etc.

Third, Apple isn’t out there marketing “iOS 4 devices” other than when it needs to in re updating iPads/iPhones.  And even then, it’s highly product-specific.  Android, on the other hand, *is* a promise/value expectation (and I’ll avoid commenting on the quality at this point).  When Google touts new Android features and someone with a Droid Eris (my former, sad sad sad phone) hears about them, they have *NO WAY* of knowing they will never ever get them.

Fourth, and last, is about the developers.  Ultimately fragmentation is most keenly an issue to them (even more than consumers), as it impacts their livelihood.  So if you are developing for Android, yet your app won’t run on the mega-phone Evo, and runs poorly on a Droid X, but is nice on the HTC Incredible (my current, much better, but still lacking phone), how are you supposed to communicate that to consumers, who will inevitably write poor reviews, not trust your brand, and ultimately not spend money with you.

That’s the problem with fragmentation.  Now let’s look at developers for iOS – they know exactly (1) how big their market potential is, (2) where the money is flowing, (3) how to build apps within the ecosystem, and (4) with 100% certainty, which devices their apps will run on.  A bad user experience is utterly the developers’ faults, not due to some random hardware maker poorly implementing an OS.  And if/when Apple TV gets iOS 4 (my prediction is it doesn’t happen until the next version of the device, but I’m getting a lot of these wrong these days, so who knows???), developers will have a clear path to build whatever apps they can, knowing exactly how they will perform.

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Posted in Gadgets | Tags: android, apple tv, fragmentation, ios, ipad, iphone, ipod, ipod touch | Leave a comment |

Rooting for Roku pt.II

Posted on September 28, 2010 by Ron Piovesan

OK, so the other day I made the comment that in order to compete with all the other media streaming boxes out there, Roku should look at really doubling down on more content.

Shortly thereafter, Netflix (another one of my absolute favorite companies) announces a partnership with NBC, thereby giving Roku a helping hand (and yes, other Netflix boxes as well.)

And now this, Roku skillfully lines up Hulu Plus as a content partner. Actually, from my perspective, this is a bigger win for Hulu. As of now, I had held off of getting a Hulu Plus subscription but now, seeing that it will be on my Roku, I may just sign up!

Now with Roku you get Netflix, Hulu Plus, Pandora, Amazon and a bunch of other content providers, plus 1080p output, plus USB playback all at a sub $100 price.

Sure, none of these content partnerships will be exclusive, but Roku provides them all in such a neat, easy-to-use box that is available now.

So remind me, why would you be interested in any other offering out there?

(If they come up with a new UI, I’ll be in TV heaven)

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Posted in Gadgets, Video/Music/Media, Web/Internet | Tags: Hulu, Netflix, roku, set top boxes | 3 Comments |

Rooting for Roku

Posted on September 23, 2010 by Ron Piovesan

Hello,

I’m a longtime fan of LiveDigitally but a first time contributor. Jeremy has been kind enough to invite me to write for the blog whenever the mood strikes and today seemed like the perfect day for my inaugural post.

Picking up on previous posts on what makes a great Google TV or Boxee app, I thought I’d jump in with some thoughts of my own on one of my favorite devices, the Roku box.

I got my Roku about four months ago and I love it, I really do. It gives me about 75% of the content I would want on my TV, which was enough to get me to “cut the cord” and cancel my cable subscription. So for the past few months, Roku has been my rocket ship to the TV universe.

I haven’t seen Roku’s latest offerings, but here are some thoughts on what I have seen and heard about their current boxes:

  1. Roku wins universal praise for its ease and setup, but not so much fanfare for its UI; I can’t disagree. The box is dead-simple to set-up and use, which is great. But the UI is uninspired and doesn’t really encourage you to really delve in to what is on offer
  2. Another piece of high praise is reliability, my box hardly ever flakes and we put it through the ringer. It is hard-wired into my router so I can’t vouch for the wifi capability, which appears to be improved in the new boxes launched today
  3. Content: At the outset, Roku was essentially a Netflix box. That was great a year-or-so ago but now, everyone and their brother is a Netflix box. Roku has some nifty content like MLB, Pandora, Amazon and a few others, but they need to continue to expand with more mainstream stuff.  Apple has Netflix and just scored ABC and FOX. It isn’t a huge leap forward, but it may be enough to peel off Roku users.
  4. Developer community: Related to the content problem, I know from some developer friends that Roku isn’t the easiest platform to develop on. Obviously this is a problem as competitors, both large and small have strong developer communities. Difficult development platform=difficult to get the choice apps/content.

Some of the pet peeves that are missing from my current box have been addressed by the new ones, the biggest being previously a lack of USB. With my current XR, I don’t have USB to view my own content, which is frustrating. Happily, that has been solved with the XDS

But even as it evolves, Roku is firmly staking ground in the low-end market, which I think is a good move.

The big battle around media-streaming boxes will be around price/performance; Google TV seems to be on the highest end, with estimates that their box will be in the $200-$300 range, Boxee is next at under $200, with Apple TV and Roku coming in at the sub $100 range.

GoogleTV and Boxee promise a more active experience, with more features, web surfing  etc., but also with a more complicated remote/UI. AppleTV and Roku look to be more of lean-back experience of just watching content via a simple remote/UI.

My money is on the lean-back experience, which I think is more viable for the short term. A simple box that lets people access most of the content they want will be the gateway drug to media-streaming boxes. Boxee and Google TV look/sound great on paper, but I wonder if they may be too complex too early in the lifecycle of this product segment.

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Posted in Gadgets, Product Reviews, Video/Music/Media, Web/Internet | Tags: apple tv, boxee, google tv, internet set top box, internet tv, media streaming, roku | 3 Comments |
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About

Jeremy Toeman is a seasoned Product leader with over 20 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Prior ventures and projects include CNET, Viggle/Dijit/Nextguide, Sling Media, VUDU, Clicker, DivX, Rovi, Mediabolic, Boxee, and many other consumer technology companies. This blog represents his personal opinion and outlook on things.

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