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YouTube Kids Review – and 10 Ways to Improve it

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YouTube Kids - main uiWe finally got around to downloading the iPad YouTube Kids app, now that more than half of my children can do things like spell words mostly correctly. And since there’s a bit of a family-wide addiction to Plants vs Zombies (1 and 2), they’ve been watching some gameplay video. Which got me realizing that a 6-year-old should not, at all, accidentally watch most of the results of “zombie” in a YouTube search. Enter YouTube Kids.

Here’s the family consensus of the strengths of the app:

  1. YouTube Kids does an excellent job filtering out anything age-inappropriate. In fact I put a dedicated effort trying to “trick” it with any means possible, and I couldn’t find a video that I considered PG-13, scary/gory, adult-themed, etc. Searching for “zombies” pretty much only showed animated results:
    YouTube Kids - zombie

    On a very special Thomas the Train, …

    and a search for “game of thrones” showed mostly music videos, Minecraft interpretations, and other “safe” versions:

    YouTube Kids - game of thrones

    Good thing nobody has any free time to do anything creative anymore…

    Nothing else that I threw at it, from curse words to Skinemax-level “soft” words, came back with results. I even tried using horror movies, explosions, Michael Bay, etc:

    I hear Night of the Living Pharmacist has some pretty creepy moments

    I hear Night of the Living Pharmacist has some pretty creepy moments

    Considering this is probably the single most important role the app has, I’d call it a win if your goal is to let your kids autonomously search for videos about topics that interest them.

  2. It’s exceptionally easy to find copyrighted materials. A search for Shaun the Sheep (family favorite) instantly provided full episodes:
    It's Shaun the Sheep!

    It’s Shaun the Sheep!

    And pretty much any search for “title of movie full movie” presented exactly that (including Frozen, Lion King, He-Man, etc):

    The illegal copy never really bothered me anyway

    The illegal copy never really bothered me anyway

    Interestingly I couldn’t find PG-13 level movies, so Harry Potter was absent, though the Harry Potter Lego Version was all over the place.

  3. Exploring and discovering learning/educational content actually is interesting. There’s tons of solid channels available, from LEGO to National Geographic and more.YouTube Kids - LEGO channel

I’d certainly call this an acceptable experience, but I’m nowhere near calling it Great. Which is disappointing, because I think it could, and should, be great. It unfortunately falls into the category of what we call “babysitter apps” – which are exactly the ones we try to avoid. We just prefer the apps that really engage our children, or that we want to use along with them. And from our perspective it falls short.

So here’s how I’d improve the YouTube Kids app:

  1. Actually age-restrict Settings. Here’s what it looks like for “adult mode”:
    That's the same combination for my luggage!

    That’s the same combination for my luggage!

    While my 6yo can’t fully read, he’s got the numbers down already. Which makes the above beyond simple. Either enable a PIN-code, or have a math problem, but it needs to be a bit more serious than this.

  2. Enable simultaneous search and playback. Just like in the main YouTube app, it should be easy to have a video playing while searching for the next one you want to watch / queue up.
  3. Enable a queue / playlist. While search results become automatic playlists, as do channels, there’s no way to build your own simple playlist as you go. Maybe my 4yo couldn’t handle that, but the older ones certainly could.
  4. Save a playlist. Would be great for music videos especially.
  5. Mark/save favorite videos. If you are unfamiliar with children, there’s never ever been a video any child has ever watched only one time. More like 300 times.
  6. Add Recently Watched/History. Per the above.
  7. Subscribe to Channels. As you may have gathered by now, there’s virtually no personalization in the entire app. Why can’t I save my favorite channels, and have those appear on “my” home screen? The generic Home view is pretty useless after the kids have browsed it a few times. Also, being able to automatically find “latest episodes” from channels is a pretty core YouTube feature – one that the kids should get too.
  8. Add “Show More Results” to search. Because otherwise you can never, ever, find certain videos!
  9. Add a Web experience. Seems like a pretty natural extension, and my children do use this archaic thing I have called a computer. And once they’ve been using YouTube autonomously on the iPad, I’d like to enable them to do so on the laptop too.
  10. Allow for age ranges. Again, there’s no 8yo who wants to see the same stuff as a 4yo. With a simple range (2-4, 4-6, etc) setting, the experience would be so much better and tailored to the individual.

I’ve tried to keep the feedback fairly “light” here – things that aren’t monumental shifts in the app, but would fundamentally improve it at every level. I could go on at much more length at how to make a truly great Kids experience, but I’ll save that for another time.

Again, it’s a great start at an awesome experience, but still falls short IMHO. Though there’s one total saving grace I may have forgotten to mention. So thank you, very much, Team YouTube Kids, for this:

her?

her?

What a Next-Gen Apple TV Could Bring

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While I’m not as bullish as others that the following tweet should be taken as gospel, I’ve been thinking a lot recently on what a new version of an Apple TV product could look like.

So, in no particular order… “why update the Apple TV?”

  • 4K video
    I wouldn’t bet on this, at all, since there’s virtually no content available today, and probably won’t be much in the next 24-36 months.  If 4K looks promising, they can rev again in the future.  Further, Apple has historically *not* led in this category, and I’d be surprised to see them do it this time.
  • Rich SDK
    Yes, there are plenty of apps available for Apple TV today, but access is limited and granted in an ad-hoc fashion to selected content providers.  Many folks assume one day they’ll open this up to a wider developer network -as in, all developers.  I know very little about the programmability/guts of the Apple TV, but I have to assume the current one simply wasn’t designed to be uber-expandable.  As a sub-point, I *could* see an argument for an extension of iOS here, but I’d hope it’d be a differentiated offering to relate to the different UI mechanisms.
  • HDMI Passthrough
    For the literal heaps of things Google TV has done wrong, HDMI passthrough was smart.  Enabling the Apple TV to sit on Input 1 at all times enables no-input switching for any connected experience.  But even better than that, it’s not a stretch to see a version of AirPlay with a, wait for it, transparent layer.  What does that mean?  Imagine every cool thing about Interactive TV you’ve ever heard or thought of, minus all the lame stuff, now have it actually work, powered by your iPhone/iPad.  Awesome.
  • Gaming
    Many of us already believe the next generation of consoles is doomed, but what if the Apple TV came with an optional joystick and as much gaming horsepower as an iPad or Xbox 360, and stayed at the $99 price point?  It’s the exact opposite strategy Microsoft is taking with their platform (gaming first, everything else second), but since about 1998 that’s pretty much a winning approach.

And that’s it – which is telling in its own way.  There’s no other “basic” TV/streaming need to upgrade the current hardware, and Apple certainly isn’t going to put out a new version without a very specific reason.  Perhaps I’m missing something (comment please!), but I am at a loss to come up with any other drivers for new hardware.   Oh, and yes, I’m ruling out Siri, physical motion gestures, cameras, etc – while any could certainly come at some point, they aren’t going to exist without one of the above as well.

Which leaves me with the following: if you do not think the above reasons are compelling, and you can’t come up with a better one, I think you can pretty much write off a new piece of hardware.  Further, I have strong convictions that the only truly viable option above is adding a Rich SDK/open developers kit, so if we don’t see that next week, I don’t think we see any new device show up either.

Introducing NextGuide

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It’s my pleasure to unveil my newest product, NextGuide.  NextGuide is a hyper-personalized TV listings guide designed specifically for the iPad™.  It’s been a six month labor of lots and lots of love, and I’m extremely excited to tell you about it.  In a nutshell?  We went to the drawing board and utterly reinvented the concept of the TV program guide.

If you think about the concept of a “guide” it’s something that’s evolved over 60 years from supporting 3 to 13 to 80 to 500+ channels.  But that’s really all it does, and let’s face it, we no longer live in a 500-channel world.  We live in a 500 channel, plus tens of thousands of hours of streaming content on services like Netflix, huge libraries of video on demand from our cable and satellite companies, as well as iTunes itself.  It’s effectively an infinite content landscape, and having so much content has crippled the formerly easy process of discovering shows to watch.

As an example, in my house at night, we start by browsing our DVR library, don’t see anything we’re in the mood for, then switch over to live TV.  After browsing (painfully) the grid for a while, we give up, turn on the Apple TV, and head to Netflix.  Netflix is great, but I have a tendency to see stuff I already know about – Mad Men, Dexter, Weeds, Breaking Bad, etc – all great shows, but not really anything new that I’m ready to consume.  Part of the problem here is catch-up TV: if I’ve never watched Mad Men before then I’m a good 80+ hours away from catching up to live, and that sounds painful.  Anyhow, after an unsuccessful attempt to find something to stream, I generally end up watching whatever’s on (either Cops, the Shawshank Redemption, or an infomercial), then go to sleep.  Sound familiar at all?

So we invented NextGuide, designed to actually help me discover things I *want* to watch. We do that by tilting the concept of Channels, Times, and Genres on its head a little, and instead focus on Shows, People, and Interests.

Shows – we believe people care more about the show they watch than the channel number or time it airs.  So NextGuide uses beautiful show cover art to make it easy to find things and “escape” the grid view of numbers and times.

People – we believe TV remains a central zeitgeist component to modern society. When was the last time you chatted with any friend about a show you like (or love)?  Probably in the past day or so.  NextGuide makes it ridiculously easy to turn conversations, not to mention Facebook Likes, into easily discoverable shows.

Interests – we believe people care about finding things of interest to them, personally.  We all have interests, from bands to sports, from cities to hobbies, and these interests define so much of our lives. NextGuide connects you to your interests, and finds them all on TV and streaming services, in a seamless, organic way.  Examples of what NextGuide’s found for me over the past few weeks: Bill Murray’s guest appearance on Letterman (seriously, how would I even have known that unless I watch every night??), a live Coldplay concert on Palladium (I didn’t even know the channel was in my lineup), and Bizarre Foods goes to San Francisco (not a show I normally care for, but had to see what Andrew found in my city).

That’s enough writing already, this is one of those apps you just have to experience to get a sense of what we’ve done. It’s a complete paradigm shift for TV viewing, and I’m happy to share it with you.  You can download it from the App Store, or watch our quick intro video below.

Introducing NextGuide from Dijit Media on Vimeo.

I can’t wait for your feedback, thanks so much for trying out the app.  Thanks to Apple for inventing the iPad so we could have such a cool platform to bring something like this to life. Extra special thanks to my family, friends, coworkers and investors who have made the process of inventing something disruptive more fun than I think I really deserve.

We are getting some amazing press so far today, here are some great pieces:

Oh, and here’s the actual announcement on our newly revised site!

Why Apple Will Make a MacBook Touch (eventually)

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A few weeks ago someone mocked up a concept MacBook touch, and in a nutshell, they way-y-y-y-y overthought it.  After a week(ish) using my iPad with an external keyboard, I can see how the worlds could and should collide.  And I think it’s exactly what Apple plans to do – one day. The concept is already as much as there in their products anyway: ship Mountain Lion with the ability to “launch” iOS.  That’s it.

In the current OS X, Lion, we already have LaunchPad, a feature clearly designed for a touch-screen interface, mainly because it’s the exact UI for iOS apps.  This would/should be touch-enabled.

Next, OS X already has an App Store, the inventory of which could easily expand to include iOS apps.

The LaunchPad would become the primary “desktop”, and Finder would move to be an app instead of the primary navigation metaphor.

Apps could then be written as OS X, or OS X with touch, or iOS.  Standard OS X apps would function like they do today, expecting a mouse + keyboard interface.  That’s the easy part.

iOS apps would go into full-screen, thought likely not include the ability to rotate – but maybe they wouldn’t have to.  The next-gen MacBooks are already rumored to go retina anyway, which provides enough pixels for a portrait-mode app to run on the screen size of a 13″ laptop.  Granted, a ton of apps would work poorly – things that require lots of motion sensitive or heavy gesture inputs.  But maybe that’s okay.  Maybe this isn’t about a laptop with great Infinity Blade capabilities, it’s a bit more focused on productivity.  More on this in a bit.

OS X with touch apps would be able to support mouse + keyboard + touch interfaces.  This is the tricky part.  There are times when touch works great, other times when the mouse is ideal.  For example, a pull-down menu is going to be too tiny to easily work with a finger, but the mouse is perfect.  Similarly, mouse-overs are useful for many applications, and the pixel-level work in design apps could never be done without a mouse.  But moving files, selecting apps to run, and creating free-form quick designs are all radically better with a touch input.  Gestures are awesome methods of navigating through computing interfaces.  There’s a right balance, and as long as Apple can clearly delineate best practices, I think some great new experiences would emerge.

Combining the full power of OS X and iOS brings great power, and accordingly, great… You know.  But in all seriousness, this isn’t meant as a “make a MacBook all fun like the iPad” nor is it “turn the iPad into a productivity center”.  It’s both.  The computing era has evolved to the point where touch is a key part of things.  Further, Apple is uniquely positioned to create a product like this, where the touch features augment the overall platform, as opposed to just being gimmicky.  Lastly, they’ll create yet another leap forward that their competition will have to spend eons catching up to.

ps – for those wondering, I’m using the Logitech Ultrathin Keyboard for iPad. I love it.  I started with the Apple Wireless Keyboard (with great sleeve by SF Bags) but ultimately preferred Logitech’s solution.  Amazingly.

9 Shortcuts That Would Improve the iPad (with Keyboard) Experience

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At this point, my iPad has effectively replaced my laptop for everything other than photo management and documents.  The former isn’t going to change, but I realized that having a keyboard might notably improve my ability to work on longer docs and emails.  I’m currently trying out the Apple wireless keyboard (with handy protective sleeve from local vendor SFBags) though I’ll also give the new Logitech ultrathin keyboard a try (if/when it ever ships).

In my first day the difference was notable.  I’ve created Evernotes, long emails, and in general found the keyboard goes a long way.  Yay for that. Further, there are some handy keyboard shortcuts that make using it even more pleasant.  But I think this could go a long way from where it is.  Granted, there’s no debate that the overall experience around finger-based controls and gestures absolutely trumps using a keyboard, but that doesn’t mean a few power features couldn’t go a long way.  Here are some hopefully easy-to-implement shortcuts that I think would improve the existing experience:

1. Multi-task app switcher (⌘-tab)
Pushing this combo in OS X results in an application switcher.  You can use your mouse to pick an app, or arrows to navigate between them.  Same functionality could be present in the iPad – and once you are using a keyboard, it’s actually fairly inconvenient to tap on the screen to do this.

2. Menus (⌘-N, ⌘-R, ⌘-D, etc)
In an app-specific sense, enable shortcuts for “menu features.”  For example, in Mail, ⌘-N could start a New Message,  ⌘-R could reply, ⌘-D could delete, etc.  App developers could have certain liberty here (potentially) or there could just be a limited set of commands.  Either would be good for any “text-heavy” app where the keyboard is in use.

3. Home  (⌘-Esc or ⌘-Eject, etc)
Simple one – exit the current app back to the home screen.

4. Navigation (⌘-cursor keys)
Per (1) above, but extend it further: if the user is in the “Springboard” interface (aka the “home screen” where you pick an app), enable me to rapidly scroll through apps (or pages of apps) with the keyboard.

5. Switch windows (tab)
Inside any app (with support), the Tab key should switch between windows/frames/inputs.  This is already present in Mail, but only when composing messages.  Why not elsewhere?

6. App shortcuts (⌘-1, ⌘-2, or F1, F2, etc)
This is definitely a “power user” feature, but let me assign 10 apps I use a lot, and quickly launch them from the keyboard.  Alternately, these could be restricted to the 6 apps in the Dock (at the bottom of the home screen).

7. Search (⌘-space)
Much like other tips above, this is borrowing straight out of OS X.  Especially considering the amount search is intended for active use within iOS.

8. Settings (⌘-,)
On my Mac, pushing ⌘-, shows preferences for that application.  In iOS, there’s a global settings screen (not to mention the plethora of apps that have their own).  This shortcut could launch either.

9. Settings Toggles (⌘-F1, ⌘-F2, etc)
Could be predetermined or user-configurable, but how about direct access to toggling certain settings, such as airplane mode, WiFi on/off, etc.  I’d want a Bluetooth one too, but it’d probably only work in one way…

I know in the grand scheme of things this is a pretty minor issue.  The grand majority of iPad owners aren’t using keyboards, and probably never will.  But if someone had time to program Siri with enough depth to tell Zooey Deschanel that it’s not raining out, I can’t see this being too far out of scope…

Some TV is Created More Equal Than Others

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As one could imagine, I end up in a lot of conversations about second screen TV apps, companion apps, social TV, etc.  Virtually every discussion takes some long varied road to get to a point where all involved agree that the only rule in building next generation TV platforms and products is this: not all TV shows are alike, and experiences must be built with this rule in mind.

Let’s start with #SocialTV – broadly defined in current terms as “people tweeting, checking in, and liking TV shows on social media platforms.”  While I’m pretty jaded in my belief that this is resoundingly uninteresting as a topic, it’s important to think of it on a per-genre basis, and in fact, a per show basis.  One could state that “dramas” for example won’t garner much social TV activity – who really cares about checking in to shows like CSI or House?  Then along comes Game of Thrones, rule broken.  Then you could use Game of Thrones data to claim people don’t tweet while watching live TV.  And along comes sports and reality shows.

When it comes to planning and thinking about how users may/will behave regarding social TV and shows, I recommend thinking about it from two perspectives: (1) live interaction and (2) cultural impact.  The personal drivers for a lot of these activities have to do with the social perspective.  People are interested in “connecting” with others, which drives the interactions (tweeting about your team, someone getting voted off the island, etc).  People are also interested in being part of the cultural zeitgeist – Game of Thrones is “in” and “cool” to tweet about, whereas CSI and House are not.

Next up are companion apps – smartphone and/or iPad apps designed for use during a TV show.  As above, the potential value creation here is entirely about the content.  Do users really want to pull out their phones and read trivia while watching an intense or immersive show like Game of Thrones or The Good Wife?  Doubtful.  Am I going to look away from a visually-rich experience such as Planet Earth? Or how about Family Guy, where half the show is visual gags?  Seems unlikely.  But during any reality show, game show, talk show, or sports? I’d guess there’s a huge opportunity here.

Same moral as above, the right companion apps keep the content in mind.  First, we really don’t need (or want) a dedicated companion experience for every single show that airs – it’s just plain unnecessary.  But regardless of that, the experiences should think about the audience and how they want to interact.  Sports is all about real-time and stats.  Cooking shows, on the other hand, don’t need a real-time experience, but yet offering recipes, how-to, pictures, etc that can be bookmarked, archived, and viewed in the future is quite handy.  Complicated plot-driven shows can offer complementary experiences that supply background or other pertinent information to help audiences keep up with whatever’s going on.

Enhanced content offerings – featurettes, behind-the-scenes, and other options that plunge the user in a further immersive landscape blah blah blah. Now, speaking as the guy who watched all 3 Lord of the Rings movies, extended cut, with director’s commentary on, there’s no question a marketplace exists for extra content.  Blooper reels.  Making-of’s.  Interviews with Cast & Crew.  The key focus again is identifying the right content for the right show and deploying it in the right place.

Do I really need a dedicated app for my iPad just to get extra content for each show I like?  Do I need to subscribe to something?  I think, fundamentally, content creators and technologists need to really spend time crafting the right offering for each individual show.  For example, having the “webisodes” of The Office available openly via Facebook each week is a great solution to enhance that offering.  But if I needed an Office app, with a new Office username and password, would it be worth the investment beyond the “Like”?  Doubtful.

Overall, the time has come for TV technologists, creators, producers, etc to work together to avoid one-size-fits-all approaches to TV experiences.  Every show, every network, every device, and every platform should be regarded as a unique opportunity to engage an audience and tell a story.  Except, of course, for reality shows about celebutantes, which should just go away. Please folks, just do the right thing here.  We can find a cure, we can make it happen.  We can do it!

Why 2nd Screen Superbowl Ad and Social TV Experiences Suffered

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According to Lost Remote, social media was en fuego during the Super Bowl this year.  Bluefin Labs contributed to these stats, and found over 12 million “social media comments” during the game.  Another element Lost Remote tracked were the plurality of Social TV Second Screen Apps in play:

The best second-screen experience: To start things off, we checked into the game on GetGlue, Miso,IntoNow, Shazam, ConnecTV, Umami, Foursquare and Viggle. Ok, that’s overkill, but we wanted to give them a spin on the biggest social TV event of the year. For starters, GetGlue sailed passed its all-time check-in, counting over 100,000 before halftime and 150,000 total for the game, 3X its all-time record (the company doubled its servers for the Super Bowl.) We’re let you know of other second-screen stats when we get them.

Now that doesn’t include the “official” Super Bowl app, NBC Sports, or a few other options.  But overall, I’m see a glass is half empty scenario myself.

The problem was in the experiences.  I tweeted a couple of times during the game, by using the Twitter app, which was native and easy to do.  The thought of launching another app, just to get something that would enable be to tweet never even crossed my mind.  In reality, most of these apps actually got in the way of the experience.  And yes, while there was tons of tweeting and updates occurring, I’d lay down a strong bet most of this was about people posting, not reading what others were posting.

I also found the Super Bowl ads highlighted two major flaws in the ad experience.  Shazam got a lot of pre-game buzz for all their ad partners.  Sounds cool in theory, but the experience is just plain lousy.  First, the commerical starts airing.  Then, at some point in the middle of the ad a little Shazam logo appears somewhere on the screen (I only noticed it a handful of times personally).  At this moment, the viewer must grab their phone, turn it on, unlock it, switch to the Shazam app, and then – and this is important – get everyone in the room to be quiet for 7-10 seconds.  Great in theory, but this is not a good experience for any user.

The second was a QR code which displayed on screen.  This in my eyes was even worse than Shazam, since QR codes require the user to have a QR app, which is just too obtuse for the average viewer.

worst. crossword. ever.

Compare either the Shazam or QR experience to having a simple URL onscreen.  Is it really easier to go through all the hassle and end up on the Honda website, or just tell the user to go to honda.com?  Plus, by obfuscating the simple methods, advertisers lose brand reinforcement AND are busy handing over the experience to a third party.  Similarly, when it comes to social experiences, is it to a consumers’ advantage to launch an app just to get an update into Twitter or Facebook, or to just use the native ones?

These experiences have come a long way, and are offering exciting potential for the future of TV and second screens.  But so far, we’re clearly at the infancy of what the consumer can use to really “enhance” a TV offering.  I hope some or many of these offerings will improve over the years, and really create a better experience, not one that makes us work harder just to watch TV.

It's got a pen?!

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For the 14 people who missed the Super Bowl this year, a “notable” commercial was the debut of the Samsung Galaxy Note, which basically enlisted virtually every trick of the trade.  Hipster rock band? Check. Playful teasing of Apple users? Check. Flashy seeming new gadget? Check. Tablet with a stylus? Check.  Wait a sec, rewind, what is this, 1998?  Or, as I tweeted (and BTW, Twitter – yet another simple feature: enable easy embedding and reblogging of tweets to other platforms, because screenshots? really?):

So my advice this evening is to Samsung and everyone else competing with the iPad – which is actually nobody in reality.  If you want to play this game, you need to stop grasping at straws.  Go build a damn good product and the market will support your endeavors.  I’d heard some interesting buzz about the Note, that it might be the first “other” tablet to give the iPad a real run for its money.  And then? StylusGate.

Now wait, maybe it’s not about consumers.  Maybe it’s enterprise or other specific applications.  I’m sure there’s a decent market in several verticals for a tablet with a stylus (something I blogged about a full year ago now!).  But your marketing wasn’t about some productivity device, it was about consumers.

Does anyone really think any hipster, businessman, student, soccer mom, or any other typical consumer with an iota of self-respect would walk around using a stylus when everyone else doesn’t have to and can accomplish the exact same goals?  That commercial didn’t show a product superior to an iPad.

That’s the key thing here.  The stylus is showing up in an effort to get on par with the iPad’s user experience.

Except it doesn’t.

Not even close.

Did Manufacturers Lose $2 BILLION on Android Tablets Last Quarter?

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Strategy Analytics announced today: “Android Captures Record 39 Percent Share of Global Tablet Shipments in Q4 2011”.  Bloggers go nuts with it, headlines such as “Android Grabs 10% Tablet Market Share from Apple in Q4 2011” and “Android tablets gain ground with 10.5 million sales in Q4 2011“.  Here’s a quick fact check: the report was about tablets shipped, not sold.  Sounds like a minor little nit, but it isn’t, and if you’ve never been inside the actual business of hardware before, it’s a fairly common mistake.

Shipping a product implies it’s been manufactured, packaged, and transported into a distribution facility, and in some way allocated by a retailer.  It hasn’t necessarily been purchased by the retailer yet, nor has it been sold to a consumer.  Which means a massive cost was incurred by the manufacturer, with no revenue so far.  Further, even if the retailer has made some form of purchasing agreement/commitment, they typically have many many ways to back out if units aren’t moving.  All, of course, at the expense of the manufacturer.  This is how Logitech lost $100 million on the Revues, as they made a bunch, but couldn’t sell them.  As Seinfeld might’ve put it: “See, you know how to ship the product, you just don’t know how to sell the product and that’s really the most important part of the product, the selling. Anybody can just ship them.”

So let’s go back to that report.  10.5 million Android tablets shipped in Q4.  Not too shabby.  Now Apple did just announce they sold 15.4 million iPads in the same quarter.  So we know we aren’t talking oranges-to-oranges comparisons already.

I’m going to add in a personal observation/anecdote here, take it with a grain of salt.  In the past year, at over 20 conferences, 30 flights, and possibly hundreds of meetings, I’ve seen about 15 android tablets in use “in the wild”.  I’ll go as high as 20.  That’s it.  Not only isn’t it close to 40%, it’s not even close to 1% of the tablets I’ve seen in use, in every major metropolitan area in North America.  But that’s not a fair way to look at it, so I’ll assume I’m off by a few percent, especially including the international market plus the recent hotness of the  Kindle Fire.

But let’s pretend they somehow sell-through 5% of the total tablet market, as defined by iPad sales.  That’s 750,000 units sold.  Maybe a little low, but as I scan the numbers from a bunch of different reports, doesn’t seem too far off the mark (NPD reported a grand total of 1.2 million non-Apple tablets sold between Jan-Oct last year).  Let’s bump it to a cool million, just to seem “fair”.  That leaves manufacturers with 9 million unsold tablets.

According to a variety of reports (best from iSuppli), tablets cost manufacturers between $200-$300 to manufacture, on average.  So again, averaging it all out (which isn’t exactly right, but that’s kind of the theme of my blog anyway, right?) at $250 times 9 million units equals holy crap.

$2,250,000,000

Oh, and this doesn’t include marketing, packaging, shipping, warehousing, taxes, and all the other costs involved.  Please, somebody, show me how I’m wrong!  No, seriously, I don’t actually want to be right here!

My Top 8 iPad Apps of 2011

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On Friday I listed my top iPhone apps that I’m using frequently.  Here’s the list of what I love on my iPad:

Evernote

Evernote is one of my few mobile/iPad/Web/OS X utilities – I use it everywhere.  I have notes, future blog post ideas, libraries (I have virtually every quality “Future of TV” article written archives in a Evernote folder), lists, etc.  I keep copies of everything in my wallet, just in case.  I have an archive of every serial number of all white good appliances in my house (for when I call for service – especially the often-needed repairs – I’m looking at you, Miele and Whirlpool).  Everybody should use Evernote, all the time, for all purposes.  It might just save the world. Free (with paid upgrades for heavy users).

Note: saving the world not guaranteed by myself nor the makers of Evernote.

Jack and the Beanstalk

This “interactive storybook” has kept my 4 year old entranced for months.  It’s a simple retelling of the classic story, with some fun humor, and lots and lots of interactive elements.  There’s a little “golden egg” hidden somewhere on every page, plus tons of other clever little items.  One of my top 2 kids apps.  Paid app.

Doodle Buddy

This is a great sketching tool, useful for me and fun for my kids as well – a very rare combination.  The app has simple tools for drawing and doodling, can import your photos for fun, and has a great “stamp” tool.  Only downside is each new build seems to add some new popup that wants me to pay for something – which I “get” as it’s free, but I’d happily pay them something to get rid of the popups forever.

TowerMadness

This is the best Tower Defense game I’ve seen on the iPad (and I’ve tried most of them so far).  Easy levels are fun, hard levels are challenging, and the “madness” levels are so tough that beating them feels like a real accomplishment.  And unfortunately, I’m not Ender, so killing all these aliens is squarely a waste of time (except that I think everyone should play more video games.  possibly the real way to save the world, since I was definitely wrong about it being Evernote).  Awesome game, and one that the developers continue to improve, which is a major plus for me – one of the few games I’ve played on the iPad that keeps getting enhanced!  Paid app.

iMockups

I do a lot of wireframing work, most of which I do using Balsamiq, one of the few desktop apps I’ve purchased in the past few years (worth every penny).  iMockups is not quite as polished a tool, but gives me the ability to do the same via the iPad.  It could use a few enhancements (search!), and isn’t the most beautiful app I’ve seen, but it’s a solid performer.  Paid.

World of Goo

I’m rarely a big “immersive experience and storyline” gamer – I tend to care about the gameplay, balance, and flow more than anything else.  But World of Goo is the only game I play where I make sure the sound is on and I can get into it for a while.  The game itself is a fun puzzler, it’s perfectly suited for touch, and the storytelling and ambiance is perfect.  I’m hoping for a sequel, but in the mean time keep coming back to finish the OCD levels (don’t call it that!).  Paid.

Toontastic

Parents: go download Toontastic now.  No, seriously, get it.  It’s an animated storybook creator, and the user experience is so great my 4 year old can fully make the animations himself.  And that includes the narration, background effects, character and scene selection, and every other perfectly customizable detail.  It’s really great, and even has tons of online sharing features for those into that kind of stuff (I’m not, but I know everyone else is).  Oh, and not only is it that great, it’s free. Wowza.

Zite

Zite is the only app to make both my iPhone and iPad lists.  It’s my ultimate source of “being informed” on topics I care about.  Yes Flipboard is more popular, and Editions is beautiful (and built by friends of mine but I had already gotten so deep into using Zite that I just couldn’t switch – sorry guys), but Zite just does it for me (and personalized flow of info is a big deal when it comes to news reader type of apps, so I understand why people get so loyal to the ones they start with).  When Zite got acquired by CNN I was pretty happy for the guys behind it, and now, months later, I’m still happy that it hasn’t become the “CNN” of news reading apps.  Love. Free.

And, just like in iPhone, here are the runners up:

  • AppShopper – keep track of when the paid apps I’m interested in go on sale
  • #sworcery – it’s beautiful, I just don’t find myself with the time to play as much as I want
  • NHL Gamecenter – on the plus side, I can watch the Habs play, either in real-time or catch-up.  on the unbelievably pathetic down side, I can rarely watch catch-up without seeing the score in advance, because apparently the NHL doesn’t seem to care about those of us who cannot watch live hockey at 4pm multiple days per week.
  • Sundry Notes – this is an amazing note-taking / scrapbooking style tool.  super powerful, probably awesome for college students.
  • Tilt to Live HD – fun quick action game
  • iSpadez – great spades game, with live multiplayer!
  • Ticket to Ride – perfect adaptation of board game, just wish they’d let me speed up all the animations.
  • Majesty – another fun non-RTS RTS game
  • Dropbox – yup, it’s Dropbox – on the iPad. moving on.
  • Kayak – taking the depth of booking travel and making it work on an iPad is a challenge, and the Kayak app hits it out of the park
  • Waze – great on the iPhone, even greater on the iPad – free turn-by-turn nav!
  • Catan HD – would make my main list, but the app is just too unstable.
  • ColoramaMask – another fun drawing app for kids
  • Fingerzilla – crush, stomp, tap, destroy!!!
  • Pat The Bunny – good kids interactive experience
  • Talking Tom – silly fun
  • IMDB – if you are a movie nerd like me, you probably don’t need to be told about the app…

The most interesting revelation I had whilst writing these two lists is the breakdown of paid vs free apps.  On my iPhone only 2/10 “top” apps were ones I shelled out invisible coins for.  Whereas on the iPad, 5 out of 8 were paid (though if memory serves at least one was a free weekend download, but I could be wrong).  If I was a real reporter I’d go through my transactions to figure out how much money I’ve spent on each platform.  But I’m not, so instead, thus endeth the blog post.

Expectations for Tim Cook's Oct 4th Event

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The rumor mill has it that Oct 4th is the next big Apple event, in which we can expect to see Tim Cook kick off his term as CEO.  Here are some of my thoughts on what we can expect , in no particular order (note that I’m skipping all the pre-announced stuff, like iOS 5, etc):

No Steve Jobs
A variety of folks are speculating on whether or not Jobs will make an appearance.  I’d say absolutely not, other than possibly in the audience.  Jobs walking on stage would undermine Tim’s role as CEO and send a weak message to the media.  It’s time for Cook to run the show, and Wall Street in particular will be paying close attention to his every move (yet another example of how Wall Street’s mere presence harms us, but I’ll save that snarky feeling for another time. too late).  Granted I think we’d all love to see Jobs make an appearance, but unless they can figure out a way to do so without sending a lack of confidence message, I’d assume he stays on the sidelines.  This, by the way, will lead to rampant speculation about his health, again (under the veiled theme of “its news!” – tip: it isn’t, let the man be.).

Major Refreshes to Most Products
With one exception (below), I believe almost every product the company makes will get a refresh, either major or minor.  We already know about iPhone 5 and iOS 5, but rumors across everything else have showed up as well.  Per the above, it’s time for Cook to show his quality, and I think they’ll opt for over-delivering.

No iPad Updates
It’s just too soon.  Apple would frustrate their existing (huge) iPad base, and steal from whatever they’ll be doing in 2012.  Also, a complete dearth of competition in the space enables them to take their time and raise the bar next Spring.

New Presentation Style
Whomever created the “Steve Jobs Presentation” obviously deserves some kind of award.  But what made his style so special is how well it was tuned for Jobs.  I believe they’ll re-create the concept for Tim to enable him to deliver his own personal touch.  I don’t think it’ll be a massive departure, but I do expect some change.

Major iPod Changes
I wouldn’t be surprised if, starting next month, the iPod product line is reduced to the Touch and Nano (with WiFi), and everything else is gone.  That really is the purpose behind iCloud, and just like the company is killing off physical drives, it seems like the traditional iPod isn’t part of the new vision of the Apple digital lifestyle.  I’d like to see some minor “apps” for the Nano personally, but that might be a stretch.

One More Thing – iTelevision?
If they even continue with the “One More Thing” it could be the actual launch of the fabled Apple Television Set.  Or it could happen in 2013.  Or never…

Tune back on Oct 5th to review how I got 5/6 of these things wrong. 🙂