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Introducing NextGuide

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It’s my pleasure to unveil my newest product, NextGuide.  NextGuide is a hyper-personalized TV listings guide designed specifically for the iPad™.  It’s been a six month labor of lots and lots of love, and I’m extremely excited to tell you about it.  In a nutshell?  We went to the drawing board and utterly reinvented the concept of the TV program guide.

If you think about the concept of a “guide” it’s something that’s evolved over 60 years from supporting 3 to 13 to 80 to 500+ channels.  But that’s really all it does, and let’s face it, we no longer live in a 500-channel world.  We live in a 500 channel, plus tens of thousands of hours of streaming content on services like Netflix, huge libraries of video on demand from our cable and satellite companies, as well as iTunes itself.  It’s effectively an infinite content landscape, and having so much content has crippled the formerly easy process of discovering shows to watch.

As an example, in my house at night, we start by browsing our DVR library, don’t see anything we’re in the mood for, then switch over to live TV.  After browsing (painfully) the grid for a while, we give up, turn on the Apple TV, and head to Netflix.  Netflix is great, but I have a tendency to see stuff I already know about – Mad Men, Dexter, Weeds, Breaking Bad, etc – all great shows, but not really anything new that I’m ready to consume.  Part of the problem here is catch-up TV: if I’ve never watched Mad Men before then I’m a good 80+ hours away from catching up to live, and that sounds painful.  Anyhow, after an unsuccessful attempt to find something to stream, I generally end up watching whatever’s on (either Cops, the Shawshank Redemption, or an infomercial), then go to sleep.  Sound familiar at all?

So we invented NextGuide, designed to actually help me discover things I *want* to watch. We do that by tilting the concept of Channels, Times, and Genres on its head a little, and instead focus on Shows, People, and Interests.

Shows – we believe people care more about the show they watch than the channel number or time it airs.  So NextGuide uses beautiful show cover art to make it easy to find things and “escape” the grid view of numbers and times.

People – we believe TV remains a central zeitgeist component to modern society. When was the last time you chatted with any friend about a show you like (or love)?  Probably in the past day or so.  NextGuide makes it ridiculously easy to turn conversations, not to mention Facebook Likes, into easily discoverable shows.

Interests – we believe people care about finding things of interest to them, personally.  We all have interests, from bands to sports, from cities to hobbies, and these interests define so much of our lives. NextGuide connects you to your interests, and finds them all on TV and streaming services, in a seamless, organic way.  Examples of what NextGuide’s found for me over the past few weeks: Bill Murray’s guest appearance on Letterman (seriously, how would I even have known that unless I watch every night??), a live Coldplay concert on Palladium (I didn’t even know the channel was in my lineup), and Bizarre Foods goes to San Francisco (not a show I normally care for, but had to see what Andrew found in my city).

That’s enough writing already, this is one of those apps you just have to experience to get a sense of what we’ve done. It’s a complete paradigm shift for TV viewing, and I’m happy to share it with you.  You can download it from the App Store, or watch our quick intro video below.

Introducing NextGuide from Dijit Media on Vimeo.

I can’t wait for your feedback, thanks so much for trying out the app.  Thanks to Apple for inventing the iPad so we could have such a cool platform to bring something like this to life. Extra special thanks to my family, friends, coworkers and investors who have made the process of inventing something disruptive more fun than I think I really deserve.

We are getting some amazing press so far today, here are some great pieces:

Oh, and here’s the actual announcement on our newly revised site!

Eating Some Words – a Smartphone's a Pretty Sweet Remote After All

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So last Fall when I first heard about companies turning phones into remote controls, I thought it was a silly idea.  I’d like to kick this post off by saying I’ve come around fairly full circle on it.  In other words? I was wrong (yes, it’s happened – but don’t worry, it’s just this once). So I’m going to counter my own post with my revised feelings on the matter.

To begin with, my fundamental argument against the phone as remote is similar to my feelings as the phone being used for anything other than a phone (+apps) on a recurring basis.  In other words, my phone is a lousy GPS device if I need to make a call while I’m lost.  My phone is a lousy cooking timer if the alert doesn’t remind me to get my eggs off the burner because I’m playing Words With Friends.

Over the past ~8 months, I’ve evolved this argument into the following state: users must conditions themselves to the concept that their phone can be a pretty good  ____, but will ultimately default to be a phone first and foremost.  In other words, your iPhone is a phone that can also be a GPS or also be a kitchen timer.  But at the end of the day, if you really really need a super reliable GPS or kitchen timer, you probably don’t want to solely rely on your phone.

So in that context, and now highly specifically related to Dijit (where I work, remember?), I’ve come to find my iPhone makes for a really good remote control.  I just sometimes still want the physical one nearby – and that’s okay.  In my media room (aka mancave), I have 6 devices, their remotes, and a Harmony 880 as well.  I’ve got it working pretty nicely with Dijit/Beacon, and I think it’s overall a better solution than I had before.  Here’s why:

1. Completely customizable controls – as much as the Harmony unified all my devices, there’s just no way to have all the relevant buttons accessible at the same time.

2. Line of sight – two of the devices I own have mediocre IR sensors, which makes the task of perfectly pointing the physical remotes a challenge which the Beacon’s stronger IR emitter solved.

3. IP-enabled – at least 3 of my consumer electronics devices are “smart” and can be controlled over IP, meaning I can have absolutely perfect control without any need for IR whatsoever – and there’s only more Smart TVs and related products to come… (btw Roku owners can see what I’m talking about already – download the app here)

4. Upgrades and the Future – not totally fair, since I know what we’re actually building at Dijit, but suffice it to say the future looks incredibly bright for what the fully integrated app has in store.

I think my final comment on using the iPhone as a remote is this: for my personal use, I still like having a physical remote around (not 6, but 1), and that’s okay.  I like having mute, pause, and volume controls accessible 100% of the time with no risk of sleep, battery, app switching, etc.  Some people won’t have these issues and will go iPhone-only.  Some people will never get past a touch-screen remote.  But I have a hunch there’s going to be a lot of folks like myself, where a hybrid solution presents an amazing experience for the digital living room.  Can’t wait to share more about what we have in store down the road!

Why the Mac App Store is Game-Changing

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Apple today launched their “Mac App Store”, something I must admit I didn’t fully “get’ at first.  Originally I assumed it was simply a dashboard-like interface for easily porting iOS apps to OS X.  It’s not, it’s far from it.  It’s actually solving one of the biggest problems plaguing “typical” computer users – downloaded and installing software.

This conversation should sound familiar to anyone under the age of 40 who has parents who use computers.

Me: did you try out [[[SOFTWARE]]] yet?

Parent: I couldn’t get it to work.

Me: huh, why not?  it’s pretty simple to use.

Parent: I don’t know, it’s just not on the computer, I don’t know why.

Me: did you install it?

Parent: Yes!

Me: okay, so what’s the problem?

Parent: Not sure, after I went to their website I never could get it to open.

Me: what happens?

Parent: It always tells me its installing.

Me: so you ran the installer?

Parent: yes.

Me: so what’s the problem??

Parent: I have no idea, fix it next time you come over.  How are the kids?

The reality of the world is tons of folks are downloading, but the successful installation and execution of software on computers is an utter mess.  And yes, even on OS X it’s a mess – why would I want to drag into the Applications folder?  Why isn’t that automatically done?  How do things get in the dock?  Etc.  The App store fixes all of this, and fixes it well.

With the latest OS X upgrade, the App Store appears in the dock automatically.  Upon launching the user is required to sign in to their Apple account (probably the worst part of the experience, as it should just pull in iTunes account info), then they can download/install/run new software as effortlessly as they can on an iPhone/iPad.  The new app automatically installs and adds itself to the dock – that’s it.

One other “oh, sweet” moments I had while perusing the App Store?  No, it wasn’t Angry Birds (seriously, yawn much? it’s an okay game, but it’s time to move on.  it’s like after they started airing “Who Wants to be a Millionaire?” seven nights a week!).  It was finding iMovie ’11 available for individual purchase.  This is another important move, as Apple is unlocking the previously bundled iLife (and iWork) suites.  Perfect for folks like me who like the features of one ’11 app but not the other (in my case – I don’t want iPhoto ’11 yet).  This creates a lot of opportunity not just for Apple, but for other software vendors seeking to “break up” packages and make incremental additional revenue from the extras.

It’s not perfect, by any means.  There’s still no solid UNinstall, which is a big missing part (try AppZapper – thanks @MG!). For example, I can’t sort by Ratings, there’s no ability to preview apps, etc. The store is so simple that at times it truly feels simplistic. Some categories seem odd (does weather need a whole category?) and others completely under-developed (games? one category for ALL games?).  I’d also like to see screenshots get replaced with screenflows/video demos.  But that’s about the entirety to my complaints at this time, and that ain’t bad all things considered.

Since the original dot-com explosion, the tech industry in general has avoided new consumer-facing software like the plague.  Half (or quarter) baked Web ideas or apps get funding out the wazoo, but tell an investor that there’s downloaded software involved (worse yet – a plug-in), and they run for the hills (well, not really, since they’re probably on Sand Hill already, but that’s just a weird wording thing).  It’s funny that we’ve needed the success of the mobile app market to revitalize the “old fashioned” software market, but that’s exactly what the Mac App store is going to do.

If there’s one thing we can truly say the App store “killed” today, it’s the traditional installer.  And rest in peace, but you won’t be missed.