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Monthly Archives: June 2008

Customers Speak, Netflix Listens, Everybody Wins

Posted on June 30, 2008 by Jeremy Toeman

I am a huge believer in the voice of the customer.  When I was at Sling Media, Blake (CEO/cofounder) made it abundantly clear how important each and every Slingbox owner was, and we built both the marketing and customer service departments around that vision.  When a user had a complaint, we listened and responded, and when they had a suggestion we took it and considered how to include it.  This behavior is generally Not the way a public company reacts.  Typically when a big company gets on the soapbox and preach from on high, we as customers have to take it.  Our usual means of feedback or commentary was through our checkbooks.

When Netflix announced they were removing the profiles feature, many users (myself included) spoke, and spoke loudly.  We didn’t have to unsubscribe right away, because we had a platform for being heard.  Netflix’ blog allows for comments, and everyday people could blog, twitter, post upset messages to their Facebook walls.  The question I wondered was: were they listening, or was the decision a foregone conclusion.

I read today that the profiles feature will not disappear the way of Kozmo this Sept 1.  I applaud the company for having the confidence to overturn a “final” decision.  Some will clearly yell on high about how “social media” made a change, which is neat.  The real instrument of change is something as simple as creating a culture that is open to listening.  The voices were always there anyway.

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Posted in LD Approved, Video/Music/Media | Leave a comment |

New California Headset Requirements Law is Political Baby-Kissing at its Finest

Posted on June 30, 2008 by Jeremy Toeman

Disclaimer: If you think I’m advocating bad driving or increased accidents, then please finish reading the entire post before making your judgment call.

Starting July 1st, all Californian drivers who want to use a mobile phone for talking will be required to use a headset (or here, if you prefer being called dude). This is presumably for our safety, and if there was an impact on our safety, I’d be endorsing it all the way to the DMV. But it seems like this is really just politicians putting laws in place to placate constituents, rather than focus on issues which do impact public safety. This law is just plain off the mark, and here are some reasons why (along with facts from the government to really spice it up):

Issue #1: Calling requires headsets, but texting, email, and other keyboard use is still acceptable. Numerous studies have shown the distraction factor is about the content of the call, not the fact that someone is holding a phone (in fact, NHTSA studies have shown that a CD player causes more distraction than using a cell phone, and we’ve had CD players in cars for many many years – no new laws there for some reason). So just remember, if you get pulled over, insist you were texting or maybe listening to a podcast on your phone, as neither are fineable offenses.

Issue #2: No supporting statistics from existing “trials”. A headset-only law went into effect in NYC back in 2001, giving the state 7 years’ worth of data. Checking through their news and stats pages, the NY State DMV has not issued a single report showing a decrease in accidents or fatalities. I’ll talk more about lacking statistics in just a moment, but considering how quickly NY dropped stats while discussing drowsy drivers (100,000+ crashes a year), one would think there’s something they could share on the “success” of the cell phone law.

Issue #3: A $20 fine?!?! Really? Are they being serious here? The entire purpose of our criminal justice system is to create disincentives to committing a crime. For example, I would rather not be in prison, hence the lack of grand larceny I’m involved in. Pretty logical stuff. The fine for not using a headset is $20. It’s almost like they are saying “yeah, we know this is a silly law, so our method of abdicating ourselves is keeping the fine ridiculously low.” Want to make this one effective? Make it $200 per offense, and start giving out points after the first offense.

Issue #4: No other relevant statistics of any kind. I went scouring the NHTSA web site for some statistics on cell phone usage, driving, and accidents. I found lots of stats on cell phone usage while driving (PDF). I found lots of stats on accidents (PDF). I found NO stats that link the two together. Not one single piece of data which said anything like “with the ever-increasing number of cell phones being used while driving, here is the resulting increase in accidents”. In fact, I couldn’t even find a casual implication where anyone from NHTSA actually stated it just maybe might kinda sorta possibly cause accidents. Amazingly, if I found anything, its that both accident rates and injury/fatality rates are on the decline, year after year.
NHTSA injury stats

Here is the only “data point” I could find across the entire Web (aka “what I found by looking through a few pages of Google search results”), from the Public Policy Institute of California:

The findings indicate that mobile phone ownership is associated with higher traffic fatality rates in bad weather, on wet roads, and in rush-hour traffic. California’s new law should lead to some 300 fewer traffic fatalities a year.

I think that is awesome. Except, again, there’s no data to back it up, so it sounds more like “good spin” than anything else. But I could be wrong, and if on July 1, 2009, the state can in any way prove that they saved us lives, I’ll eat my (virtual) words. Of course, since accidents and fatalities are on the decline anyway, I am not exactly sure how they’ll do so, but I promise to keep an open mind.

Now for some hyperbole. It surely seems like every time I almost get sideswiped, or someone rolls through a stop sign while I’m pushing the stroller, the driver has a phone at his/her head. From all appearances, its definitely those idiots on their phones that are causing all the problems. And I, like everyone else, want fewer accidents and safer roads for all. But maybe it’s just the impression of idiocy? On the freeway yesterday I almost merged with a Ford Pickup that was in my blindspot, but I wasn’t on the phone at the time.

The bottom line, in my eyes, is bad drivers are bad drivers, and give a bad driver a distraction, and he/she will find a way to become a worse driver with the distraction. I hate the catch-all blame of technology for society’s woes. We should be requiring car manufacturers to enable voice-controlled stereos, temperature controls, and GPS systems, as all have been causally linked to accidents. The real question here is why isn’t the State (or Country) protecting its citizens by putting the power in the manufacturers’ hands? Hint: the answer is, similar to the copyright laws, its easier to push individual citizens around than it is to get big companies with big lobbyists to make change.

The NHTSA states “the task of driving requires full attention and focus. Cell phone use can distract drivers from this task, risking harm to themselves and others. Therefore, the safest course of action is to refrain from using a cell phone while driving.” This seems to apply to many products beyond a cell phone, but have been in cars for much longer. It’s a shame that this law takes effect tomorrow, as it will, in my best guess, cause more work for police, not help the growing nationwide traffic problems, and fundamentally not save us from the bad drivers who just don’t pay attention regardless of the phone, donut, coffee, Blackberry, iPod, rattle, stapler, or other attention-getter they are holding in their hands. The State of New York (remember, the ones with LOTS of data) has advice, which is labeled with “use common sense“. Shouldn’t that apply to the lawmakers as well?

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Posted in Mobile Technology, That's Janky | 9 Comments |

Computing and the Innovator's Dilemma

Posted on June 24, 2008 by Jeremy Toeman

If you haven’t yet read the Innovator’s Dilemma, and you are involved in startups or high tech in general, I urge you to find a copy and get familiar with the concepts (here’s a summary at Wikipedia).  In a nutshell, the theory states that there are moments in business when following all the “correct” or apparent data will lead a healthy company or industry down the wrong path (check the above link for some good examples).  I believe the disruptive moment has come for personal computing.

The era began in the 80s, sparked with the combination of hobbyist (TI/94, Apple ][, etc) and work PCs (IBM, Compaq, etc).  Throughout the 80s using computers was really an adventure, as there was limited software, clunky hardware, practically no connectivity (thats right, not even Twitter!), and lots and lots of proprietary technology.  Apple’s Macintosh was marketed as the anti-Big Brother IBM PCs, despite the fact that Mac’s were closed systems and it was DOS that enabled openness, customization and flexibility.  At the time, the Mac seemed poised to grab a big chunk of the personal computing market share while PCs seemed destined for the office.  Consumers didn’t want the hassles of configuring home PCs, especially since the majority of the time they were just playing Oregon Trail and Carmen Sandiego anyway.

That is until Windows 3.1, then 95 showed up, both radically transforming the usability of PCs, while at the same time Apple “lost its way” with a series of ill-timed flubbed products.  PC manufacturers standardized around Windows, and consumers had a fairly reliable and easy-to-use computer in the PC, with the ability to pick and choose the hardware configurations they wanted.  The 90s also birthed the laptop, and as they reached mass consumption they too had massive flexibility, with some models offering literally tens of thousands of combinations.  Computers were fun, productive, (mostly) reliable, and enabled access to dialup, then high-speed, Internet services.

Fast forward to 2006.  PC makers began prepping their Vista launches, and marketed new models as Vista-ready.  The Microsoft marketing machine was at the early stage of a rumored Billion dollar push.  Consumers, for the most part, did not really know or care much about Vista, as XP (with Service Pack 2) was quite reliable and, most importantly, provided good Internet access. Vista launched, and Microsoft made a critical error by not mandating higher quality standards within the Vista-Capable program.  Basically, a massive launch of new PCs with terrible flaws hit the market, and this was noticed both by personal and professional computer users.  Virtually overnight the ability to easily purchase a reliable computer disappeared.

Meanwhile in Cupertino, Steve Jobs moved the Mac to the Intel chipset, and shipped OS X 10.4 (“Tiger”), but more importantly ushered in Boot Camp and third-party Parallels Windows virtualization technologies.  In a fairly rapid manner, not only did the Mac become the most reliable computer around, it also ran Windows (and ran it quite well). This opened up the ability for even the most Anti-Mac people (such as myself) to gain the confidence that a MacBook was no longer a risky, fringe purchase, but had all the old software PC people were used to using, just in case.

To add a third twist, ASUS introduced the eeePC last year, a “mini-notebook” that has now spawned a fairly large group of competitors.  I question the real size of this market, but it’s a key factor in our discussion of the disruption curve.  These computers run a variety of operating systems, and have virtually no customizable components.  Whether I’m right or not about the true market opportunity, PC manufacturers are jumping on the bandwagon of ultra-small and/or non-configurable computers.

Now onto the disruption curve: I believe the era of customizing computers has reached an end.  I posted a few weeks back on why I think the MacBook will take on a huge market share, and I believe it’s not really because of Apple doing anything so “special” per se. I surmize that a transformative shift has already occurred, and whether by luck or by skill, they are poised properly for the next era of computer buying.

Consumers are speaking with their checkbooks.  They are buying computers that are (1) easy to use, (2) reliable, (3) recommended by friends, (4) let them do the one thing they really want to do the most often: get online.  The near-irony of the shift we are experiencing is we are closer than ever to the computing era of the 1970s, with terminal-server interaction as key.  It’s no longer about massive differentials in software availability, since the browser is the most important desktop application we use today.

I believe the PC manufacturers have ample opportunity to take advantage of this shift as well, but I also believe that most will not do so until it is far too late.  As with any moment of disruption, it must be incredibly hard for a PC OEM to stop making laptop ordering systems with 4 pages of configurable options and reduce it to a few controllable selections.  The current system works, even if growth has evaporated, and there is not a groundswell of consumers or focus groups pointing the way to introducing less choice (one of the biggest problems of focus grouping anything, btw – less is never more).

It’ll be interesting to watch how PC manufacturers react to their changing world.  I’ve been quite bullish on the Mac platform recently, but I don’t think it’s a done deal by a long shot.  I truly don’t think it has anything to do with Vista or OS X specifically, and has everything to do with understanding customers’ needs.  The irony here in my eyes is the fact that the “speeds and feeds” of PCs are more hidden than ever (as I learned from Ed Bott), as they’ve tried to downplay things like gigahertz and CPU caching.  In other words, they’re already marketing their wares based on the new reality, they just aren’t shipping the right wares.

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Posted in General | 1 Comment |

Presenting Bug Labs live at FutureSalon

Posted on June 23, 2008 by Jeremy Toeman

Online Video provided by Ustream

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Posted in Gadgets | Leave a comment |

Netflix Chose… Poorly. UPDATED: not anymore!

Posted on June 19, 2008 by Jeremy Toeman

From the Netflix blog: “we’ve decided to terminate the profiles feature on September 1.”

The stated rationale: “the motivation is solely driven by keeping our service as simple and as easy to use as possible” and “Too many members found the feature difficult to understand and cumbersome.”

As per a smart colleague of mine, I try not to second-guess motives when I blog (anymore). It’s not really fair to the “target” as it doesn’t really invite a discussion, it just puts someone/a company on the defense. So if I were to question this issue, I might wonder if they have an ulterior motive, some nefarious business reason to terminate the feature (as others have speculated), but realistically I doubt it. If the feature is costing them money, they could simply charge for it, rather than yank it away (apparently permanently). So I trust that they truly believe this is the right decision for their users.

Which really is weird. You see, to make a decision like this implies several things, which I will address specifically:

  1. A large number of users were complaining about the problem.
    I spent the past little while searching Google, their community, their support site, and GetSatisfaction, all looking for documentation regarding multiple account profiles. I found no articles. Not one.
  2. This problem is such a user interface challenge that fixing it wasn’t an option.
    Again, per the Netflix blog, the complaint is “members found the feature difficult to understand and cumbersome, having to consistently log in and out of the website.” If this is truly a daunting task to overcome, how about enlisting some external user interface experts to help out? I for one would volunteer my services free of charge for the hour-or-two it might actually take to create a “multiple profile login system”, a problem even Microsoft has done a good job with.
  3. A series of intentional decisions were made to get to this moment.
    Product managers and engineers chose not to fix it, but to eliminate it. This was presented to marketing and business decision makers who supported this decision. This was then signed off by someone at a senior enough level who also felt it was the right decision. The marketing and customer service departments were involved in the messaging plan to communicate the issue to the outside world. And it ended up on the company blog today, with an online assertion that this decision is permanent.

Wow, that’s a lot of time and energy spent on a decision which, to the outside world, appears quite a bad one. It’s been mere hours and we have (at the time of writing):

  • Over 1300 Diggs
  • Over 1100 e-signatures on this petition
  • Over 500 posts on this community discussion thread (plus followups)
  • Over 100 entries on GetSatisfaction (a small, yet growing community)
  • Many angry bloggers. Many. Many. Many.

I feel bad for the product manager who had to write that blog post on Netflix’ behalf. It’s never a pleasant position to be the bearer of such incomprehensibly dumb bad spin news. I, as many I’ve linked to above, can’t help but question this move at many levels. It doesn’t sound right and it doesn’t feel right. I have historically liked the company (despite the fact they still use pop-under advertising. what is this, 1998?), but can’t help but feel cheated. I urge team Netflix to really read the feedback your customers are giving you, and reconsider this move. I have a hunch it’ll be a lot more “cumbersome” to lose customers than it will to reinstate the feature.

UPDATED: this decision was overturned by team Netflix. Huzzah.

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Posted in That's Janky, Video/Music/Media | 6 Comments |

Used CDs: Another Loophole in the Hypocrisy of Music Piracy

Posted on June 19, 2008 by Jeremy Toeman

There are so many reasons the battles over copyright law are flawed, most of which, in my opinion, center around the fact that copyright holders spend millions of dollars lobbying and supporting political campaigns (now about to hit Canada too). The “voice of the people” is barely represented, so much so that the few who have tried, such as Lawrence Lessig, have found little success in their efforts. I’m personally not much of a “downloader” and over the past 12 months have found my position on the topic swing from “it’s stealing” to “I have no problem with it.” Also, to be sure I am clear on this point: I do unequivocally believe content producers and owners have the right to profit for their work.

A big problem we have right now is the use of the word “stealing” to describe “downloading pirated content”, as the two are very different actions. When I steal, I take something from someone in such a way that they are deprived from having it themselves. When I download, I am avoiding paying a royalty fee to a rights holder. Both are problems, but they are different problems. That’s an important distinction, and one which should be examined a bit closer.

The laws (such as the terrible PRO/IP act) are designed today to protect rights holders from having their content distributed without a royalty. Sounds fair, right? Here’s the problem: the acts of buying and selling used CDs are legal (as is buying/selling promo CDs, according to a recent ruling). So if I buy a used CD (which is what I personally exclusively do – haven’t bought a new CD in years), I am transferring no royalties back to the rights holder. Let me make that point absurdly clear: if I buy a used Madonna CD, neither Madonna nor her label make any money off that transaction, and… (wait for it…) it’s perfectly legal.

Theft, stealing, piracy, and other illegal acts are all bad for individuals and society at large. But worse than the individual acts themselves is our system. It is based on a cascading series of antiquated laws combined with the self-propagation of “big money” controlling the key decision-makers. I am not trying to sanction or condone the concept of depriving individuals from profiting, but I can no longer tolerate our hypocritical policies which call 61% of teenagers criminals. Nancy? Still listening?

Update: highly recommend reading Don Reisinger’s piece on CNET on a related issue

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Posted in That's Janky, Video/Music/Media | 2 Comments |

Okay, it's lifecasting that's silly, not Twitter

Posted on June 18, 2008 by Jeremy Toeman

As many people know, I was a rampant “twitter is stupid” person for well over a year.  In my eyes it just seemed like a silly waste of time for the few lucky people with enough time on their hands to use it frequently, something for an extreme minority.  Then I noticed many of my friends and colleagues were getting into it, people who I didn’t associate with the lifecasting crowd, nor people with absurd amounts of free time.  So finally, I succumbed, created a profile, and started following a bunch of people I knew (as in people I really knew, not just heard about from someone else).

Within days I had written numerous “tweets” and my list of followers and followees both grew to include the unknown.  I read, joined, and started conversations (asynchronous and short-form, but conversations nonetheless).  Since that time, I’ve apparently twittered almost 300 times, though I’ve attempted to avoid (as much as possible) the inevitable “I’m doing something kinda mundane, but felt the need to share“.  They happen, but I try to keep the tweets to the conversation, be it about marketing, gadgets, technology, or other topics which are close to home (yup, that includes some hockey).

As I scan tweets and follow conversations on FriendFeed, it’s become quite clear to me that these formats are quite viable for many uses.  Good way to get opinions on a topic, great way to get quick advice or problem-solving.  Interesting way to engage with press and bloggers.  Decent way to interact with people I don’t know well on topics we have in common.  But every time I read about someone getting a coffee, catching a bus, waiting in a line, or getting an oh-so-annoying “I’m at 1st & Main” update, I get the same reaction as when offers for Viagra, University Diplomas, Mortgage Rates, or Nigerian Uncles’ Fortunes hit my inbox.

I believe the main reason for Twitter’s growth over the past 12-18 months is specifically due to the lack of lifecasting.  I was pleasantly surprised to see “the conversations” happening, and the relatively low quantity of “debating between ham&cheese or grilled veggies on rye.”  We are seeing an interesting phenomena right now surrounding social networking sites like MySpace and Facebook, with people sharing what I would label “over the top” personal details.  Personally I believe this is directly tied to a lack of understanding of consequences.  We have yet to see the “Digital Natives” get burned by their actions.

Regardless of your feelings on GW Bush as president, the rumors are pretty rampant that he was a big partier back in college.  I could be wrong, but I have a hunch that if he’d had a permanent digital record of all his youthful exuberances, the election process might’ve been a bit trickier.  I’ve blogged about what I called “crime 2.0” in the past (which even elicited some fairly snarky comments), and I maintain the position of: mark my words, there will be bad times ahead.  And frankly, that’ll end up being a good thing for our civilization’s digital future.

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Posted in Web/Internet | 5 Comments |

Garmin wants $70 for a… map!?

Posted on June 16, 2008 by Jeremy Toeman

Let me open by saying I think my Nuvi 350 is one of my favorite devices.  While there are a few improvements I could point out, for the most part it works very intuitively and reliably.  With the exception of the one time I was trying to find a Dairy Queen (Blizzard? hells yes.) and I ended up outside of someone’s house while hearing “you have arrived.”  And the guy didn’t even have ice cream.  Fail.

Today I received the following email from Garmin:

Garmin is pleased to announce the new Map Update 2009 for North America. For the most up-to-date maps and navigation on your portable Garmin GPS unit, this is the software you want. This $69.99 update offers full coverage for the U.S, Canada and Puerto Rico – making it easy and convenient to update the detailed maps and latest points of interest into your compatible Garmin unit.

The update includes:

  • Over 8 million miles of road coverage
  • Updated, fully routable, detailed maps for the U.S., Canada and Puerto Rico
  • Nearly 6 million points of interest
  • Postal code support for Canada

Purchase the Map Update 2009 today!

Now I’m sure Garmin is paying someone (Navteq?) for their maps & data, and have costs to recoup.  I have no problem with paying for an update, if the price is right.  And maybe back 10 years ago $70 was a fair price, but today it isn’t.  The Internet has effectively trashed the value of data to consumers, and price points need to reflect that changed mentality.

As I write this, the Nuvi 350 is $203 on Amazon, meaning new updates are over 1/3 the price of the hardware.  Whereas going to Google Maps is free, always.  Granted, my Nuvi is more convenient than printing maps, and I am willing to pay something.  How about $9.99?  Or maybe $19.99?  Those seem like a “fair” price to pay for a map update.

There’s simply no way in the current market to accept $69.99 as a fair market value for a map update. Especially in context of a certain new phone that’s going to cause even more issues for a slowly failing GPS market.

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Posted in Gadgets, Mobile Technology, That's Janky, Travel | 5 Comments |

Sprint Mogul Review

Posted on June 10, 2008 by Guest Contributor

The HTC Mogul is a smartphone available on the Sprint network, which runs Windows Mobile 6 Professional. It is equipped will a full QWERTY slide-out keyboard, and a QVGA (240×320) touchscreen. The Mogul I’m using for review has the newest ROM upgrade which unlocked the GPS chip, and the EV-DO Rev-A data connection.
To get the new ROM update for your Mogul go here.

Listed are the rest of the phone’s important specs (taken from phonescoop.com)

Weight 5.8 oz
Dimensions 4.33″ x 2.32″ x 0.73″
Check out this iPhone vs Mogul size comparison
at sizeasy.
Battery Talk – 5.4 hours max. (324 minutes)
Standby
– 340 hours max. (14.2 days)
Processor 400 MHz
Memory RAM – 64 MB
Storage – 162 MB
Connectivity Bluetooth – Supported Profiles: HFP, HSP, OPP, A2DP, AVRC, HID, PAN, SAP version 2.0
Wi-Fi
– 802.11 b,g
Memory Card Slot Type microSD (TransFlash)
Camera Resolution 2+ megapixel

Like all other WM devices this phone works best with the Microsoft Exchange server. It flawlessly integrates all your information over the air, without needing to connect to any computer, ever. It can receive emails the instant they are in your inbox, add dates and times of accepted calendar invites directly into your calendar app, and sync your contact and task listings. Users who are looking to get these tasks done quickly and effectively are the ones looking into the HTC Mogul. This device is very powerful but it isn’t for everyone, below are my opinions which should help you decide whether this smartphone is right for you.

Hardware–
The Mogul is a very tactile phone. It has 5 programmable hardware buttons, a 5-way directional pad, 2 hardware softkeys, a call and end button, a start button, 2 “OK” buttons, a navigational dial, a full QWERTY slide out keyboard, and a hardware WiFi on/off switch. The device feels like a rather good size for my hand. It couldn’t hurt if it was a little bit thinner, but it doesn’t feel overwhelmingly thick. The phone feels very sturdy, but it is a little on the heavy side. This might be a problem for someone with children that like to use their phone every once in a while. My other concern about the physical hardware is the super flimsily battery cover.

One of the best features of the hardware is its slide out keyboard. It has a spring loaded action, which causes it to snap open and closed, making a solid clicking sound. The keys themselves are spaced out very well and give good feedback when typing. There are also 2 indicator lights, located at the top, that illuminate when the caps or the function locks are activated. This is a cool feature that makes typing on this device, that much easier.

The one down side about having a slide out keyboard and no keypad on the face of the device is that it is extremely difficult to type with one hand. There is an onscreen keyboard that lets a user do so, but the keyboard that comes standard is so small you end up hitting the wrong letter half the time. There are 3rd party onscreen keyboards, but each of them has its own flaws and they don’t seamlessly integrate with every application. For those of you that text and drive, this phone isn’t for you. (disclaimer: don’t text and drive, it is very dangerous to take your eyes of the road for extended periods of time.)

OS-
Windows Mobile 6 Professional is overwhelmingly decent right out of the box. It is a multi-tasking OS, meaning more than one application can run at a time. Due to only 64MB of RAM, the OS tends to lag a little between clicks and app changes. When a user is done with an application, they need to be sure they hit the “X”, to close the app, or else it will stay open and drain memory resources. This is a change that was added with the newest ROM update. On some occasions the phone requires a reboot, in order to function at normal speeds again. These lag and speed issues are ones that a user must learn to live with, or else they will find themselves looking to get a different phone, fast.

User Interface-
The user interface for WM6 is out dated; it takes its design cues from Windows XP. While one can accomplish all of the same tasks on its default setting, WM6 doesn’t start to shine until you step into the realm of customizing it and making it your own. Here are some before and after shots of my home screen.

Default HTC Mogul Home Screen Custom HTC Mogul Home Screen
Mogul Default Home Screen Mogul Custom Home Screen

As you can see on the left I have the default home screen with some basic information that a user needs. On the right is my customized home screen with a nice big clock along with email, text message, and missed call buttons. Below that are 3 big tabs that give me access to, this home screen, a weather screen, and a quick launch screen with shortcuts to 9 most used programs. Since the Mogul has 5 programmable hardware buttons, with this home screen plug-in, once my phone is turned on and unlocked, I am no more than 2 click away from 20 different programs. Which makes navigating much faster than the default home screen.

This home screen plug-in was actually taken from the HTC Touch and adapted to work on other HTC WM6 smartphones. A web community called XDA-Developers, made this and other HTC apps conversions possible.

The home screen is only the beginning of the modification I have made to my WM6 Mogul UI. I installed threaded text messaging, an iPhone-like contacts app, a new skin for the phone screen, a new system font, a single click app that changes my phone from ring to vibrate, and an HTC on screen keyboard. The great thing about WM6 on an HTC smartphone, is that with the xda-developers community and other sites like it, there are endless possibilities of the looks and applications you can add to your smartphone.

Must have app-
The absolute best application that every owner needs to add to this phone is Google Maps. Since it has a GPS chip you can use the app to find your current location, which takes about 10-15 sec. Once it has that, you can search your area for whatever business or address you are looking for. If you like, you can then get directions from your current GPS location to the location you just searched for. With this app it’s truly amazing how fast you can find places and get directions from your current location.

Highlights-
-The full QWERTY slide out keyboard, gives users a rather quick and easy way to type on this device. The downfall is the lack of a quality onscreen keyboard for the times that a user would want to use one hand to type.

-Over the air syncing makes this phone a much needed tool for user working at a business with the Microsoft Exchange server.

-This phone begs to be customized, therefore if a user doesn’t have the time or skill to do so, their user experience won’t be at its optimal level.

-The ability to multi-task on this phone lets user accomplish multiple things at a time. The downfall is that its RAM is limited and causes the phone to lag when too many things are running.

-Google Maps with the updated ROM that unlocks the GPS chip, makes this phone a valuable tool for traveling business users.

Final thoughts-
Overall I think that the HTC Mogul is a great smartphone with tremendous power. This device is perfect for business users that do a decent amount of traveling. The Mogul is also a good fit for users that enjoy tweaking out their phones and spending time to customize them. Casual and beginner smartphone users, might find this phone a little too overwhelming.

Hopefully I have given you enough information for you to decide whether or not this smartphone could be the right smartphone for you. If you still need more information, I recommend, like I do with every smartphone, try it out before you commit to purchasing it. Since every service provider has a 30 day return policy, anyone can sign up for a new phone, return it within the 30 days, and only pay for the service used in that time period. This will help you know for sure you like the phone before you port your phone number and/or get locked into a 2 year agreement.

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Posted in Gadgets, Mobile Technology, Product Reviews | Tags: HTC, Mogul, review, Sprint, Windows Mobile, WM6 | 5 Comments |

So what's a G1 iPhone worth now?

Posted on June 9, 2008 by Jeremy Toeman

As all humans across the planet are now aware, there’s a $199 3G iPhone (with GPS) available come June 11th.  John Biggs observes, that’s with a 2-year contract, but I don’t really feel that makes a difference since most typical consumers are re-upping contracts as they buy phones anyway.  $199 is an amazing price point, one sure to help get Apple to hit their previously-hard-to-reach volume numbers.  Let’s look at what you get for $199 now:

  • Arguably the best phone on the market, at a very competitive price to all “trendy” phones, making it affordable to non-professionals alike.
  • A GPS device.
  • A 3G mobile Internet + email device.
  • An 8GB MP3 and video player.
  • Access to a fairly big supply music, movies/TV shows, and now games and other applications.

All in all, not too shabby.  I’m still not running out to buy one (no Verizon, still want a keyboard, etc.), but I’m more tempted than ever.  It’s exactly the right price point to move large volumes of phones (here you can compare it to other top-priced AT&T phones.  Yes, that IS a RAZR in the mix, wow!).  It’s the same price as a Treo (shudder).  Incidentally, looking back a year I was about half-right on my G1 and G2 phone predictions.  Oh well, live and learn.

After some random, informal, and ridiculously unscientific polling, my hunch is a lot of first-generation iPhone users are going to wait until about 12:03am on the 11th to buy the 3G iPhone.  But what are they gonna do with the old ones?

Can’t really resell em (unless they’re unlocked) for any real value.  Again, I don’t view the 2-year contract as any kind of deterrent, and therefore it won’t help spur sales at near price points ($179, $149, even $99).  They’re still listed above $300 on eBay, but that will definitely change in the near future.  My hunch is the price settles in somewhere right around $80.  This makes an all-in early adopter program run a grand total of $718 ($599 + $199 – $80), not to mention the $100 iStore coupon.

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Posted in Gadgets, Mobile Technology | 4 Comments |

One Gadget to Rule Them All?

Posted on June 9, 2008 by Jeremy Toeman

Am I the only one who’s found the entire industry surrounding gadgetry and computers has a certain amount of ennui around it? I blame (and not in a bad way, so read this through to the end people) Apple. Seems like ever since Jobs first unveiled the iPhone back in January 2007 that nothing’s even come close to being, well, interesting. I don’t even have an iPhone (and until they ship one on Verizon or until AT&T offers a US+Canada plan, I won’t have one), but I find it one of the most interesting and compelling products on the market.

I wonder how long it’s really going to take other manufacturing companies to start playing the game the same way as Apple does. Granted, not everyone can sport a black mock-T the same way, but they can certainly (1) hire great product designers, (2) have a great vision, (3) execute on that vision, and (4) build the same buzz. But nobody is doing it. Nobody. It’s as if the entire consumer electronics and PC industry look at Apple and just shrug their shoulders. This is, in a word, sad.

When Gretzky played hockey he was arguably the best player to ever lace up his skates. When he played, his teammates played better and the competition tried harder. Our industry seems to have the opposite reaction. “Competing” products come nowhere close, and for no good reason. This is the part that stymies me the most – it’s not exactly like Apple is perfect or anywhere close. While I’ve personally given up on Windows, I can create a huge list of complaints I have about OS X. The original iPhone has terrible problems dealing with corporate email (not to mention the accidental generation of multi-thousand-dollar bills from time to time). These flaws are opportunities for competitors.

Due to my attending CES year after year, my email address has saturated to the entirety of the consumer electronics PR lists. I get virtually all press releases, sneak previews, glimpses, and other news from major CE and PC manufacturers (other than Apple, interestingly). Is it surprising to any of my readers if I “unveil” that practically none of these companies even attempt buzz or drama? There’s no excitement, there’s just press releases and media events. Now I do happen to believe you can’t build too much interest around mediocre products, so this issue goes hand-in-hand with the “where are the great products” topic.

We’re a few hours away from Steve Jobs’ keynote at this year’s WWDC event. I’ll be watching live-ish from Engadget (not Twitter, which is neither reliable nor efficient for this type of information), using TechCrunch as my backup site should Engadget go down (or someone in my office hollers out something that they read on TC before Eng got it!). I’m sure I’ll be somewhat wowed, and somewhat not, because not everything will be exciting ZOMG news. But who cares? It’s Apple up at bat, and they are pointing to the bleachers while the other guys are still practicing their bunts.

ps – congrats to Sling Media for getting the iPhone version of the SlingPlayer ready!

pps – I own some AAPL stock, but I also own some Sony and other CE/PC companies as well.

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Posted in Gadgets | 1 Comment |

Routers Need an Emergency Mode

Posted on June 8, 2008 by Jeremy Toeman

Where it used to be hard to find a WiFi network, these days it’s hard to find only one.  If you live in an apartment building, you may spot dozens of networks.  And thanks to malicious jerks around the world, most of them are closed, locked down, unavailable.  This is pretty strongly advisable, yet slightly disappointing from a community angle, and often-times very frustrating from a “gotta get online to send this email” perspective.

My first piece of wishful thinking is having router manufacturers enable an “emergency mode” triggered by natural disasters or other major emergencies.  I’ll say up front I have no idea who is responsible for triggering this switch, but let’s assume local governments could determine such a method (just don’t have it over to FEMA, they apparently rarely know when or where emergencies occur).  When routers receive the “emergency signal” they provide open access to the Internet.

While I may be oversimplifying the technology impact and there’d obviously be some security implications, the purpose here is to give people an easy way to share and receive vital information.  The phone lines and cell signals may be overwhelmed with traffic, but assuming either phone or cable services are available, people with Internet-enabled mobile devices and laptops would all be able to rapidly reach out.  We could share updates, find safe havens, etc, all with simple Internet connectivity.

I don’t exactly know what it would take to make this happen.  My hunch is it simply won’t.  But when I see 23 hotspots in my surrounding region and know full well that a stranger couldn’t use a single one of them in time of need, it makes me ponder how we can better use technology to improve our community.

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Posted in Mobile Technology | 4 Comments |
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About

Jeremy Toeman is a seasoned Product leader with over 20 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Prior ventures and projects include CNET, Viggle/Dijit/Nextguide, Sling Media, VUDU, Clicker, DivX, Rovi, Mediabolic, Boxee, and many other consumer technology companies. This blog represents his personal opinion and outlook on things.

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