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Roku vs AppleTV smackdown

Posted on March 22, 2011 by Ron Piovesan

I don’t have cable. But I watch a lot of TV.

For my birthday I got a Roku and after tooling around with it for a couple of weeks, I cut the cable cord, much to the wife’s chagrin. Then, last Christmas, I found under the tree an AppleTV (although it is small enough it could have gone in the stocking.)

AppleTV and Roku essentially inhabit the same space. Both are around (or under) $100, both are solely media streaming devices and, unlike the mythical GoogleTV or the enigmatic Boxee, neither offer web access.

So with no methodology and no experience in product reviews, here is my official, unauthorized, David-vs-Goliath head-to-head streaming media device smackdown. In one corner, Apple, the single greatest human accomplishment in the history of the universe; the company that proves Intelligent Design is real. And in the other corner, Roku, which means “six” in Japanese.

Design

OK, this isn’t really fair because this is where Apple has always excelled. When I first got my Roku, I thought it was a pretty slick device. Black plastic, pleasing angles and the size of a turkey club sandwich (hold the mayo). Then I unwrapped the AppleTV and…. My God you’re beautiful! So small, so sleek…

I looked at my Roku, what is that hideous oversized slab of a streaming device currently attached to my TV?

Point: Apple

UX

I won’t even go there. Apple’s is amazing… Roku’s has always sucked.

Point: Apple

Content

So this is where it gets interesting. The gateway drug for both of these is Netflix and Pandora, which are both awesome services and the reasons why the sun still shines in my world. But what’s there beyond that?

With Roku, yes there is MLB if you like baseball (I don’t) and HuluPlus if you’re able to figure out why you would want it (I can’t). Where Roku really shines is access to all the weirdo webTV shows on Koldcast, Blip.TV, Revision3 and so on. You have to really like web-only TV and fortunately, I do. The wife doesn’t so I end up watching a lot of it by myself. You can also watch Al Jazeera streaming live on Roku in the event you need more proof as to how f-ed up the world is.

With Apple TV, your channel flipping will lead you to YouTube or to all the various audio and video podcasts on iTunes. That may sound lame, but it really isn’t. There is a ton of great stuff there and most of it is pretty bite-sized. So in 3-5 minute increments you can flip from news to comedy to movie trailers… unless you land on the “This American Life” podcast, in which case you’re stuck on the couch listening to your TV for an hour.

Winner of this round? I’m going to give it to Roku. I love all the cheese that webTV has to offer. My big complaint is again the UX… it is hard to find content and then to remember which channel it is on if you want to go back to it.

Reliability
So here’s the knock-out blow… this goes to Roku. Yes, it is close, but Roku wins it. I found a better picture and fewer artifacts when streaming from Roku. Also, surprisingly, AppleTV hung up and crashed more than the Roku did. Not by a long shot, mind you, but enough to notice.

Final Verdict

If you like design, UX and more mainstream content, you’ll love AppleTV.

But this is my smackdown and I’m giving the prize to Roku. They’ve got the edge in reliability and I love the goofy webTV access… but that is just me.

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Posted in Gadgets, Video/Music/Media | Tags: Apple, apple tv, boxee, google tv, internet tv, Netflix, pandora, roku | 6 Comments |

My cord-cut TV set-up

Posted on December 8, 2010 by Ron Piovesan

Following my last post, I thought I would explain my personal cord-cut situation and highlight what is working for me (and what isn’t) as I try to enjoy TV without cable.

First off, the main source of video entertainment (both TV and movies) is Netflix accessed via a Roku box.  Yes, we don’t get the latest content and yes, the selection is somewhat restricted, but there is enough there that keeps our interest.

I’m also a huge fan of webTV, which I access on Roku or online from my computer (my wife thinks I’m nuts, for a bunch of reasons of course, but my webTV hobby is one of them.)

The big gap here is sports. I get around this because I’m simply not a sports fan, so even if I had cable I wouldn’t watch a lot (or any) sports. (Full disclosure: I saw, and loved, the Vancouver Olympics on cable before I cut it)

I did get an MLB.com account (and jump on the bandwagon) to watch the SF Giants in the World Series. I loved the experimentation of it all and found the experience to be good.

The one sport I do enjoy (and miss dearly) is Formula 1 racing. Right now, I have no good way to follow my favorite fast cars. I read some of the updates online but that is a very sad alternative to watching a thrilling race live.

Also, HBO… That is another huge gap in my viewing pleasure that I miss. We get a lot of the shows on DVD via Netflix but it would be beyond fantastic to have a streaming solution.

As far as news and current events, I get that online, in magazines (I love magazines) and increasingly via electronic magazine purchases on my iPad.

My next moves? Well, I’ll be getting an HD antenna soon to watch over-the-air TV. This will let us watch some interesting shows and hopefully some big events, like the Oscars. I was considering Hulu Plus on Roku but it sounds like that offering isn’t as complete as it could be, so I may wait it out.

Two other disclosures:

1) I’m actually skeptical that this whole cord-cutter thing is a really huge trend. I think people will come back to cable once the economy improves and once cable companies up their PPV game. Cord-cutting will increasingly be a viable option, but it won’t have huge adoption in the mainstream.

2) For the record, I’m not a cord-cutter out of some religous hatred for cable companies. They aren’t my favorite companies in the world but they’re better than oil companies. I’m a cord-cutter for fun. I think it is fun to fiddle with gadgets and find ways to watch TV on my own terms.

Plus I’m super-cheap and I love saving the $60 a month. (If you cancel Comcast Xfinity triple play and get Internet and a landline separate, the savings is about $70… not a lot but I’ll take it.) Factor in the $10/month for Netflix and you walk away with $60 in your pocket and a chance to play with all the inputs on the back of your HDTV.

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Posted in Gadgets, Web/Internet | Tags: cord-cutting, Netflix, roku, webTV | 4 Comments |

Is cord-cutting real?

Posted on December 7, 2010 by Ron Piovesan

We’ve all heard about the recent declines in cable subscriptions as of late and the digerati are breathlessly declaring this to be the ear of “cord-cutting”. The real test of the cord-cutting phenomena will be once (or if) the economy ever picks up. As stated:

Neil Smit, president of Comcast Cable, acknowledged in a recent call with investors that some customers had dropped cable for free signals. Company executives also said they expected business to rebound with the economy.

That may very well happen.

Thus far, despite all the brou-hah-hah, the relative number of cord-cutters has been small and it has mostly been low-margin customers, the type of customers cable companies don’t want anyway.

You could reasonably assign those customer losses to the crappy economy and anticipate customer increases once things get better. If that happens, then “cord-cutting” has been a fad. But if the downward trend in customer subs (or the upward trend in cord-cutting) continues when (or again… if) housing and/or employment picks up, then the cable industry is in trouble.

I’m a fan of the cord-cutting movement (as a cord-cutter myself), but I’m skeptical about how real this trend is in the mainstream.

There are a number of wild-cards out there besides just the economy. For example, high-profile channels like HBO start making their own moves could nudge cord-cutting from fad to trend:

(Time Warner Inc. Chief Executive Jeff) Bewkes has suggested recently that HBO could be sold directly to consumers on the Web.

HBO going online is a big WOW.

Also, the big question is of course sports, and how/if you’ll be able to access outside of a cable subscription.

The question ultimately comes down to money. Yes, Netflix may have almost 17 million subscribers, but under its current deal Starz, a key supplier of content  to Netflix, makes only 15 cents a subscriber, compared to the $2/subscriber it makes off of cable companies.

Until content owners and distributers start making that kind of coin, marquee content will remain elusive on cord-cut TVs, which may squash the cord-cutting revolution.

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Posted in Video/Music/Media, Web/Internet | Tags: comcast, cord-cutting, internet tv, Netflix | 2 Comments |

The most dangerous media company in the world

Posted on October 10, 2010 by Ron Piovesan

Apple.

Yes, Apple.

Even Apple is afraid of this company (I think). If they weren’t, then why would they let them come standard on the new AppleTV and offer a service that is essentially a competitor to their iTunes movie rental business?

The company I’m talking about is Netflix. If there is one company that should have everyone from Apple to the cable companies quaking it is Netflix.

The announcement that Netflix is standard on AppleTV solidified the company’s position as the default service to get content over the Internet. Over the past 10 years or so, while content producers, cable companies and others fiddled with Hulu, pay walls, and other ideas, Netflix built  the library and the audience and to take over the steaming content market the same way Apple took over the gizmo market.

Sure, Amazon and HuluPlus also have interesting offerings but they are more a compliment to an existing Netflix account, not a replacement. Yes, Amazon and HuluPlus offer some content you can’t find on Netflix, but there is also a lot of overlap (Why do I need to watch 30 Rock on HuluPlus with commercials when I can watch it commercial-free on Netflix?)

Even the bankers are getting in on deal! The other week CrediteSuisse pretty much called out Netflix as one of the main (among the many) nails in the coffin of cable companies. They estimated that a third of viewers age 25-34 use Netflix to cut their cable. While sadly I’m no longer in that prized demographic, I am among the Netflix-powered cable cutters.

Netflix is more than just a clever movie streaming service, it is defining the new content distribution model. When the history of online content is written Netflix will be lauded as one of the main agents that dismantled the old system and founded the new.

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Posted in Video/Music/Media, Web/Internet | Tags: Apple, apple tv, internet set top box, media streaming, Netflix | 3 Comments |

Rooting for Roku pt.II

Posted on September 28, 2010 by Ron Piovesan

OK, so the other day I made the comment that in order to compete with all the other media streaming boxes out there, Roku should look at really doubling down on more content.

Shortly thereafter, Netflix (another one of my absolute favorite companies) announces a partnership with NBC, thereby giving Roku a helping hand (and yes, other Netflix boxes as well.)

And now this, Roku skillfully lines up Hulu Plus as a content partner. Actually, from my perspective, this is a bigger win for Hulu. As of now, I had held off of getting a Hulu Plus subscription but now, seeing that it will be on my Roku, I may just sign up!

Now with Roku you get Netflix, Hulu Plus, Pandora, Amazon and a bunch of other content providers, plus 1080p output, plus USB playback all at a sub $100 price.

Sure, none of these content partnerships will be exclusive, but Roku provides them all in such a neat, easy-to-use box that is available now.

So remind me, why would you be interested in any other offering out there?

(If they come up with a new UI, I’ll be in TV heaven)

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Posted in Gadgets, Video/Music/Media, Web/Internet | Tags: Hulu, Netflix, roku, set top boxes | 3 Comments |

Rooting for Roku

Posted on September 23, 2010 by Ron Piovesan

Hello,

I’m a longtime fan of LiveDigitally but a first time contributor. Jeremy has been kind enough to invite me to write for the blog whenever the mood strikes and today seemed like the perfect day for my inaugural post.

Picking up on previous posts on what makes a great Google TV or Boxee app, I thought I’d jump in with some thoughts of my own on one of my favorite devices, the Roku box.

I got my Roku about four months ago and I love it, I really do. It gives me about 75% of the content I would want on my TV, which was enough to get me to “cut the cord” and cancel my cable subscription. So for the past few months, Roku has been my rocket ship to the TV universe.

I haven’t seen Roku’s latest offerings, but here are some thoughts on what I have seen and heard about their current boxes:

  1. Roku wins universal praise for its ease and setup, but not so much fanfare for its UI; I can’t disagree. The box is dead-simple to set-up and use, which is great. But the UI is uninspired and doesn’t really encourage you to really delve in to what is on offer
  2. Another piece of high praise is reliability, my box hardly ever flakes and we put it through the ringer. It is hard-wired into my router so I can’t vouch for the wifi capability, which appears to be improved in the new boxes launched today
  3. Content: At the outset, Roku was essentially a Netflix box. That was great a year-or-so ago but now, everyone and their brother is a Netflix box. Roku has some nifty content like MLB, Pandora, Amazon and a few others, but they need to continue to expand with more mainstream stuff.  Apple has Netflix and just scored ABC and FOX. It isn’t a huge leap forward, but it may be enough to peel off Roku users.
  4. Developer community: Related to the content problem, I know from some developer friends that Roku isn’t the easiest platform to develop on. Obviously this is a problem as competitors, both large and small have strong developer communities. Difficult development platform=difficult to get the choice apps/content.

Some of the pet peeves that are missing from my current box have been addressed by the new ones, the biggest being previously a lack of USB. With my current XR, I don’t have USB to view my own content, which is frustrating. Happily, that has been solved with the XDS

But even as it evolves, Roku is firmly staking ground in the low-end market, which I think is a good move.

The big battle around media-streaming boxes will be around price/performance; Google TV seems to be on the highest end, with estimates that their box will be in the $200-$300 range, Boxee is next at under $200, with Apple TV and Roku coming in at the sub $100 range.

GoogleTV and Boxee promise a more active experience, with more features, web surfing  etc., but also with a more complicated remote/UI. AppleTV and Roku look to be more of lean-back experience of just watching content via a simple remote/UI.

My money is on the lean-back experience, which I think is more viable for the short term. A simple box that lets people access most of the content they want will be the gateway drug to media-streaming boxes. Boxee and Google TV look/sound great on paper, but I wonder if they may be too complex too early in the lifecycle of this product segment.

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Posted in Gadgets, Product Reviews, Video/Music/Media, Web/Internet | Tags: apple tv, boxee, google tv, internet set top box, internet tv, media streaming, roku | 3 Comments |

About

Jeremy Toeman is a seasoned Product leader with over 20 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Prior ventures and projects include CNET, Viggle/Dijit/Nextguide, Sling Media, VUDU, Clicker, DivX, Rovi, Mediabolic, Boxee, and many other consumer technology companies. This blog represents his personal opinion and outlook on things.

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