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CES 2016: A New Role

Posted on January 4, 2016 by Jeremy Toeman

My first CES was in 1999, with Mediabolic (a software platform for consumer electronics devices). Unfortunately due to age and data loss, I have no real nor digital memories of that particular trip, other than “learning experience.”

For the next few years CES trips were all about networking, demos, meetings, demos, walking the show, demos, events, demos, press briefings, demos, and, of course, the occasional demo. The two key highlights of these years, in no particular order:

jt_snoop

(1) Photobombing Snoop Dogg in 2002

and

Winning Best of CES in 2004

(2) Winning Best of CES in 2004

Good times. The next two years at the show were for Sling Media, where I spent the shows demoing, networking, demoing, doing press events, demoing, in meetings, and, of course, demoing. I again won a Best of CES award at the show (in 2005, demoing at a booth the size of my desk, in a tent in the LVCC parking lot, during the rain), and I was in full love with the annual event. I even put together my first batch of “Tips for CES” posts.

Rich Buchanan (RIP) setting up the CES 2006 Sling Media booth

Rich Buchanan (RIP) setting up the CES 2006 Sling Media booth

From 2007-2011, my attendance of the show shifted, from being at a company (doing demos), to running booths and media events for multiple companies, all clients of Stage Two (the product and marketing consultancy I ran with Adam Burg for 4 years). Instead of doing insane amounts of demos, I helped orchestrate numerous other products and launches at the show. Our presence included: Bug Labs (won another Best of CES award!), Boxee, Splashtop, TuneUp Media, PogoPlug, Magisto, Sphero (pre-BB8!), and others. The experience was quite different, still very cool. More CES survival tips.  Some highlight moments:

He said some wonderful things

He said some wonderful things

Team Stage Two

Team Stage Two

Yada Yada Yada

Yada Yada Yada

It's a Loose (Digital) Seal

It’s a Loose (Digital) Seal

Trifecta!

Trifecta!

From 2012-2014, my role at CES shifted yet again, this time as CEO of Dijit Media. Over these years I spent a collective 15 or so minutes actually on the show floor, the rest of the time in meetings. 7am to 7pm, then social events with partners, vendors, customers, etc. A very different kind of exhausting, but still loving the CES!

Huge Limo Ride

Huge Limo Ride

What Happens In Vegas... ?

What Happens In Vegas… ?

Look ma, a Xyboard!

Look ma, a Xyboard!

And now as the year kicks off, I prep to fly into Las Vegas and descend upon the madness of #CES2016. Only this time I’m doing it with CNET, the largest tech media company at the show! In fact, this year I’ve worked with my stellar team to get our dedicated CES section into great shape. While I know it’s going to be crazy busy, it’s also oddly calming to have most of my CES work already “in the can” (as they say “in the biz”).

I have no idea what this experience will be like, but I’m extremely honored and excited to be a part of it!

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Posted in General | 2 Comments
« Everything I Learned (So Far) Working For a Huge Company
11 Tips for Startups Pitching Big Companies »

2 thoughts on “CES 2016: A New Role”

  1. William Gaultier says:
    January 5, 2016 at 11:24 am

    Good luck, Jeremy, and have fun…not too much fun. Wait, scrap that, have as much fun as you can!!!

    Reply
  2. Song Huang says:
    January 5, 2016 at 11:52 am

    Hey, I think I took that picture of you and Snoop!

    Reply

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About

Jeremy Toeman is a seasoned Product leader with over 20 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Prior ventures and projects include CNET, Viggle/Dijit/Nextguide, Sling Media, VUDU, Clicker, DivX, Rovi, Mediabolic, Boxee, and many other consumer technology companies. This blog represents his personal opinion and outlook on things.

Recent Posts

  • Back on the wagon/horse?
  • 11 Tips for Startups Pitching Big Companies
  • CES 2016: A New Role
  • Everything I Learned (So Far) Working For a Huge Company
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