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My Analysis of Google TV’s Ten Foot UI in Nikkei Electronics

Posted on February 22, 2011 by Jeremy Toeman and Greg Franzese

I recently had the opportunity to critique the Logitech Revue’s ten foot UI for Nikkei Electronics, a Japanese trade magazine that “offers prompt reports, to-the-point commentaries and in-depth analysis on advanced technologies.”

Phil Keys, US Correspondent for NE, approached me for this project. He wanted an expert opinion on how to build a better interactive user experience for the home theater. I have known Phil since my days at Sling and Mediabolic and working with him was a real honor and privilege.

I applied user-centric design principles to grade the Logitech Revue and point out its strengths and weaknesses. My review was then translated and printed up, along with photos of the Logitech UI. Here is a small sample of the article.

Thanks to Nikkei Electronics for the opportunity to deliver Smart TV best practices to a global audience.

Posted in Convergence, Gadgets, General | Tags: google tv, Jeremy Toeman, logitech revue, Nikkei Electronics, Phil Keys, smart tv, Ten Foot Usability, UI/UX | 2 Comments |

An Analysis of Amazon's Free, Unlimited Streaming Video Service

Posted on February 22, 2011 by Jeremy Toeman and Greg Franzese

Starting today, Amazon Prime customers can take advantage of the company’s new, unlimited video streaming service. Amazon Prime Instant Video is free, with a few caveats. Quoting from Engadget:

This is only for paid Prime subscribers, so if you’re a college student or the like with a free membership you’re sadly out of luck. Also it’s US only at this point.

Of course, comparisons to Netflix are inevitable here. Early reports say that Amazon’s catalog of titles is comparable to Netflix, while the quality of Prime’s video has been so-so. Prime Instant Video will have some ground to make up if it wants to compete toe-to-toe with the market leader.

Amazon streaming is missing from a few key set-top boxes, including video game consoles and TiVo.

There are 180 million current generation video game consoles on the market, and they all offer Netflix. So that means that Netflix is in more components, has a larger content library and offers higher quality video.

Which is not to say that Amazon is DOA. Not by a long shot.

It would be interesting to know what the goal of Prime Instant Video is. Do Bezos and company want more people to pay for Prime shipping, or is this offer aimed at getting people used to watching videos on Amazon and – later – purchasing media from their ecosystem?

Amazon can assemble a formidable library of content. They don’t need the same titles as Netflix, but the shows and movies need to be compelling. To win here they need to offer a blend of new releases and older classics (think TNT shows and the kind of programming you chill out with on a Sunday afternoon). Expect the library to mature as the service does.

Amazon could also white label Prime Instant Video and let other content providers offer their videos over the Prime streaming media center. The troubled Blockbuster brand could find new life here as a streaming only service (although at this point we’re not even sure if Blockbuster knows what streaming video is).

Finally, Amazon needs to get on as many pieces of hardware as they can. If people can only use Prime Instant Video on their desktop, it will have limited value. One of the first goals needs to be getting on gaming consoles, mobile devices and televisions. Again, this is an attainable goal, especially for Amazon.

I have always maintained that there can be more than one “winner” in the streaming media wars and there is certainly room for Amazon’s service to grow alongside Netflix. While the two services will probably compete for some customers, one does not have to lose for the other to win. It is clear, though, that the stakes of the online distribution game have just been raised.

Posted in Convergence, Video/Music/Media, Web/Internet | Tags: amazon, Amazon Prime, Amazon Streaming Video, Amazon Video On Demand, blockbuster, Convergence, Engadget, Jeremy Toeman, Prime Instant Video, smart tv, Streaming Video | 2 Comments |

Quick Thoughts: buying a new TV, cord-cutting, smart TVs, delicious shutdown, online privacy

Posted on December 16, 2010 by Jeremy Toeman

I'm on a Truck. With a TV.

Buying a new TV:  I came to the realization that my manroom, while great, was inadequately equipped with a mere 50″ screen.  So I decided to go big (then go home).  Spent a long while researching options, ended up with the Samsung PN63C590, Samsung PN63C8000, and the LG 60PK950 as my top three choices.  Two of these three had 3D and Internet connectivity, the other was just a big honking 63″ screen.  I went with the big honking screen and skipped on the frills.  I realized I don’t much like the current 3D experience in theaters or homes (makes me a little nauseous), and the likelihood that I’d want to frequently watch 3D at home was pretty low.  Regarding Internet apps, I’m not really impressed with most of the available apps, and I’m not very convinced that the current platforms won’t be obsolete within 12-18 months (looks like I’m not the only one who feels that way on both topics).

In a nutshell – the TV is awesome, manroom now operating at near-100% efficiency.

Cord-Cutting: So my new TV is great, and also huge.  And there’s an interesting downside to it being huge – the gaffes of lower quality video are worse than ever.  As soon as everything was hooked up, I turned on the NHL HD channel (sports channels seem to be at the top of the quality spectrum in the HD channel lineup).  All I could see were the jaggies and other terrible aftereffects of the highly compressed video Comcast delivers to my house.  So how did I make my TV look good?  I turned on my Xbox!  I think this “faux” HD experience is something that actually could cause cord-cutting in 2011 – far more than Smart TVs will.  More on this over on the Stage Two blog.

Smart TVs:  Speaking about Smart TVs (the continuity in this post would astound my high school English teacher), I read an article on “What Smart TVs need to Succeed” with the highlights being: Unlimited Content Access, Extensive Use of Apps, and Immersive Experience.  I think I understand that perspective, but I also think it is missing the boat.  People tend to compare Smart TVs to Smart Phones.  If you recall, the first several *years* of smart phones were some truly terrible products.  But when it comes to phones, that’s “ok” because they are low cost (relative to TVs) and owners expected to replace them in fairly short cycles.  TVs, on the other hand, are expensive and consumers tend to replace infrequently (unless of course they have awesome manrooms that warrant the upgrade).  A generation of underwhelming Smart TVs will likely put a damper on the entire industry.  What Smart TVs really need to succeed is great, intuitive, television-like user experiences.  And I will be blunt by saying none of them do it right now.  And I don’t see this changing for at least the first half of 2011.  Which is why we’ve got a new thing cooking in Stage Two’s labs, all about making a really good TV user experience.  Will show ya next year.

Del.icio.us shutdown:  Just like everyone else in the Web 2.0 era,  I used Delicious for about 45 minutes back in the mid 2000’s, then stopped.  I know there’s still a solid fan base, and a lot more people found it a lot more useful than I did, but Yahoo’s let it languish since about 6 months after purchase.  Other than buying a better domain for it, it doesn’t seem like the company cared about it one bit.  And now they are shutting it down.  I think this is pretty terrible, and as I tweeted… “irony of delicious shut-down? bartz could’ve made only $46.2M last year and still had a full-time TEAM on *improving* the product…”  Shame on them.  I’m sure there’s some great spreadsheet somewhere that shows why its the smart business decision, but the audacity of the entire Yahoo situation is just plain infuriating.  Highly recommended reading: Thomas Hawk’s letter to Carol Bartz.

Online privacy:  The entire concept of privacy is up for grabs these days.  Some feel it’s dead, some feel it must be protected at all costs.  I sit closer to the “protect my privacy” camp, and as a result am encouraged to see the government taking some form of action.  Unfortunately, I don’t know how much actual good it will do, but since the industry isn’t self-regulating, I have to assume it can’t make things too much worse.  I remain convinced that the mega-millionaires who run the companies who effectively control our online privacy have the incorrect moral incentives in place, especially considering they can pay their way out of the issues the rest of us face.

Posted in General | Tags: 10 foot UI, 3dtv, carol bartz, comcast, compression, Connected TV, cord-cutting, del.icio.us, delicious, internet tv, jaggies, LG 60PK950, mancave, manroom, online privacy, Samsung PN63C590, Samsung PN63C8000, smart tv, smartphone, TV, UI/UX, xbox, yahoo | 3 Comments |

Party Mode TV: great until the inevitable bathroom break

Posted on June 3, 2010 by Jeremy Toeman


Watch live video from Jeremy Toeman on Justin.tv

For context, one of the “grand visions of the future” is how people from around the world will be able to watch TV “together”. It’s a wonderful idea except that the visionaries behind it seem to forget the pragmatic realities of how people actually watch TV…

Posted in Convergence | Tags: google tv, internet tv, party tv, smart tv | Leave a comment |

Google TV vs Apple TV? I don't think so…

Posted on June 2, 2010 by Jeremy Toeman


Watch live video from Jeremy Toeman on Justin.tv

Stories I referenced:

  • Why Google TV As A Platform May Push Apple To Build Televisions
  • Google TV: Good Idea, Poor Initial Execution (this is the article I misattributed to Harry McCracken on the podcast – should’ve been Avi Greengart)
  • Steve Jobs: Google TV Will Go the Way of TiVo and Roku
Posted in Convergence | Tags: android, apple tv, google tv, HTC, interactive tv, logitech, smart tv | Leave a comment |
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About

Jeremy Toeman is a seasoned Product leader with over 20 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Prior ventures and projects include CNET, Viggle/Dijit/Nextguide, Sling Media, VUDU, Clicker, DivX, Rovi, Mediabolic, Boxee, and many other consumer technology companies. This blog represents his personal opinion and outlook on things.

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