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Technology Predictions for 2010

Posted on January 4, 2010 by Jeremy Toeman

Every year I predict, every year I get at least one thing right. And many wrong.  But that’s the fun part, right?  This year instead of categorizing based on the technology area, I’m going to organize based on my own scale of how crazy the prediction itself is…

The No-Brainers
Stuff that is almost definitely going to happen. Except the ones that don’t…

  • Twitter growth levels off, though Twitter usage increases. I actually wouldn’t be surprised to see the churn rate equal the signup rate as I believe Twitter still has a massive problem with getting new users enchanted with the service.
  • A new version of the iPhone comes out that is incrementally better than the 3GS.
  • Google launches “Android for Set-Top Boxes” but gains little traction in the foreseeable future. (repeat from ’09).
  • CES 2010 exceeds expectations, either in the form of interesting new gadgets or industry-wide product/technology launches.
  • BlackBerry overhauls their “app store” to make it more iPhone-y.
  • Mac OSX market share continues to rise.
  • Superslim TVs (like the Samsung LEDs – drool!) become the hot category for displays.  Many of them are “connected” to various Internet services.

Sounds Feasible
Predictions that are a little more “out there” but don’t require any major convincing.

  • Zynga files to go public, and the entire “social gaming” category gets even more unbelievably outrageous.
  • Yahoo! begins some kind of realistic turnaround. They have far too much foot traffic and too many good properties to continue to fail for so long.
    • Hint to Yahoo! – reinvest in your Flickrs, Deliciouses, and other “interesting” stuff that you are good at, and stay OFF the television and other places that you are not good at.
  • One PC maker emerges from the trenches with a really well-designed laptop that actually can stand up against a Macbook enough to make people take notice. (repeat from ’09).
  • “Real-time Web” loses steam as a meme. While I’m personally very bullish on the impacts and possibilities, it’s far too niche and far too unimportant to “regular folks” to care about.
    • Probably same for “Cloud Computing”, but since everyone’s just confusing it with “The Internet” it might have more staying power.
  • Apple releases stats on iPhone/iPod/iTunes/app store that are just mind-blowing.
  • 4G/LTE networks spread faster than expected, become viably competitive to the mainstream consumer within the year.
  • The term “Social Media” finally begins to fade across all industries other than Social Media Mavens, Gurus, and Wizards.  The latter reach level 7 and learn how to cast User-Generated Fireball and Community Driven Magic Missile.
  • All non-Apple tablets are craptastic.  Ditto for touchscreen phones.
  • 3DTV gets embedded into lots and lots of TVs, much to the chagrin of consumers who don’t feel the need to look like that goofy guy in Back to the Future, even in the comfort of their own living rooms.
    • Note that in my opinion the only thing that really makes 3D “work” in the home is sports. And even that’s a long shot.

Whatcha Talkin Bout Willis?
Stuff that’s probably not going to happen, but ya never know…

  • Facebook reveals huge revenue numbers, files to go public.
  • Twitter gets acquired by Microsoft.  Yeah, I’m being specific here, but it’s the only logical acquisition, and Microsoft’s got deep enough pockets and have failed at virtually all things Internet.  In a nutshell, Ballmer wants to bring sexy back.
  • The Apple Tablet ships in 2010. Sure all the “in the know” folks are convinced this must happen, but most of them said that about 2009 (and/or that Apple would ship a netbook).
  • Some kind of flexible-display type of device is announced (might even ship).  If I had to hunch (and I of course do), it’d either come from Apple or as a new Kindle.
  • Tru2Way is announced as the new failure of openness from the FCC.
  • All versions of Rock Band and Guitar Hero in 2010 fail to exceed sales stats of 2009 or 2008.
    • Hey guys – remember how that Who Wants to be a Millionaire show was super popular? Then they started running it 4+ nights a week?  Then it moved to daytime?  There’s something called a “saturated market”.  Stop with all the specialty versions and get back to improving the base game, which you can sell add-ons to.
  • Cisco buys a few more gadget makers and technology providers in their attempt to own the Digital Home.  In each case they continue to exhibit poor timing and overpay for slightly outdated platforms.

Can I get a hit of that stuff?
Things that are just plain unrealistic, but I’m saying them anyway.  This way if they happen I can say I was the first to say them.

  • Apple does not ship a tablet. Yes, I contradict the above point, since I do think “where there’s smoke, there’s fire” holds up in general.  However, it is Apple, and this is a terrible device category, and Steve Jobs hates doing things crappily.  BTW, you really should read this piece if you are even remotely following the Apple Tablet news – it’s extremely well written and insightful.
  • Facebook buys Twitter.  It’s not really all that out there as a concept (although I’d wager the personalities behind both companies are big forces against it).  Both companies need to continue rapid growth. Both companies need to create lots of revenue.  Both companies want to be “empires”.  There are many overlapping aspects, but the combined entity could realistically “own” the social network.
  • A new game console launches.  I put this in the long-shot category because nobody is really incented to create a new console right now.  The Xbox 360 is finally hitting it’s strides; the PS3 has way too much cost to recoup, and the Wii is enjoying it’s ride.  If I had to guess, I’d wager on a 4th party entrant (Samsung?).  If one of the big three, I’d pick the next console as a “Wii HD”.
  • A “Lifestreamer” device comes to market.  It’s not quite a phone, but it’s always on, always recording, and has amazing synch with some Web service.  Never takes pictures, only video. Able to “Tag” moments.  Has real-time streaming capabilities.
    • Scoble buys units for himself and entire family. 😉
  • Microsoft (or possibly Yahoo!) goes on a major Internet services acquisition spree, picking up companies like Zoho, bit.ly, Adobe (yes, Adobe), Pandora, Evernote, UserVoice, and more.
  • The TwitterPeek is the #1 hottest selling device of the year!

That’s all folks, see you in 361 days for the results.

Note that I anticipate much snarkiness in the comments.  Have at it.

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Posted in General | Tags: 3d, android, Apple, blackberry, cisco, facebook, flexible display, google, guitar hero, iphone, lifestreaming, Microsoft, playstation 3, rock band, tablet, twitter, twitterpeek, wii, xbox, yahoo, zynga | 3 Comments |

Scoring my 2009 Tech Predictions

Posted on January 3, 2010 by Jeremy Toeman

I hit about 50% on my 2008 predictions, time to size up my prognosticatory (not a word) skills again. And here’s the original post (though I’ve included all the predictive content again below).

Home Gadgets/Tech

  • Microsoft opens the Xbox 360 platform even further, enables an “app store for the home” that spans well beyond games. WRONG – while there are many new features and some openness, it’s not even close to my prediction.
  • Blu-ray sputters along, but not enough conclusive evidence (in other words, revenue) happens to either shut down the format altogether, nor to get consumers to adopt it. RIGHT – stats on Blu-ray for 2009 were unimpressive.  It’ll be physical media versus the newspaper industry to see who kicks the bucket first.
  • As the FCC-mandated digital TV transition approaches, the hype machine reaches full effect and very convincing pieces try to show the plight of the very few.  After it’s all over, virtually nobody complains loudly. RIGHT – oh yeah, there was a transition last year, wasn’t there…
  • One or both of Home Automation and/or Interactive TV returns to prominence in techie chatter, but neither make any additional inroads into actual homes. WRONG – the hype machine stays in neutral
  • Pasting from 2008 predictions: Google launches “Android for Set-Top Boxes” but gains little traction in the foreseeable future. WRONG – Droid came instead…  but I’m putting this back on the list (to-come) for ’10.

Computers

  • Netbook sales grow well, but not astoundingly so.  The majority of users ignore them due to a lack of actual value present in the device (especially those of us with big grubby fingers). UNKNOWN – I left this one too vague and could go either way on it.
  • One PC maker emerges from the trenches with a really well-designed laptop with great Vista drivers that actually can stand up against a Macbook enough to make people take notice. WRONG – MacBook sales just continued to climb relative to PC Laptops instead
  • A Linux-based computer powered with a really great GUI and OpenOffice comes to market from an established brand. WRONG – although Android netbooks are supposedly coming next year, but that’s definitely not a 2009 thing.
  • USB 3.0 launches, causing massive annoyance and confusion to consumers.  I still can’t believe they didn’t give it a different name than USB.  Terrible decision. WRONG – the format launched, but nobody really cared.

Mobile Gadgets/Tech

  • More lousy wannabe touchscreen phones ship, none compete 1:1 with the iPhone. RIGHT – so very very right.
  • A really good GPS+phone combo device comes to market. WRONG – I shouldn’t have said “really good”
  • The BlackBerry Storm is rapidly replaced with some better device from RIM. RIGHT – but then again they did name it Storm again…
  • Mobile commerce replaces location-based services as the hot mobile trend. MIXED – they’re both pretty hot, but FourSquare really did charm the pants off the tech bloggers.
  • US cellular companies wage a price war, making several features (ahem, texting?) cheaper, along with better priced packages across the board. WRONG – and oligopoly enjoys another year.
  • No truly impressive Android phones ship from anyone. WRONG – the Droid and Droid Eris are both impressive (though still no iPhones – and I *have* an Eris)

Events/News

  • CES 2009 is notably smaller than 2008, yet the important stuff that goes on at the show is business as usual.  It’s all the fringe people who are absent, and the same who complain about the lack of cool new stuff at CES.  Which won’t be a surprise due to the rarity of cool new stuff actually shown at CES! RIGHT – and ditto again in 2010
  • Macworld is just the first of many shows to also announce downsizing, including Streaming Media, Web 2.0 Expo, etc.  2009 will be a bad year for the tech conference industry. RIGHT – Macworld? Streaming Media West was a ghost town. Web what.point.oh?
  • Apple introduces only evolutionary products, nothing astounding or revolutionary. Let’s face it, sooner or later the well runs dry, and this is the time for the company to expand its market.  Yes, we’ll get a new phone, laptop, and ipod, but I doubt we see anything as profound as in the past 2 years. RIGHT – although I do very much like my 27″ iMac, it’s not revolutionary.  Maybe in 2010, we’ll see.
  • A largish black monolith with dimensions 1 by 4 by 9 is discovered. RIGHT – but I can’t tell you about it.

Web/Online

  • Facebook reaches a user base of 200 hundred million users.  It’s growth ratethen  slows and the alarm bells sound loudly throughout the media, regardless of actual success metrics. MIXED – bit off more than I should’ve with that one.
  • Twitter finally announces its business model, which underwhelms everyone.  Not that it won’t be a good model, just that it will have been (wow is that passive voice or what?) built up with far more hype than can possibly be delivered. MIXED – they didn’t really announce anything specific, but are making revenue, and the hype train is unquestionably fully loaded.
  • Many “web 2.0″ companies face major shrinkage as the funds simply don’t come back to them again.  Companies with huge traffic bases or, more importantly, solid revenue models will be fine, but the rest start fading away (and they take their weird names with them) RIGHT – look around, the air’s a lot thinner these days
  • Several “prominent” blogs/bloggers retire due to a lack of revenue, exhaustion, lack of interesting new content to write about, etc. WRONG – was really expecting this to happen, but I didn’t see much of it.
  • Web 3.0 does not arrive. RIGHT – duh.

Total count:

  • RIGHT: 10 (9 without the monolith)
  • WRONG: 10
  • OTHER: 4

Not too shabby, not too overwhelming.  I’m still writing the 2010 edition, so hopefully nothing monumental will happen before I can publish it!

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Posted in General | Tags: 2009, 2010, android, Blu-ray, ces, droid, facebook, gps, iphone, monilith, netbook, predictions, twitter, usb 3.0, Xbox 360 | 13 Comments |

Droid Users Expect Things the Google way: Unsupported and Free!

Posted on December 26, 2009 by Jeremy Toeman

There’s an interesting analysis at VentureBeat hypothesizing that Google Checkout is to blame for poor Droid App sales. My theory on why Droid users aren’t purchasing apps is because we (I have an HTC Droid Eris) are simply not trained to spend money on things the way iPhone users are.  While there are a lot of things that can be done to improve the overall Droid Market experience (this warrants it’s own post), I think it’s more of a cultural issue.  Google has trained us all so well to expect everything to be free, that I think this culture extends to the Droid experience.

First, let’s take the opposite perspective, and start with the iPhone.  The iPhone operates in many ways as an extension of the iTunes/iPod experience.  iPod owners have been trained for years to expect to spend $0.99 per “thing”.  It’s actually quite amazing how much Apple has changed the value of a dollar (much as Starbucks has changed the value of three dollars by equating it with a latte).  As users became accustomed to getting something for a buck, the App Store simply ushered in a new category of what you can get for a buck.  This is actually bad for pretty much everyone in every established industry (especially gaming), and I think has created a highly unsustainable economic model (again, a topic for another post, but in a nutshell think “the visible hand” forcing in the price of a dollar).  At the end of the day, the model on the iPhone app store has an average price set at $.99, and free is not the “Default” way of getting an app out.

For a second example, I’ll point to all the dumbphones out there. People spend literally billions of dollars with add-ons to these phones.  These come in the form of ringtones, ring-back tones, wallpapers, and yes, Apps.  On my old Samsung Alias I had purchased several games (including the worst version of Stratego I’ve ever seen), and none of them were a mere $0.99.  Why? First, there’s a walled garden of content, the carriers highly control what apps get to what phones, and for how much.  Second, the carriers are taking a huge piece of that action, so they are highly incentivized to not let apps get cheap. This model is equally unsustainable, as supply is highly regulated and with unregulated options (Droid, iPhone, etc) now on the market, consumers will opt for those alternatives that have both better performance and cheaper apps.

Now, more poignantly, taking a specific look at the Android Market. The user interface is terrible. Searching sucks (especially considering it’s powered by Google of all people!). There’s no control whatsoever as to which apps get in. Apps are known to crash your phone. Further, there’s only a fraction of “big name” publishers involved. There’s no clarity as to how you actually buy something. And with the fracturing of Android as a platform, not all apps are even guaranteed to run on a given phone! It’s as if the entire experience was “in beta”, only nobody’s overseeing the process.

So now onto Google and Free Stuff.  On the Internet, most things are free. Even really really good things, like real-time traffic maps, multiplayer gaming, web site traffic statistics and analysis, email, etc.  While I view companies such as Yahoo and Wired as the pioneers in delivering consumers free things that they really ought to have paid for, Google is the all time world champion at making valuable things valueless.  So what happens when Team Free delivers a phone with an App Store? It becomes the Free App Store.

Now I trust that you don’t exactly need to be Michelangelo to paint the above picture.  Combine the backlash against the appearance of “unjust” economics around paid-for models with the poor experience of buying an app (which may or may not work) with a huge proponent of making everything free, and you’ve got the Droid Market as it stands today.  And I don’t see any “big picture” stuff that’s going to change this anytime soon.

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Posted in Mobile Technology | Tags: android, App Store, droid, iphone | 6 Comments |

Liberal Media Deals In Lies: NYT Rewrites iPhone History

Posted on August 15, 2008 by Guest Contributor

The NYT feeds the Android/T-Mobile hype machine with a fairly tepid press-release-dressed-up-as-an-article, but this utterly craptastic piece of “analysis” cannot go unchallenged:

Apple’s iPhone has shaken the cellphone industry, partly because of its design, but mostly because AT&T and Apple have allowed owners to download any number of applications to their phones. That freedom to individualize a phone’s functions has helped increase the popularity of the iPhone.

Ummm, NO! Sure, the iPhone shook the celphone industry despite warnings (like this one from Palm CEO Ed Colligan) that making phones is hard and “PC guys are not going to just figure this out. They’re not going to just walk in.” But the iPhone launched without extensibility or third-party apps.

The iPhone began life as a closed platform. In January of 2007, Steve Jobs said “You don’t want your phone to be an open platform”. There were always plans to open the platform up, but for the majority of the time iPhones have been on this earth, if you wanted to put new programs on your iPhone, you had to jailbreak it. It wasn’t until recently, after a great deal of fear, uncertainty, and drama, that the iPhone platform was opened to outside development.

To say that the iPhone shakes the industry “mostly” because of its extendibility is demonstrably false. It shakes the industry because its a well-designed, well-integrated product in a market sector that’s gotten away with producing staid, nigh-unusable garbage for way too long. Which is why the article in question is so offensive – there’s plenty of opportunity for Google/Android ahead, and tons of other areas to focus on the notion of customer freedom. Why force-fit this story about the iPhone when it just isn’t needed?

Here’s to hoping that Google’s introduction of the Android platform will provide Apple with a worthy competitor—and push the industry to develop 21st century phones.

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Posted in Gadgets, Mobile Technology, That's Janky | Tags: android, iphone, media | Leave a comment |
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Jeremy Toeman is a seasoned Product leader with over 20 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Prior ventures and projects include CNET, Viggle/Dijit/Nextguide, Sling Media, VUDU, Clicker, DivX, Rovi, Mediabolic, Boxee, and many other consumer technology companies. This blog represents his personal opinion and outlook on things.

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