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Scoring my 2009 Tech Predictions

Posted on January 3, 2010 by Jeremy Toeman

I hit about 50% on my 2008 predictions, time to size up my prognosticatory (not a word) skills again. And here’s the original post (though I’ve included all the predictive content again below).

Home Gadgets/Tech

  • Microsoft opens the Xbox 360 platform even further, enables an “app store for the home” that spans well beyond games. WRONG – while there are many new features and some openness, it’s not even close to my prediction.
  • Blu-ray sputters along, but not enough conclusive evidence (in other words, revenue) happens to either shut down the format altogether, nor to get consumers to adopt it. RIGHT – stats on Blu-ray for 2009 were unimpressive.  It’ll be physical media versus the newspaper industry to see who kicks the bucket first.
  • As the FCC-mandated digital TV transition approaches, the hype machine reaches full effect and very convincing pieces try to show the plight of the very few.  After it’s all over, virtually nobody complains loudly. RIGHT – oh yeah, there was a transition last year, wasn’t there…
  • One or both of Home Automation and/or Interactive TV returns to prominence in techie chatter, but neither make any additional inroads into actual homes. WRONG – the hype machine stays in neutral
  • Pasting from 2008 predictions: Google launches “Android for Set-Top Boxes” but gains little traction in the foreseeable future. WRONG – Droid came instead…  but I’m putting this back on the list (to-come) for ’10.

Computers

  • Netbook sales grow well, but not astoundingly so.  The majority of users ignore them due to a lack of actual value present in the device (especially those of us with big grubby fingers). UNKNOWN – I left this one too vague and could go either way on it.
  • One PC maker emerges from the trenches with a really well-designed laptop with great Vista drivers that actually can stand up against a Macbook enough to make people take notice. WRONG – MacBook sales just continued to climb relative to PC Laptops instead
  • A Linux-based computer powered with a really great GUI and OpenOffice comes to market from an established brand. WRONG – although Android netbooks are supposedly coming next year, but that’s definitely not a 2009 thing.
  • USB 3.0 launches, causing massive annoyance and confusion to consumers.  I still can’t believe they didn’t give it a different name than USB.  Terrible decision. WRONG – the format launched, but nobody really cared.

Mobile Gadgets/Tech

  • More lousy wannabe touchscreen phones ship, none compete 1:1 with the iPhone. RIGHT – so very very right.
  • A really good GPS+phone combo device comes to market. WRONG – I shouldn’t have said “really good”
  • The BlackBerry Storm is rapidly replaced with some better device from RIM. RIGHT – but then again they did name it Storm again…
  • Mobile commerce replaces location-based services as the hot mobile trend. MIXED – they’re both pretty hot, but FourSquare really did charm the pants off the tech bloggers.
  • US cellular companies wage a price war, making several features (ahem, texting?) cheaper, along with better priced packages across the board. WRONG – and oligopoly enjoys another year.
  • No truly impressive Android phones ship from anyone. WRONG – the Droid and Droid Eris are both impressive (though still no iPhones – and I *have* an Eris)

Events/News

  • CES 2009 is notably smaller than 2008, yet the important stuff that goes on at the show is business as usual.  It’s all the fringe people who are absent, and the same who complain about the lack of cool new stuff at CES.  Which won’t be a surprise due to the rarity of cool new stuff actually shown at CES! RIGHT – and ditto again in 2010
  • Macworld is just the first of many shows to also announce downsizing, including Streaming Media, Web 2.0 Expo, etc.  2009 will be a bad year for the tech conference industry. RIGHT – Macworld? Streaming Media West was a ghost town. Web what.point.oh?
  • Apple introduces only evolutionary products, nothing astounding or revolutionary. Let’s face it, sooner or later the well runs dry, and this is the time for the company to expand its market.  Yes, we’ll get a new phone, laptop, and ipod, but I doubt we see anything as profound as in the past 2 years. RIGHT – although I do very much like my 27″ iMac, it’s not revolutionary.  Maybe in 2010, we’ll see.
  • A largish black monolith with dimensions 1 by 4 by 9 is discovered. RIGHT – but I can’t tell you about it.

Web/Online

  • Facebook reaches a user base of 200 hundred million users.  It’s growth ratethen  slows and the alarm bells sound loudly throughout the media, regardless of actual success metrics. MIXED – bit off more than I should’ve with that one.
  • Twitter finally announces its business model, which underwhelms everyone.  Not that it won’t be a good model, just that it will have been (wow is that passive voice or what?) built up with far more hype than can possibly be delivered. MIXED – they didn’t really announce anything specific, but are making revenue, and the hype train is unquestionably fully loaded.
  • Many “web 2.0″ companies face major shrinkage as the funds simply don’t come back to them again.  Companies with huge traffic bases or, more importantly, solid revenue models will be fine, but the rest start fading away (and they take their weird names with them) RIGHT – look around, the air’s a lot thinner these days
  • Several “prominent” blogs/bloggers retire due to a lack of revenue, exhaustion, lack of interesting new content to write about, etc. WRONG – was really expecting this to happen, but I didn’t see much of it.
  • Web 3.0 does not arrive. RIGHT – duh.

Total count:

  • RIGHT: 10 (9 without the monolith)
  • WRONG: 10
  • OTHER: 4

Not too shabby, not too overwhelming.  I’m still writing the 2010 edition, so hopefully nothing monumental will happen before I can publish it!

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Posted in General | Tags: 2009, 2010, android, Blu-ray, ces, droid, facebook, gps, iphone, monilith, netbook, predictions, twitter, usb 3.0, Xbox 360 | 13 Comments |

About

Jeremy Toeman is a seasoned Product leader with over 20 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Prior ventures and projects include CNET, Viggle/Dijit/Nextguide, Sling Media, VUDU, Clicker, DivX, Rovi, Mediabolic, Boxee, and many other consumer technology companies. This blog represents his personal opinion and outlook on things.

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