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Category Archives: Gadgets

Bug Labs turns 3 years old

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There’s a lot of startups out there.  Tons of em.  Widget companies. Cloud companies. Gadget companies. Streaming companies.  In fact it’s almost hard to imagine more new companies, yet the river never stops, it just ebbs from time to time.  With all those startups however, it’s rare to find the company that is not only highly innovative but also sparks creativity and innovation in others.  Bug Labs is one of those companies, and I’m proud to be involved with them.

Peter, the company’s CEO, put together two blog posts regarding the company’s anniversary.  Part one is a bit of a look back, analyzing the “hits and misses” the company’s made. Part two is a look forward, sharing the vision and plans for the future.  Give em both a read.

I’ve always viewed the BUG as two different products.  The first is a fun kit for programmers.  By and large, programmers today have one environment to work in, it involves a keyboard, mouse, and display (even mobile apps are only a minor variation on this theme).  These days I personally don’t really hack much outside of some occasional PHP scripts. But if I had stuck with the ol’ C++ and Java, I think I’d be fascinated by a programming environment that enabled me to use the same functions, routines, and libraries and be able to interact with sensors, GPS, motion detectors, and other fun stuff.

The second BUG is a prototyping/deployment tool for … well, anyone who makes devices.  Whether it’s in the healthcare, automotive, industrial, or any other industry that spends huge capital to build a small number of electronic products for very narrow/specific purposes.  It seems pretty obvious to me that companies large and small would be better off investing in the relatively low learning curve for a product like BUG as compared to the typically not-reusable time and money investment into custom, proprietary systems.

So far, the company has engaged with both types of customers and learned a lot from it.  There’s a long story ahead still for them, and I’m looking forward to seeing the next chapter.

Why did Apple colossally screw up the iPod Shuffle?

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On a scale of 1 to 10, the new iPod shuffle is just stupid.  (You could probably tell from the title what I want to rate it.)

Good lord.  Where to begin.  Let’s start with a disclaimer.  I haven’t touched or seen the new shuffle in person.  Deride me all you want, I don’t care.  Apple has made several colossal, incredible mistakes with this device.

Anyone who’s read this blog before (only a rare few have come back more than once) knows that I care a great deal about Apple, and that I adore the aluminum shuffle.  That review was one of my very first, and it took place almost exactly 2 years ago.  I like that shuffle so much that I even got a second one and had it waterproofed.  But this new one… sigh.

Let’s see.  No buttons. Brilliant, let’s use an earphone-based switch.  Except, wait a second, what if I want to use a different set of earphones?  I can tell you for a certainty that some people (Sol) don’t like Apple’s earbuds – they just don’t fit.  So now I’m locked into Apple’s proprietary earphones whether I like it or not.  I will be unable to skip songs, pause and play, or change the volume without them.  Epic Fail.  And the controls are not very straightforward – Adrian Covert over at Gizmodo compares it to Morse Code.  Haha.

Form factor.  The new one is smaller.  Small as a house key.  Whoopee.  I use my square shuffle when I run, and I clip it to the waistband on my shorts.  It fits easily and doesn’t pinch or push against my skin.  The new one is long and skinny instead of square.  Maybe it occupies less cubic space overall, but it’s still longer than the square version, which means that it sticks further down the leg and is significantly more likely to pinch and press against the top of the leg while running.  Wahhhh!  I know, I’m a crybaby.  Don’t care.  I don’t see how making it rectangular and slightly smaller is an improvement.  Doubling the flash memory while shrinking the device (and preserving battery function) is a technological feat, I will grant them that.

The point is, they’re messing up an excellent product.  Even sight unseen, Apple just took a 7.5 and made it a 3.  The earphone restriction is egregious.  Moronic. Idiotic. It’s dumb.  The judgement on the form factor is my opinion.  Others may disagree, and that’s cool.  They can write their own blog.  But imho, there is no excuse for this stupidity.

Apple is a money-hungry American corporation that wants to insert themselves into our lives and control all our devices and hence have control over our actions and more importantly our buying habits.  For this I applaud them.  Seriously, I’m an American and a capitalist.  I love Apple, even if I find some of their practices annoying (DRM anyone?)  But when they start making bad (or worse yet, stupid) product decisions, that shakes my faith and my confidence in the world of consumer electronics.

As noted above, if I were force to rate this product (albeit without playing with it in person) on a scale from 1 to 10, it would get a 3.  If it weren’t being compared to such a superior previous version, it might score better.  But the earphone thing is pretty stupid.  Gahhh.

This reiew is also published at 1TO10REVIEWS.

eStarling is Startlingly Cool

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eStarling makes several WiFi connected digital photo frames, and I’ve been playing with their Impact V for a bit.  I’m impressed.

From the moment you open the box, eStarling does a pretty good job holding your hand and making use of the frame pretty simple.  You have all the usual options for displaying pictures that past digital frames have lead us to expect, including memory card slots that accommodate a couple different card types (SD, MS, MMC.)  But what’s way more interesting to me is the wireless and social mechanisms for displaying pictures.

When you pull the device out of the box, a greeting card immediately invites you to plug in the frame and connect it to your wifi connection (beware: this frame is much cooler if you have a wifi network.)  Once you’re connected, the frame prompts you to visit their website and activate your account.  Once you do you will get an email address dedicated to your frame, and you (or your friends and family) can email pictures to your frame.  You can also log into your account on their website to upload pictures from your computer to your eStarling account – these will then appear on your frame (it took my pictures about 15 minutes to show up.)  One of the neatest features is the social component – you can link your frame to a variety of social websites and services, including Facebook, Flickr, Phtobucket, Picassa, Twitter (not sure about this one), YouTube and more.   In addition to these services, you can also subscribe to RSS feeds – popular ones like National Geographic or even a user-designated feed.  You can also post small videos to play on your frame if you so choose.

I did have some issues with some of the social services.  For instance, I linked my Flickr account to my eStarling frame.  It was a pretty simple, one-click connection which presumably links up eStarling’s service with Flickrs API.  Two issues presented themselves though:

1. After clicking through the Flickr to link up the accounts, instead of a “Success, awesome job, well done!” screen, I was presented with a page full of gibberish.  There was no message to tell me whether I had successfully linked the account.  I didn’t know for sure until photos started appearing on the frame.

2. When those photos did appear, they weren’t mine.  They were photos of friends mine, people to whom I am linked on Flickr.  But none of my own photos made it into the frame.  Now, I like my friends and all, but I don’t need their photos on my frame.  Whether it’s going to sit in my home, or in my parent’s home, I want my own pictures on my frame.

Ultimately I was forced to use the “custom RSS” feature and take my Flickr account’s own RSS feed and manually link that with my frame.  Even after doing that, only my most recent set (about 20 pictures or so) showed up on the frame.  I don’t really know how to pull specific sets or additional photos from Flickr into the frame.

The frame has an eight inch display (800×600 pixels) and the clarity is pretty darn sharp. (Any blurring in the images in this post is due to the photographer, not the frame.)  It’s a touch screen interface, and there are light-up touch screen buttons along the right side.  You must use the touch screen in order to connect to the wireless network, but almost everything else can be accomplished through eStarling’s web portal.   The touch buttons let you skip through photos, or jump back to menus to select specifc photos, or access settings for the frame.  But I found the touch buttons a little finicky to use – fortunately the included remote also allows you to control action on the frame.

Lastly, there’s packaging.  In the unboxing I discovered very little wasteful or non-recyclable material.  There was one small piece of closed-cell foam for padding, and a foam sleeve for the frame.  Everything else was cardboard, including the majority of the boxe’s padding.  5 gold stars for being conscious of the environment.

Overall I was impressed with the frame.  The picture clarity, the simple setup, and the social components were all fantastic.  I love that it’s wifi, and I dig the fact that I can update the photos remotely, up to and including if the frame is in another state (or country.)  However, I do think the web interface and tools need a little refinement.  They are feature-rich but lacking in the fine points of usability.  Some improvements could include better feedback to user actions (letting you know if you succeeded in linking an account), and better fine-tuning of services (to include / exclude friends’ photos, etc.)  They don’t need more options, they just need to refine and improve the ones they’ve got.

eStarling Wireless Digital Photo Frame on 12seconds.tv

Daniel Lim at Slashgear also wrote a nice review of this frame.  If I were forced to give this frame a numeric rating, something which I am loathe to do, I would give it an 8 out of 10. They did a good job.  I just hope they keep improving the little sucker, especially the web interface and options.

This post is also available on 1TO10REVIEWS.

15 Tips to Surviving CES 2009

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JT at the LVCCI guess it’s time to call it a recurring theme, but with only 3 days left to go, it’s time for my annual “how to survive CES” post.  As per my disclaimer last year, I am copy-and-pasting anything that is still relevant (and with so little time I don’t think I have a lot of the funny in me right now).

  1. Wear comfortable shoes. It was #1 last year and is again. Even if you are the guy wearing the $6500 suit (come on!), put on your Adidas or Reeboks or whatever to go with it. Few will notice, and if anyone questions, saying “yeah, I decided it’s smarter to be comfortable than look pretty at CES” probably trumps any kind of rebuttal. It’s a BIG show and you’ll end up walking a few miles every day. Freebie bonus tip: while walking the show floor, try to walk on the booths as they tend to have better padding than the walkways between booths.
  2. Leave your remote control where it belongs – at home. There is absolutely zero upside to pranking booths. Don’t do it.
  3. Bring Purel and some chapstick. Wash before eating, because CES 2009 is also International Germfest 2009. Also, Vegas is in the middle of a desert, so having chapstick (and some moisturizer) will help.
  4. Go counter the traffic flow. I’m not the only one with this theory – the Sands Expo is opening at 8am on Thursday, while the Convention Center only opens at 10am.  Skip the huge taxi lines and head over to the Sands on Thursday, then save the LVCC for the rest of the show.The worst thing that can happen is you won’t get your hands on some crappy t-shirt you’ll never wear. Which brings me to
  5. Skip the swag. Do you really want a Panasonic pen, or a Sony plastic bag, or a brochure from TiVo? Really? My wife has actually forbidden me from bringing home anything, period. Also, for those of you into conservation (which should be, you know, everyone), no better way to send a message than to leave LG with an extra truckfull of mints.
  6. Don’t harass booth workers. They all have jobs to do (booth babes included), and just because they are there doesn’t mean they are the right person for you to give your 30 minute lecture as to why you are unhappy with your DVD player. It’s also not fair to beat up on some marketing guy who doesn’t have a uber-techie-detail question (although if they don’t help find you the right person, well, then they’ve asked for it). Also, if you see 12 people from CNN trying to set up a video shoot, you should probably realize you’ve become a lower priority, try to grab a business card and head out rather than wait for that awkward moment…
  7. Don’t hide your badge. First, it’s just a nuisance. Second, people like me train all our booth staffers to ask people like you who you are. Third, good booth staffers will treat you the same as anyone else, although they might just filter you to the right person. If you are an important member of the press or a senior guy at a huge company, well odds are you shouldn’t be talking to the 23 year old QA person who was roped into coming to CES to help with some booth shifts. Flip side comment here: if you are working the booth and someone comes up that is a competitor, don’t be rude or glib. Treat them the same as any random booth visitor. It’s just stupid to tell them they can’t see something or take pictures, when any random schmo can do exactly that.
  8. Hydrate yourself and your hotel room: If you carry only one thing (and you should – more later), it should be a bottle of water.  Also, since your hotel room will be quite dry, leave the bathtub 1/4 full of water overnight, you’ll feel better in the morning.
  9. Plan ahead. If you have not registered for the show, you aren’t getting in (this happened to a commentor here back in 2007). If you forget your badge, you are paying a fee to get it back. Pick up your badge at one of the non-primary locations (Sands, several hotels, Hilton, etc). Traveling between any two destinations could easily take an hour, even as early as 8am. Despite “CES is sounding light” stories, I’d rather be pleasantly surprised and adjust accordingly than be late for anything.
  10. Need Connections? Figure it out ahead of time. Every year it gets better, but every year it’s still bad. Internet connectivity is unreliable anywhere in the convention center. Even the press room’s Internet service went down last year. If you MUST be online for a call/meeting/briefing/WoW session, have a place in mind to do it.
  11. Use SMS to coordinate. Texting is the easiest and most reliable means of communicating across the extremely loud and busy show. Forget any “advanced” types of technology and go with something that works.
  12. Bring business cards. I would say roughly 97% of the people that I’ve met at CES over the years who don’t have cards regret not having them. Maybe it seems cool now not to carry them. Maybe you think they are so 1990s. The truth is, there’s almost no reason not to carry cards, and even looking at it from a potential loss vs potential gain perspective says: carry the darn things! And Moo cards don’t count, people.  Updated for 2009:  Still true.
  13. Pack lightly. My recommendation is to walk the floor with either nothing or a near-empty backpack. Forget shoulder straps, you’ll be aching by the end of the day. Bring nothing you do not need during the day. Also, try to dump your bag prior to dinner, so you can spend the night on the town without having to remember anything later. What happens in Vegas…
  14. Check the live coverage. Engadget puts up a post every 3.8 seconds during CES (this is not a fact, I am just guessing). Make sure you tap into theirs (or Gizmodos or your own favorite gadget blog) during the course of the show. They might find something you hadn’t heard of before, and you might miss it otherwise.
  15. Lower your expectations. If memory serves, the last time a company introduced something that was genuinely new and interesting at CES was Moxi, about 6 years ago (which was about the last time they were really interesting, unfortunately). The show is rarely the place where a company will launch newly innovative products, although it is a great place to see the ones that were announced in the past. Expect bigger/flashier screens, cameras, etc, but don’t expect something new and amazing.
    Expect some cool stuff. I’m going to go out on a limb and say this year will be a cooler one than expected at CES.  First, the way mainstream media is positioning it sounds like there’s only 4 companies left demoing and about 17 attendees at the show.  Sure, the count is down from last year, but so what?  The truth is we’ve seen more, and pardon the phrase, “riffraff” come to CES than ever before.  This is an industry show, not just some random tech meetup or Web conference, and major manufacturers and retailers are here for business.  I’ve received tons of interesting pitches so far, and I think we may be pleasantly surprised with CES 2009.

Lastly, for a moment of brash self-promotion… I’m working with five cool companies at CES 2009 (several of these have new stuff coming just in time for the show!), and would love for y’all to get some time to see them at the show.  They are: Boxee, Bug Labs, DeviceVM/Splashtop, TuneUp Media, and a new startup who’s actually launching a new gadget at the show. Yup, it’s going to be a very exciting CES!

And it’s not an HD Video Scuba Mask (yes, that’s a genuine product being pitched at the show)!

CES 2009 Countdown: Getting Scobleized and Some Booth Tips

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I’m roughly shoulder-deep in CES prep now, with 5 cool clients at the show (Boxee, Bug Labs, DeviceVM/Splashtop, TuneUp Media, and a new startup launching a gadget at the show), plus ShowStoppers, and also figuring out the booths I’ll go visit.  It’s a lot of work, and I’ve been at it for quite a few years now.  My friend Robert Scoble came up to San Francisco this past week, and we had a chance to sit down and chat about CES planning and strategy.

Robert refers to me as “The Three-Time CES Champion” (blush) as I’ve been fortunate enough to participate in three different products worthy of Best of CES distinction.  All three times were utterly exhilirating, all for different reasons.  At the end of the day, I completely enjoy the entire process of demoing products at CES, and can’t wait for CES 2009!

By the way, for those of you who manage or staff booths at the show, I put some suggestions up on the Stage Two blog.  Read the full post for details, but here’s the cheat sheet:

  • Ignore the anti-hype.
  • Wear comfy shoes.
  • Bring supplies.
  • Know your audience.
  • Funnel your traffic.
  • Emphasize the team spirit.
  • Don’t mistreat competition.
  • Ignore nobody.
  • Expect to be on the record.
  • Adapt your script.
  • Engage in discussions.
  • Give no schwag.
  • Be neighborly.
  • Take and give business cards.
  • Be on time.

David's Jawbone II Bluetooth review

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I’ve been thinking about a bluetooth headset for a long time.  Since I got my iPhone, I’ve almost exclusively used the included iPod headphones / speakerphone to talk with other people.  But it tangles often and it’s starting to get worn out – the rubber on the earpieces has rubbed off completely.  🙁  That combined with the California headset law (and the joy of playing with new toys) convinced me to try to go blue.  Eric Benderoff’s review of several top bluetooth headsets gave me a little background, and the pure sex appeal of the Jawbone II gave me a starting place.

There are a lot of different possible categories from which to assess a gadget like this: form factor, simplicity of use, pairing ability, sound quality, battery life, durability, cost…  I don’t often write really analytical reviews which numerically asses and assign rankings to devices, but this time I plan to for the sake time and conveneience.  Elsewise this review will ramble, extensively.  Long.

I will rank each of the above categories with a numeric ranking between 1 and 10 (naturally) and then average out the scores.  By doing this I am essentially saying 1.) that each of the chosen categories have equal weighting, and 2.) that other possible categories (say, color) do not factor into my assessment.  Those are both true things, so take my review with the appropriate grains of sodium hydrochloride.

Form Factor: 10 (this is a sexy looking gadget, slim, black, ribbed and fancy)

Simplicity of Use: 7 (as bluetooths go, it’s pretty easy to start, pair, adjust and figure out what’s happening)

Pairing Ability: 7 (turn it on, and turn on bluetooth on your phone – they just seem to find each other)

Sound Quality: 6 (I can hear people OK.  When I need to turn the volume up high, it seems to get a little fuzzy.  People can hear me OK.  Not great, but OK.  This might be due to poor pairing, or simply the nature of the device. )

Battery Life: 6 (battery life seems to be about what you’d expect, or just a hair better.  I seem to get about 2-3 hours of active talk time.  If it sits idle on a full charge for a couple days, I can still use it.  If it sits idle after a full charge for 5 or 6 days, not so good. )

Durability: 4 (the device body seems to be fairly compact and well made, I expect it will last as well as anything else out there.  The ear pieces are another issue.  As you’ll see in the pictures below, one of my stems broke.  Jawbone is kind enough to package multiple stems [for differently sized and shaped heads / ears] so I had a backup, even though it’s a suboptimal size.  I did NOT mishandle nor manhandle the ear piece – just rotated it as it’s designed to be rotated, and the little sucker just snapped.  Boy was I irritated. )

Cost: 4 (this is a pricey little sucker.  I’ve seen it at the T-Mobile store for as little as $99, and at a Verizon store for $129.  If you shop around you’ll find it for somewhere over $100.

If we assume that each of the above categories carrie an equal weighting, then the score on the Jawbone II bluetooth headset comes out to 6.29 (10+7+7+6+6+4+4=6.2857147)

I like this device’s style and simplicity.  It’s elegant, pretty, fairly easy to use, and the it sounds good.  Not “oh my god holy crap” amazing, but it sounds good.  The cost of the unit, and the fact that the stem broke in the manner it did are both very offputting for me though, and they are the biggest limiting factors in my estimation.  That particular pair of issues (high cost with questionable durability) is expecially disagreeable.  I’ll be interested to see if/how the company responds to my customer service request.  If they do, I will update this post.

Forced to give a numeric rating between 1 and 10, this device averaged out to a 6.29.

This review is also available at 1TO10REVIEWS.

Video Recording on my iPhone… or very nearly (thank you 12seconds)

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Disclaimer: We know, love and work with the people from 12seconds.  Impartiality is severely dented, if not discarded outright.

Today 12seconds.tv did a few cool things:

  1. They’ve re-designed their website – cool new look and feel, with a strong focus on video consumption
  2. They’ve concluded their invite-only Alpha phase and opened up in a public Beta where anyone can register and use the site
  3. They’ve had their iPhone application approved and launched in the iTunes App Store (for $0.99)

I’m happy for their progress from Alpha to Beta, and I think the re-design looks great.  But I’m most excited about the iPhone app.  You all know (both of you) 😉 that I’m an iPhone user, and one of my few frustrations with the device has always been the lack of a video recorder.  Apple steadfastly refuses to release one, and there’s no third-party video recording application available (unless you choose to jailbreak your phone). This annoys me.

12seconds did not manage to sneak a video recorder through Apple’s QA team.  But they did create about the best possible workaround.  App users will take 3 photos (or choose 3 from their picture library), record twelve seconds of audio, and then post their creation to their 12seconds account (unregistered folks can create an account on the fly, in their phone.)  Somewhere in the cloud, the pics and audio are combined and then spit out as a twelve second video slideshow.  Users can email a link to their video directly from their phone  Each video has it’s own unique URL on 12seconds.tv, and can be emailed, embedded (as HTML) or downloaded onto your hard drive.  Here’s a demo video on how to use the app.

iphone app for 12seconds.tv from Sol Lipman on Vimeo.

One thing I really like about this app is the story telling aspect.  The series of pictures with audio narration really give you that James Earl Jones feeling of comfort.  Also, if you flub the audio and need to re-record, you can do so as many times as you like.  With traditional video, if you blow it, it’s blown.  The moment has passed. Here’s one video I recorded with a trial version of the app.

Cold Cuts – Chinese Food Style on 12seconds.tv

The app is a first draft.  It works, and it’s intuitive, but there are some features I’d like to see added, including wanting better flexibility in choosing photos and saving drafts.  But on the whole I think the app is very usable.  There’s just room to improve.

Kudos to the 12seconds team on a great launch and a cool app.  This is the best solution to the video-recording conundrum that Apple’s created that I’ve seen yet.

Related Posts:

MG Siegler at VentureBeat

Greg Kumparak at MobileCrunch

Rodney Rumford at FaceReviews

This post is also published on 1TO10REVIEWS.

Freestyle Audio SoundWave Review: Sink or Swim?

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Note: this is a guest-written review from Gitamba Saila-Ngita, I felt I didn’t spend enough time using MP3 players myself (not to mention any athletic activities whatsoever) to do an adequate review of the product.

These days the iPod™ is ubiquitous, even to the extent that the term “iPod” has become synonymous with MP3 Player but, it might not be the only game in town! There are other options–especially when you want to take your music to… the extreme!

I recently had the opportunity to check out Freestyle Audio’s SoundWave. Their slogan, “Take Your Music There”, which is coupled with lifestyle images of the outdoors, and instantly got me wondering whether this little 2″x3″ device could withstand the wear and tear of mother nature. The SoundWave comes with everything you need to get started right out of the box; such as waterproof headphones, a replacement belt clip, USB™ transfer cable, arm band, and my personal favorite, 50 free music downloads from the eMusic service (Apple please take note).

The device also comes with a slew of pre-installed tunes which allows you to take it for a spin as soon as you’re ready. It can hold 2GB of music via internal storage (no SD slots to expand it), and packs a substantial 18 hour playback time.

Getting started was fairly quick and rather painless.  After I set up my eMusic account, I uploaded some music onto the device before taking it out for a swim. One major difference between SoundWave and the iPod is that the SoundWave has no official software interface to your computer. This may not be a “make or break” deal for all MP3 Player users, but whether it be iTunes or Windows Media Player, it is definitely a convenience to have something that plays well with not only your music but your gadgets too.

Now before I go further, I’m always rather skeptical of any waterproofed electronic, ESPECIALLY something like an MP3 player.  Usually the “waterproofing” is inadequate, or you sacrifice size to put your device into something as massive as an Otterbox. In some cases you could be like our friend David Spieser who had his iPod™ Shuffle “Waterproofed” for a pretty penny.

Once in the water, things got kind of dicey. The SoundWave features six buttons, each with multiple functions that are displayed on simple and very tiny digital screen. I found the buttons very difficult to press. This may be partly due to the waterproofing, but it definitely made skipping through songs mid-swim a challenge. There is also a 5 second fade out when you skip, so trying to get to that next song to pump up your work out gets really annoying very quickly. I recommend setting up a play list, or enabling the shuffle function to make your work out as fluid as possible (On a side note, for some reason even with correct IDV3 tag encoding all my songs, no matter where I put them, displayed as gibberish – I am still trying to figure out why that happened). I swam for about an hour and also submerged the device up to its maximum depth of 10 feet.

To my surprise, the device showed absolutely no signs of taking on water. The waterproof earphones held up great too, although I wish they were slightly more comfortable (it uses a standard headphone jack so I imagine you could find something waterproof that suits you). The sound quality both under water and above is not bad. The little guy also supports the WOW audio codec and multiple types of EQ to help tailor the experience to your liking.

All around, the Free Style Audio’s SoundWave can take the beating you dish out while getting your sweat(or swim!) on. I recommend this to people who’ve been looking to bring a tough and rugged portable music player with them on active outings, where you won’t need to worry if it can take on a variety of physical and active elements.

Social Media meets Consumer Electronics at CES2009

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I try to keep the “plug Jeremy” posts to a minimum, but it’s my blog, and I can do what I want, right?

I’ve been invited to participate in Jeff Pulver’s exciting new event at CES 2009, called “Social Media Jungle.”  During the daylong session, a variety of very accomplished speakers will present on a variety of topics pertaining to social media and trends for 2009. In my case I’ll try to “bridge the gap” to address the CE industry.

Jeff’s description of the event:

“The Social Media Jungle at the 2009 International CES brings to light how the advent of social media is changing the way we work and live. Sessions include state-of-the-industry updates and a candid look at how social media disrupts the workplace by empowering companies to lower burn rates. Plus, learn how companies can motivate consumers through social media to drive product sales without increasing costs.”

Here’s the agenda:

8:30 – 9:00: Real-Time Social Networking
9:00 – 9:20: Welcome to the Jungle, Jeff Pulver
9:20 – 9:40: Navigating the Social Media Seas, Chris Brogan
9:40 – 10:00 – Industry Perspective & Update
10:00 – 10:20 – Industry Perspective & Update
10:20 – 10:40 – What to Look for in Social Media Platforms in 2009, Robert Scoble
10:40 – 11:00 – Return on Social Media Investment, Ben Grossman
11:00 – 11:20 – [ break ]
11:20 – 11:40 – Learn, Baby, Learn: Turn Your Social Media Addiction Into An Asset!, Jeffrey Sass
11:40 – 12:00 – Social Media Principles, Chris Heuer
12:00 – 12:20 – Naked PR: What Marketers Need to Know in the Age of Social Media, Susan Etlinger
12:30 – 2:00 [Lunch Break]
2:00 – 2:30 – How Reporters Have to Think of Themselves as an Entrepreneur and a Publisher Using their Company as a Platform, Daniel Honigman
2:30 – 2:50 – New Media Strategy in Challenging Times: Conquering the 3 Screen World: Dean Landsman and Howard Greenstein
2:50 – 3:10 – How Small Business can use Inbound Marketing/Social Media to Help Increase Their Business, Justin Levy
3:10 – 3:30 – The Convergence of CE and Social Media, Jeremy Toeman
3:30 – 3:50 – Managing Your Reputation While Being Genuine and Authentic Online, Dave Taylor
3:50 – 4:10 – How to Botch an Agency Briefing (No Matter How Cool You Think Your Product Is), David Berkowitz
4:10 – 4:20 [break]
4:20 – 4:40 – How Trust Drives Transactions During a Down Economy, Eric Weaver
4:40 – 5:00 – Leveraging Social Media for the Social Good, Rebecca Bollwitt
5:00 – 5:20 – How New Media is Changing the World, Brian Reich
5:20 – 5:40 – Transforming Unemployed BabyBoomers via Social Media, Carlos Hernandez
5:40 – 5:45 – Wrap up

I’ll be talking about how “social media” is infiltrating consumer electronics devices.  There are already a handful of products on the market or coming to the market with built-in social services.  The future of devices is clearly all around connectivity, and the interesting phase will be understanding how we get from today (mostly disconnected islands of functionality) to tomorrow (intelligent data sharing between devices and Internet services).

Registration costs: US$ 295 / 395 (Social Media Jungle page on the CES website and Facebook page).

A Waterproof iPod Shuffle in Review

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A while back, when I first saw Steve Jobs announce the new version of the iPod shuffle, with integrated clip and super-small form factor, I was excited.  I exercise a lot, mostly running, biking and swimming.  Music (or “books on tape”) makes the whole experience a lot more tolerable, and the iPod shuffle with its light weight and built-in clip is a perfect companion.

For running and biking, the shuffle is brilliant, and I use it every day.  Every day.  However, I’ve been swimming a lot more lately, and most electronics don’t do well in water, chlorinated or otherwise.  And I’ll tell you something else.  Swimming laps is boring.  Really boring.  I find it slow, tedious, dull, and insipid.  I like the feeling of endorphin release, and the positive benefits of the exercise, but man swimming laps is uninspiring.

Enter Swimman:

Swimman.com is a service that will waterproof the iPod shuffle.  You can buy the iPod through them, or purchase it directly and send it to them.  The waterproofing treatment takes about one week, and then you’re ready to go.  They also sell waterproof headphones (which I bought) to use while swimming.

Here are the basics:

  • They waterproof the shuffle
  • The On/Off slider and the Shuffle/Continuous play slider are both locked in place
  • The buttons become much stiffer

Otherwise it works the same as before.  If you want to shuffle your music you can set your playlist in iTunes to shuffle.  Once you get your device, you’ll want to clip your headphones and the shuffle to the headband, strap the excess cord under the headband, and then you’re ready to swim.

Swimman offers a number of packages to choose from, including just the shuffle itself, the headphones and the shuffle as a combo package, etc.  I went with package E, along with a pair of swimman headphones.  The waterproofing treatment is $100 plus $15 for shipping and handling.  The headphones are another $100.  And the 2GB shuffle is about $70.  So all told I’m down almost $300 for the luxury of waterproof tunes while lap swimming.

I’ve now used the waterproofed shuffle a total of 8 times.  I am stoked.  I switch back and forth between music and books on tape (nothing gets you pumped up like Joe Mantegna reading the Godfather.)  But I find that I can now swim longer and with less impatience.  Here are some pics of the shuffle in situ – (it looks just like any other):

On the whole I think this is awesome.  It ain’t cheap, so if you’re short of cash you might need to look at cheaper options.  But all of those options are considerably bulkier, heavier, and/or less convenient than the Swimman waterproofing treatment for the shuffle.

If I were forced to give the Swimman waterproofing system a numeric rating between 1 and 10, I’d give it an 8.  It would probably be a 9 or 10 if the price wasn’t so dang high.

This post is also available on 1TO10REVIEWS.

Some other related posts:

Engadget

12 Reasons why CES 2009 will be Awesome/Lame

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IMG_2296 ces unveiledThe annual Consumer Electronics Show is coming up.  I’ll probably add some new tips to my annual CES Tips list, but ultimately there’s a lot of same-old, same-old going on.  Which, to people like me, is great.  To a lot of people, it’s awful.  I think the show could use some change (this year’s I-Stage event was definitely a step in the right direction), and I’ll post on that soon enough.  But for those of you debating attending, here are 6 reasons why CES is Awesome, and 6 reasons why CES is Lame.

The Awesome List

  1. The CrazyNation Pavillions.  Located every year in the Sands hotel, many countries purchase booths for local vendors to show up with their wares.  Invariably these booths have some of the IMG_2698 Chinese GPS OEM companyweirdest hybrid gadgets you’ll ever see, most of which will never, ever come to market, anywhere.  But it’s “Days of Thunder” bad, in other words you hate it til you get sucked into it, because after all, it’s pure entertainment.
  2. Vegas. Anything more than 3 days in Vegas is too long, but if 2/3 of your time is spent at a big gadget show, that only really leaves ~1 day there.  Which is perfect. And honestly, where else could they possibly put a show like this?
  3. Something New and Exciting. There’s always the chance for something new and fun at CES.  I know already of two gadgets that will debut there, both of which are interesting and worth checking out.  While the recent trends have shifted to independent launch events, I think this might be the perfect year to launch at CES.
  4. Peter arrives at the boothThe Innovations Zone. Much like the International Zones above, the Innovations Pods (also in the Sands hotel) are a way for startups to bring their gadgets to the world for the right price.  Keep in mind both Sling Media and Bug Labs first attended CES in the Innovations Pods (yup, I’m biased).  Don’t forget – this year there are two Innovation Pods areas in the Sands, so make sure you get to both!
  5. Really Really Big Stuff.  Huge.  Just because nobody will ever buy a One-Hundred-And-Six-Inch Plasma doesn’t mean we don’t want to see it!  Or $150,000 projectors.  Or big crazy gaming rigs.  It would be like going to a car show and not seeing Ferraris and Maybachs…
  6. Cheap Hotel Rooms.  While I don’t agree with my friend Dan that CES will be a “dud”, there are definitely more hotel rooms available than in prior years.  Which also means shorter taxi lines.  No matter what, for those of us who do go, it’s a win.

The Lame List

  1. It’s still in early January.  This is my 10th CES, of which only 3 did not have me there as a demonstrator (this year included).  Which means for 7 of the past 10 years, my December is generally spent planning and executing on CES.  This, in a word, sucks.
  2. Hooligans.  Consider the above comment.  Now pretend you work for a big firm that spends hundreds of thousands to millions of dollars on the show every year.  Now pretend you are doing demos for 8 hours a day with inadequate sleep.  Now pretend some young whippersnapper comes along and screws with your demo.  Funny (I guess) to anyone but the demoer, but just an unpleasant thing to do to someone.
  3. IMG_2775 alcohol tester mp3 playerNothing New and Exciting.  While I have hopes for Something New and Exciting, the reality is there won’t be more than a handful of standout new products at the show.  Which means literally thousands of gadgets you’ve seen before.
  4. Apple Doesn’t Want to Share With the Other Kids. Of all computer and consumer electronics companies, Apple unquestionably produces the most intrigue around new products.  Considering they make the #1 selling MP3 player and also the current king of the hill iPhone, they’d fit quite well at CES.  But they don’t come, and I think it’s a shame.  Granted they have little to actually gain (considering they make great products, have all the PR they need, and own their own retail channel), but it would be nice to see them participate in such an industry-defining event.
  5. The CES Flu.  It comes every year, it’s unpreventable, and unstoppable.
  6. It’s Too Damned Big.  When the show expanded to the South Hall, we all thought it was too big.  Expansion to the Sands helped CES as much as teams in Phoenix, Raleigh, and Tampa Bay helped hockey.

See y’all in Vegas!

2008 Holiday Gift Guide (part 1)

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Grinch or no grinch, tis the season to be shopping.  In some sectors, the next 30 days represent more sales than the entire rest of the year combined.  I’ve decided to put together the first of at least one posts on what stuff I’d recommend buying this year (although the best recommendation I could possibly make is donating gift money to charity instead of buying more stuff we don’t actually need). I’ll give a major disclaimer by saying some of the products here I have a personal affiliation with (which shouldn’t be too much of a surprise, as I tend to get involved with things I like).

Most Versatile Gift:  Flip MinoHD ($229 on Amazon).
With the massive surge in personal video creation and HDTV, having an inexpensive, reliable, easy-to-use personal HD recorder just makes sense.  The Flip is a great product, works exactly as advertised, and is probably new to most people you’d buy it for (here’s a hint: if the recipient sends you a lot of HD videos already, don’t buy this for them).  You can also customize it with your own picture/design!

Most Practical Gift: External USB hard drive (numerous options).
With every passing year your likelihood of losing data to a hard drive crash increases.  If you know anyone who is not doing regular backups, shell out $99 (or less) and fix that problem.  Backup ain’t exciting, but losing data is just dumb.

For a Music-Lover: TuneUp Media for iTunes ($19.95)
Anyone who spends hours making playlists or using their iPhone at the gym, on the bus, etc, has dealt with the issue of missing or incorrect song information.  TuneUp fixes it, pure and simple.  Note: I have a professional relationship with TuneUp.

Simple Sleek, Sexy Storage is a Smart Stocking Stuffer: SuperTalent Pico USB Flash Drives (more info here)
Yeah, it’s hard to make a flash drive “sexy” but this as close as they come (plus check out that awesome alliteration!).  Check it out in 12 seconds:


SuperTalent 8GB Pico USB Drive on 12seconds.tv

For Your Programmer Friend: Bug Labs’ BUGbundle ($629)
If you have someone in your life who spends their days (and probably nights) coding, introduce them to the BUG.  Think of it as a Heathkit on Steroids (maybe Congress should investigate that one?).  Note: I have a professional relationship with Bug Labs.

For anyone living in a disaster-prone region: Medis Powerpack ($33.95 – you may need to buy more tips)
This is a fuel cell system good for charging your cell phone.  My wife and I have one in our emergency kit, and it seems like something virtually everyone should have available in times of need.  Here’s a quick video intro to it:


Testing the Medis 24-7 Power Pack on 12seconds.tv

For those of us exhausted by acting as tech support for our parents: Macbooks or Mac Minis (good Black Friday item)
I’ve lost almost 2 hours of my life trying to get my dad on Skype with his webcam.  My mom still has issues with simple photo sharing.  I’m pretty sure that if I were to add up my billable rate against the time I’ve spent debugging stupid technology issues that are all related to driver issues, I could’ve bought them both Macs and still showed a profit on it.

For a Gamer: Astro Gaming A40 Headset ($199)
When I was a teenager, my mom bought me Reebok Pump shoes to help me get better at basketball.  Needless to say, it was a poor investment.  With more and more video gamers turning their hobbies into potential careers, there’s actually some equipment that could help make the difference.  These headphones are crazy good, and have a lot of extra features for those who taking their gaming seriously.

For an Internet Video Maniac: Boxee on AppleTV ($250)
boxee.tv is a “social” media center (imagine Windows Media Center meets Facebook, only with less throwing sheep).  AppleTV is an underperforming media center device that hooks up to your HDTV.  boxee.tv + AppleTV is pure joy, but requires a fairly complex hack.  Not anymore, these guys’ll do it for you, and just send you a preconfigured unit.  Note: I have a professional relationship with boxee.tv (and I can get you invites).

Weirdest Gadget I can find that someone might actually like: Orbitsound T3 (not sure if they ship to US directly)
The company calls it a Mobile Stereo Speaker, I think it’s the modern boombox (notebuying something someone already has.  Happy shopping, and don’t forget to check out the sales this Friday!