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Why did Apple colossally screw up the iPod Shuffle?

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On a scale of 1 to 10, the new iPod shuffle is just stupid.  (You could probably tell from the title what I want to rate it.)

Good lord.  Where to begin.  Let’s start with a disclaimer.  I haven’t touched or seen the new shuffle in person.  Deride me all you want, I don’t care.  Apple has made several colossal, incredible mistakes with this device.

Anyone who’s read this blog before (only a rare few have come back more than once) knows that I care a great deal about Apple, and that I adore the aluminum shuffle.  That review was one of my very first, and it took place almost exactly 2 years ago.  I like that shuffle so much that I even got a second one and had it waterproofed.  But this new one… sigh.

Let’s see.  No buttons. Brilliant, let’s use an earphone-based switch.  Except, wait a second, what if I want to use a different set of earphones?  I can tell you for a certainty that some people (Sol) don’t like Apple’s earbuds – they just don’t fit.  So now I’m locked into Apple’s proprietary earphones whether I like it or not.  I will be unable to skip songs, pause and play, or change the volume without them.  Epic Fail.  And the controls are not very straightforward – Adrian Covert over at Gizmodo compares it to Morse Code.  Haha.

Form factor.  The new one is smaller.  Small as a house key.  Whoopee.  I use my square shuffle when I run, and I clip it to the waistband on my shorts.  It fits easily and doesn’t pinch or push against my skin.  The new one is long and skinny instead of square.  Maybe it occupies less cubic space overall, but it’s still longer than the square version, which means that it sticks further down the leg and is significantly more likely to pinch and press against the top of the leg while running.  Wahhhh!  I know, I’m a crybaby.  Don’t care.  I don’t see how making it rectangular and slightly smaller is an improvement.  Doubling the flash memory while shrinking the device (and preserving battery function) is a technological feat, I will grant them that.

The point is, they’re messing up an excellent product.  Even sight unseen, Apple just took a 7.5 and made it a 3.  The earphone restriction is egregious.  Moronic. Idiotic. It’s dumb.  The judgement on the form factor is my opinion.  Others may disagree, and that’s cool.  They can write their own blog.  But imho, there is no excuse for this stupidity.

Apple is a money-hungry American corporation that wants to insert themselves into our lives and control all our devices and hence have control over our actions and more importantly our buying habits.  For this I applaud them.  Seriously, I’m an American and a capitalist.  I love Apple, even if I find some of their practices annoying (DRM anyone?)  But when they start making bad (or worse yet, stupid) product decisions, that shakes my faith and my confidence in the world of consumer electronics.

As noted above, if I were force to rate this product (albeit without playing with it in person) on a scale from 1 to 10, it would get a 3.  If it weren’t being compared to such a superior previous version, it might score better.  But the earphone thing is pretty stupid.  Gahhh.

This reiew is also published at 1TO10REVIEWS.

A Waterproof iPod Shuffle in Review

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A while back, when I first saw Steve Jobs announce the new version of the iPod shuffle, with integrated clip and super-small form factor, I was excited.  I exercise a lot, mostly running, biking and swimming.  Music (or “books on tape”) makes the whole experience a lot more tolerable, and the iPod shuffle with its light weight and built-in clip is a perfect companion.

For running and biking, the shuffle is brilliant, and I use it every day.  Every day.  However, I’ve been swimming a lot more lately, and most electronics don’t do well in water, chlorinated or otherwise.  And I’ll tell you something else.  Swimming laps is boring.  Really boring.  I find it slow, tedious, dull, and insipid.  I like the feeling of endorphin release, and the positive benefits of the exercise, but man swimming laps is uninspiring.

Enter Swimman:

Swimman.com is a service that will waterproof the iPod shuffle.  You can buy the iPod through them, or purchase it directly and send it to them.  The waterproofing treatment takes about one week, and then you’re ready to go.  They also sell waterproof headphones (which I bought) to use while swimming.

Here are the basics:

  • They waterproof the shuffle
  • The On/Off slider and the Shuffle/Continuous play slider are both locked in place
  • The buttons become much stiffer

Otherwise it works the same as before.  If you want to shuffle your music you can set your playlist in iTunes to shuffle.  Once you get your device, you’ll want to clip your headphones and the shuffle to the headband, strap the excess cord under the headband, and then you’re ready to swim.

Swimman offers a number of packages to choose from, including just the shuffle itself, the headphones and the shuffle as a combo package, etc.  I went with package E, along with a pair of swimman headphones.  The waterproofing treatment is $100 plus $15 for shipping and handling.  The headphones are another $100.  And the 2GB shuffle is about $70.  So all told I’m down almost $300 for the luxury of waterproof tunes while lap swimming.

I’ve now used the waterproofed shuffle a total of 8 times.  I am stoked.  I switch back and forth between music and books on tape (nothing gets you pumped up like Joe Mantegna reading the Godfather.)  But I find that I can now swim longer and with less impatience.  Here are some pics of the shuffle in situ – (it looks just like any other):

On the whole I think this is awesome.  It ain’t cheap, so if you’re short of cash you might need to look at cheaper options.  But all of those options are considerably bulkier, heavier, and/or less convenient than the Swimman waterproofing treatment for the shuffle.

If I were forced to give the Swimman waterproofing system a numeric rating between 1 and 10, I’d give it an 8.  It would probably be a 9 or 10 if the price wasn’t so dang high.

This post is also available on 1TO10REVIEWS.

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