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Is cord-cutting real?

Posted on December 7, 2010 by Ron Piovesan

We’ve all heard about the recent declines in cable subscriptions as of late and the digerati are breathlessly declaring this to be the ear of “cord-cutting”. The real test of the cord-cutting phenomena will be once (or if) the economy ever picks up. As stated:

Neil Smit, president of Comcast Cable, acknowledged in a recent call with investors that some customers had dropped cable for free signals. Company executives also said they expected business to rebound with the economy.

That may very well happen.

Thus far, despite all the brou-hah-hah, the relative number of cord-cutters has been small and it has mostly been low-margin customers, the type of customers cable companies don’t want anyway.

You could reasonably assign those customer losses to the crappy economy and anticipate customer increases once things get better. If that happens, then “cord-cutting” has been a fad. But if the downward trend in customer subs (or the upward trend in cord-cutting) continues when (or again… if) housing and/or employment picks up, then the cable industry is in trouble.

I’m a fan of the cord-cutting movement (as a cord-cutter myself), but I’m skeptical about how real this trend is in the mainstream.

There are a number of wild-cards out there besides just the economy. For example, high-profile channels like HBO start making their own moves could nudge cord-cutting from fad to trend:

(Time Warner Inc. Chief Executive Jeff) Bewkes has suggested recently that HBO could be sold directly to consumers on the Web.

HBO going online is a big WOW.

Also, the big question is of course sports, and how/if you’ll be able to access outside of a cable subscription.

The question ultimately comes down to money. Yes, Netflix may have almost 17 million subscribers, but under its current deal Starz, a key supplier of content  to Netflix, makes only 15 cents a subscriber, compared to the $2/subscriber it makes off of cable companies.

Until content owners and distributers start making that kind of coin, marquee content will remain elusive on cord-cut TVs, which may squash the cord-cutting revolution.

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Posted in Video/Music/Media, Web/Internet | Tags: comcast, cord-cutting, internet tv, Netflix | 2 Comments
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2 thoughts on “Is cord-cutting real?”

  1. Ed Kohler says:
    December 7, 2010 at 10:54 pm

    If it wasn’t for sports, TV would be in a lot more trouble than it is now. That’s the content that is most critical to watch live. Although finales of reality shows are probably a close second. Either way, I get along fine without cable TV or rabbit ears. It’s going to take me years to work through my Netflix queue alone.

    Reply
  2. Rah says:
    December 7, 2011 at 8:36 am

    I don’t see any reason to cut my cord unless; I’m not getting enough for my money. I don’t ever have to worry about that because I have DISH. DISH has been doing so well at giving their customers more for their money. As a customer and employee with DISH, I love everything that I have from DISH. They have the Blockbuster Movie Pass ($10.00 for existing customers) free for new customers. With the Blockbuster Movie Pass, you get to stream thousands of on demand titles, get movies in the mail and have 20 additional movie channels. DISH has the Sling adapter as well, that allows you to watch LIVE TV everywhere you go and view your DVR recordings from your phone or computer. DISH also has HD free for life, GOOGLE TV and so many amazing packages. I think it is well worth it. So if I were you I would cut off whatever I have and come to DISH because I would get way more for my money than any other company. It’s worth it to me. Check it out with DISH today!

    Reply

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Jeremy Toeman is a seasoned Product leader with over 20 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Prior ventures and projects include CNET, Viggle/Dijit/Nextguide, Sling Media, VUDU, Clicker, DivX, Rovi, Mediabolic, Boxee, and many other consumer technology companies. This blog represents his personal opinion and outlook on things.

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