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The 20 Commandments of Social Media

Posted on September 9, 2008 by Jeremy Toeman
  1. Thou Shalt Avoidest Using the Term Social Media, Except When Specifically Discussing Social Media
  2. Thou Shalt Not Use Thine Blog or Twitter Purely to Show Off About all the Cool People Thou Know, nor the Secrets Thou Art Entrusted With
  3. Thou Shalt Not Use Twitter in Conjunction With a Service Which Updates Itself Automatically and Frequently
  4. Thou Shalt Not Complain When Thine Family Professes Ignorance of the Contents of Thine Blog
  5. Thou Shalt Not Put Embarrassing Photos of Thine Self on Thine Facebook Page, for They Shalt Be Easily Found in the Future
  6. Thou Shalt Not Be a Bad Commentor, Nor Shalt Thou Be a Sycophantic Fool
  7. Thou Shalt Not Exclaim With False Surprise at Quantity of Thine Followers
  8. Thou Shalt Not Assume That all Humans use FriendFeed
  9. Thou Shalt Not Poke, Bite, Nor Throweth Sheep, Yet Thou Mayest Be a Pirate
  10. Thou Shalt Not Forward Urban Myths. Ever
  11. Thou Shalt Not Create Video Podcasts of Thineself With a Duration Countable in Minutes
  12. Thou Shalt Not Befriend all People Thou Hast Ever Encountered, No Matter How Briefly
  13. Thou Shalt Not Describe New Startups as the Blank of Blank, Nor the Killer of Blank, Nor the Social Blank, nor the Blank 2.0
  14. Thou Shalt Not Spend Thine Day Reading Blogs, Leaving Comments, Writing Tweets, Updating Facebook Statuses, and then Complain About Thine Busy Schedule
  15. Thou Shalt Not Assume That All Content Received in Email or Read on Web Pages is Factually Accurate
  16. Thou Shalt Not Asketh a Question on Twitter When a Simple Google Search Wouldst Suffice
  17. Thou Shalt Not Confuse Transparency With Invasion of Privacy
  18. Thou Shalt Not Transform Bloggers’ Names Into Verbs, Such as Scoble-ized or Louis Gray-ed
  19. Thou Shalt Enjoy Thine Internet Fame (if Bestowed), for it is Surely Fleeting
  20. Thou Must Never, Ever, Whine About the Sacred TechMeme. It is All-Seeing and All-Powerful and Must Not Be Questioned

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Posted in No/Low-tech, Web/Internet | Tags: humor, social media | 13 Comments
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13 thoughts on “The 20 Commandments of Social Media”

  1. Pingback: oddpod » new and updated 20 commandments (of social media)

  2. Anne Haynes says:
    September 9, 2008 at 10:22 am

    I disagree with “Thou Shalt Not Use Twitter in Conjunction With a Service Which Updates Itself Automatically and Frequently ” – I don’t have a ton of time in my day and I have friends on twitter and on brightkite, so why not use one service to streamline many communication networks? Brightkite is my saving grace – I publish to brightkite and I know it will hit twitter, friendfeed and then facebook. It’s a perfect set-up. Actually a perfect set-up would be brightkite receiving twitter comments from my brightkite post.

    Reply
  3. Cholly says:
    September 9, 2008 at 11:19 am

    Thine enjoyedth greatly and learned 🙂

    Reply
  4. Pingback: “Thou Shalt Not Use Thine Blog or Twitt … | The Hotlist

  5. Jeremy Toeman says:
    September 9, 2008 at 1:22 pm

    @Anne so first, I have nothing against BrightKite. But all i know is this – I have *NEVER* seen someone give a brightkite update and cared. And, no offense, I doubt that most of your followers care about where you go either…

    People, in general, are good about meeting up with each other – hence the core nature of humans as social animals. We don’t need the location spam.

    Reply
  6. martin english says:
    September 9, 2008 at 5:03 pm

    Social Media Miranda

    You may post socially, politically or legally emabrassing images text or any other content under either of your name, nickname, the name or nickname of any other person, or anonymously, on any web media, be it social or otherwise.

    However, this is the content that will be presented as evidence in the court of public opinion.

    Reply
  7. Linsey says:
    September 9, 2008 at 5:39 pm

    Wow Jeremy. Considerable skill demonstrated in writing that in Commandment format. Super tips. Sometimes you don’t know your blowing it when you’re new to this stuff.

    What do you think of using a plugin for your blog so that it automatically tweets your new post? Bad? I’m actively participating on twitter and not just spamming, but am I blowing it all the same?

    Reply
  8. Pingback: Best Practices in Social Media | WOWNDADI @ redcatco

  9. PJ says:
    September 10, 2008 at 4:17 am

    A fine list – viii is concerning, I thought everyone really was on friendfeed.

    Reply
  10. Pingback: Getting Started with Twitter for Business | Internet Marketing for Real Estate

  11. Anne Haynes says:
    September 10, 2008 at 6:51 am

    Jeremy – there are settings to eliminate the bkite checkin feature sending a message to twitter. I think the real issue is people knowing how to use their social media tools. There are only so many services one person will indulge in joining until the mind shuts down and these great services become a burden and not a useful information resource. Most of the people I talk to don’t even know about bkite and the ones that do know bkite have no idea the amazing integration features. If you disobey this commandment: iii.Thou Shalt Not Use Twitter in Conjunction With a Service Which Updates Itself Automatically and Frequently – this commandment doesn’t exist: xiv.Thou Shalt Not Spend Thine Day Reading Blogs, Leaving Comments, Writing Tweets, Updating Facebook Statuses, and then Complain About Thine Busy Schedule. And Jeremy I know you don’t not like bkite, but I really love it, so I will always defend it – thanks for the awesome post!

    Reply
  12. Pingback: The 20 Commandments of Social Media «

  13. Lewis Webb says:
    September 29, 2008 at 3:14 am

    Didn’t see this when you first posted… but I like it a lot! Will have to use it some time!

    Reply

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About

Jeremy Toeman is a seasoned Product leader with over 20 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Prior ventures and projects include CNET, Viggle/Dijit/Nextguide, Sling Media, VUDU, Clicker, DivX, Rovi, Mediabolic, Boxee, and many other consumer technology companies. This blog represents his personal opinion and outlook on things.

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