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Data Confirms: Apps + TV = :(

Posted on February 13, 2012 by Jeremy Toeman

Research firm Xyologic released a bunch of statistics about Google TV today.  And those statistics point squarely at the amazing lack of app installs on the platform.  Granted, these aren’t official numbers from Google or anything, but they seem quite believable (except for the whole Napster as #1 app thing, which is just bizarre, but then again, so are apps on your TV).  Here’s the top 10 chart:

Source: RWW

So, people don’t want to download apps on their TVs eh?  I guess I’m going to go with the whole “I told you so” as my commentary (and I wrote that piece well over a year ago).

TV isn’t about apps.  It isn’t about technology.  It isn’t about “interacting.”  And most tech startups seem to want to make it a lot more about apps, technology and interaction.  Which is probably the leading indicator of why most TV-related ventures crash and burn – unfortunately too many of the folks involved are far removed from the typical TV audience.

I’d go so far as to say “TV isn’t about entertainment” when push comes to shove.  I think the best word to use to think about TV is “escape.”

There’s a reason channel surfing still beats out DVR usage, and why cord cutting is still not really a mainstream behavior.  Using your DVR or browsing content lineups is not about “escape”.  It’s about “work”.

The more the industry tries to get people to “work” for simple, enjoyable TV viewing, the more the industry will be littered with failures.  The same is true in the Smart TV space, the Social TV space, the Connected TV space, etc etc etc.  Keep in mind, as it is so very relevant, the concept of the paradox of choice: the more options and “power” you give a consumer, the more you will probably just be frustrating them.  It’s pretty hard to beat the experience of good ol’ TV today, period.

So if you are building a platform, an app, an experience, a gadget, a whatever to “improve” TV, think about the concept: “are you helping people escape?”  If not, it might be time for a “pivot.”

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Posted in Convergence | Tags: apps, Connected TV, google tv, paradox of choice, smart tv, social tv, the connected tv experience | 6 Comments |

List of SmartTV Events for Fall 2011

Posted on September 8, 2011 by Jeremy Toeman

Budapest Parliament Hall. This would be an awesome place for a smart TV conference!

Just like my Future of TV Newsletter (thanks to all the subscribers – wow!), I thought it would be helpful for all my peers to create a list of all the events I’m tracking this Fall that have anything to do with Smart, Social, or Connected TV.  That said, I’m sure I’m missing some (please email, tweet, or comment if you know of any!).  The list below also includes some of the speakers that are presenting, though is incomplete (I only had so much room on the page, sorry to anyone I cut – it wasn’t personal.  Well, mostly.).

The Future of #SocialTV – Sept 14 – New York City

Speakers include:

  • Brian Stelter, TV & Digital Media Reporter at The New York Times ( @BrianStelter)
  • Mark Ghuneim, CEO of Wiredset/Trendrr, @MarkGhuneim
  • Valerie Streit, Strategist at YouTube/NextNew, @ValStreit
  • Ryan Osborn, Director of Social Media at NBC News, @Rozzy
  • Alex Iskold, Founder & CEO of Get Glue, @AlexIskold

Lean Back – Sept 14 – San Francisco

Demos by:

  • Yidio
  • Dijit
  • VHX
  • Xbox

Digital Home Summit – Sept 27/28 – Orlando

Speakers include:

  • Farhan Abid, Research Analyst, Parks Associates
  • Bernie Arnason, Managing Partner, Pivot Media LLC
  • Richard Bullwinkle, Chief Evangelist, Rovi Corporation
  • John Civiletto, Executive Director of Platform Architecture, Cox
  • Colin Dixon, Senior Partner, Advisory, The Diffusion Group
  • John Griffin, Senior Director, Online Media, Dolby Laboratories
  • Russ Schafer, Senior Director, Product Marketing, Yahoo!
  • Alan Smith, Senior Product Manager, DirecTV
  • Jeremy Toeman, Chief Product Officer, Dijit
  • Claude Tolbert, Vice President of Business Development, BitTorrent  Inc.
  • Bill Uliasz, Director – Home Networking, Verizon

2Screen – Sept 29 – London

Speakers include:

  • LJ Rich, BBC News
  • Andy Hood, AKQA
  • David Flynn, Remarkable Television
  • Russell Davies, R/GA London

TV Next 2011 – Oct 4-5 – San Jose

Speakers include:

  • Sherry Brennan, FOX Networks
  • Steven Reynolds, Comcast
  • Eric Bruno, Verizon
  • Jim Louderback, Revision3
  • Larry Robinson, Motorola Mobility
  • David Mcintosh, Redux
  • Jeremy Toeman, Dijit
  • Kurt Hoppe, LG Electronics
  • Colin Dixon, The Diffusion Group
  • Stephen White, Gracenote
  • Richard Bullwinkle, Rovi
  • Ryan Massie, CBS Interactive

The Connected TV Experience – Oct 11/12 – Chiswick/London

Speakers include:

  • Anna Bateson, marketing director, EMEA at YouTube;
  • Lesley MacKenzie, group digital officer, at LOVEFiLM;
  • Anthony Rose, co-founder and CTO of Zeebox;
  • Dan Saunders, head of content services at Samsung;
  • Bjarne Thelin, chief executive, BARB;
  • Nigel Walley, managing director of Decipher;
  • Tom Wolfe, senior director, advanced advertising at Rovi.

Digital Hollywood Fall & the Variety Entertainment & Technology Summit – Oct 17-20 – Los Angeles

Speakers include:

  • Quincy Jones (yes, Quincy Jones!)
  • Harshul Sanghi, Motorola Mobility Ventures
  • Kerry Trainor, AOL
  • Jeremy Toeman, Dijit
  • Dan Cohen, Disney-ABC Domestic Television
  • Stephan Shelanski, Starz Entertainment
  • Leslie Wood, The Nielsen Company
  • Gregg Spiridellis, JibJab Media
  • Bill Gannon, Entertainment Weekly
  • John Griffin, Dolby Laboratories
  • Curt Marvis, Lionsgate
  • Lance Koenders, Intel Corporation
  • Kurt Hoppe, LG Electronics

Smart TV Europe – Nov 1/2 – London

Speakers include:

  • Karla Gecki, Facebook
  • Dan Saunders, Samsung
  • Stacey Seltzer, LG Electronics
  • Jordy Egging, Philips
  • Eric Elia, Brightcove
  • John Denton, BBC
  • Yosi Glick, Jinni
  • Anthony Rose, tBone TV

Streaming Media West 2011 – Nov 8/9 – Los Angeles

Speakers include:

  • Chris Knowlton, Microsoft
  • Michael Aragon, Sony Network Entertainment
  • Fred Santarpia, VEVO
  • John Civiletto, Cox Communications
  • Donagh O’Malley, Google TV
  • Paul Wehrley, Clicker.com
  • Ran Harnevo, AOL Video
  • Rob Roskin, MTV Networks
  • Gilles BianRosa, Fanhattan
  • Andrew Wallerstein, Variety
  • Greg Sandoval, CNET
  • Jim Funk, Roku
  • Evan Young, TiVo
  • Derrick, Oien, Chumby

TV of Tomorrow NYC Intensive 2011 – Dec 5 – New York City

Speaker list not yet finalized

Digital Living Room – Dec 7/8 – San Francisco

Speakers include:

  • Ashish Arora, GM, Digital Home, Logitech International
  • Ian Geller, VP, Business Development, Pandora
  • Joe Greenstein, Co-Founder and CEO, Flixster
  • Neal Hansch, Partner, Rustic Canyon Venture Partners
  • Evan Krauss, EVP, Advertising, Shazam Entertainment
  • Scott Levine, VP and Managing Director, Time Warner Investments
  • David Schlacht, Sr. Director, Multimedia, DirecTV
  • Jeremy Toeman, Chief Product Officer, Dijit
  • Charles Seiber, VP, Marketing, Roku
  • Paul Wehrley, General Manager, Clicker.com and TV.com, CBS Interactive

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Posted in Convergence, General | Tags: 2screen, Connected TV, digital hollywood, digital home summit, digital living room, future of socialtv, future of tv, lean back, smart tv, smart tv europe, social tv, streaming media west, television, the connected tv experience, TV, tv next, tv of tomorrow | Leave a comment |

About

Jeremy Toeman is a seasoned Product leader with over 20 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Prior ventures and projects include CNET, Viggle/Dijit/Nextguide, Sling Media, VUDU, Clicker, DivX, Rovi, Mediabolic, Boxee, and many other consumer technology companies. This blog represents his personal opinion and outlook on things.

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