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No more trades shows in 2007. Please!

Posted on January 23, 2007 by Jeremy Toeman

IMG_2807 ari fancy food show boothJust finished three days at the San Francisco Fancy Food Show, and I hope (pray) that I’m done with conferences for the year.  The show went great for Cocoa Designs (my wife’s chocolate business), and I had a couple of friendly drop-bys (no hop-ons though).  It’s actually a very fun show, especially in the last hour when virtually every booth is either giving away their supplies, or trading for other wares.  I walked away with oodles of oils, vinegars, jams (and jellies), crackers, chips, and a nice bottle of port. 

Funny coincidence #1: John Dvorak (yes, of PC Magazine fame) was walking the show with his camera.  We talked a little chocolate, but mostly tech.

Funny coincidence #2: I saw a guy walk by with the CES press bag and we chatted for a moment.  He informed me that rather than leave my bag (which I didn’t much care for – two zippers jammed during the show) in my hotel room, I could’ve sold it for upwards of $200!  Oops!

Funny coincidence #3: A woman staffing the booth next to ours actually spends much of her time in tech, working with a consumer electronics distributor.  We talked tech.

Funny coincidence #4: My CES tips were pretty valid for this show.  Ironically, I caught a cold.

Updated: first post said 2006.  that is how out of it I was!

Posted in General, No/Low-tech | 4 Comments |

Bye Bye Sitemeter and Delicious plugins

Posted on January 23, 2007 by Jeremy Toeman

One of my favorite VC bloggers, Fred Wilson, recently posted on removing some widgets from his blog.  Now Fred clearly attempts to try every plugin ever made, and I applaud him for the efforts.  I’ve tried a few from time to time, and the two that I’ve decided caused the most hassle for LD are now gone.

  1. Sitemeter
    Why I used it: Built-in server statistics are less reliable than Windows ME.
    What I liked: Seemed to keep pretty decent stats, and the stats views are real-time.  Very handy for determining who is linking in.  Considered mostly reliable for site metrics.
    What I didn’t like: Tangibly slowed down page-loading, occasionally prevented site from loading in single-digit-seconds.
    How I’m replacing it: Google Analytics.  It doesn’t boast the same real-time capabilities, but I realized that I don’t care enough on a day-to-day basis to watch the numbers anyway.
  2. My Del.ici.ous
    Why I used it: Very convenient way for me to link to a story I found interesting without having to add a full blog post for it.
    What I liked: Helped keep content “fresh” on the home page.
    What I didn’t like: Extremely buggy, caused really ugly script errors that were all-too visible.
    How I’m replacing it: I’m not.  I’ll keep bookmarking sites I like, and those who care can track them here.  I’ll probably try to add more short-form blog posts anyway, since my unbelievably long essays are a little much for the average reader.

Anyone have any other plugin recommendations that I should check out?  I browse the WordPress codex intermittently, am I missing the boat on anything?

Posted in General | 2 Comments |

Time to kill the Press Release?

Posted on January 20, 2007 by Jeremy Toeman

For years now, the Press Release (I’m giving it the proper name treatment for this article) was (and really still is) the de facto method for a company to distribute news.  Press Releases go out on the wire (no caps) and show up in the inbox of reporters, based on the regionality of the reporter and the release.  In pre-blogger times, this worked out pretty well as there really aren’t that many journalists out there, so the communication flow was fairly efficient.  With a supposed 57 million blogs online (personally I think that’s missing a decimal point), all of differing degrees of professionalism, the Press Release method is beginning to crumble.

Accordingly, publicists and PR firms are in search of new methods for distributing their information, including leveraging blogs and social networks.  While I think we all should praise these people for seeking out the methods, even though often times the results fall far short of the objectives (3 words: Vista. Ferrari. Bloggers).  Stowe Boyd wrote a great piece yesterday on the Social Media Press Release and how incredibly bad an idea it is.  For a quick definition (from his post):

For those who have missed the idea, a social media press release is supposed to be a webbish/bloggish version of old timey press releases. These will incorporate elements of the now commonplance blog motif: links, tags, comments, and trackbacks, for example.

As he (and Scoble and Jeremiah and probably many others) have expressed, it’s a bad idea in so many ways. Dominic Jones also blogged on the topic this week, and he proposed a different solution:

News release writers today can learn a lot from the Digg front page. That’s where you will see effective attention grabbers that prompt people to click on links. We’re talking about a linked headline and a 25-word summary.

That’s what a newswire news release should look like in 2007.

I think this is a good idea, but doesn’t properly address the problem. First of all, the fact remains that sources such as AP and Reuters still account for a large part of news flow, both offline and online.  The reporters for more traditional outlets don’t necessarily deserve to have their worlds come crashing down just because us “hooligan bloggers” don’t have the patience to read through a full-page of carefully crafted spin information.  And what about financial institutions and analysts, where every word of a news release matters?

I don’t think we can kill the Release just yet, it still serves its purpose.  But smart companies should be trying to complement it.  Scoble suggested using blogging for all information dissemination – I think using blogging in conjunction with a release is the right idea.  Whether it’s 25 words or 40 words or a full page, companies should assign an employee to write a blog post that coincides with and summarizes the release.  With this method, bloggers can simply subscribe to the RSS feeds for the companies they want to track.  Furthermore, services like PR Newswire can offer aggregated (river) feeds that are companions to the Press Releases themselves.

It may sound like more work, and it is more than what publicists had to do in the past.  But it’s probably the most effective method I can think of to address numerous audiences for official company news. 

I received over 300 Press Releases in the two weeks prior to CES. I read less than 10.  My fault for missing some cool news.  Their fault for missing me as a reader.

Posted in General | 9 Comments |

iPhone appeal drops daily

Posted on January 19, 2007 by Jeremy Toeman

When Apple announced the iPhone last week, it was very literally the talk of the town.  There were a couple of naysayers here and there, but for the most part, everyone gushed about it (myself included, but I was at CES and didn’t get any blog posts in – but I did mention it on my video).  Now the news keeps rolling in, including iSuppli’s cost analysis (and minor rebuttal – Paul makes a good point, but they will definitely make at least a 30% margin on the phone), Om’s discussion of “the fluid UI”, and my favorite posts, David Pogues iPhone FAQ (now in 2 parts).

It’s been just over a week, and while I am still impressed with Apple’s innovations (and their ability to keep a secret), I’m a lot lessed Wow’ed than I was then (BTW – can I still use the word Wow or is that now a Microsoft trademark?).  Interestingly, with each person I speak with on it, I hear the same themes echoing back to me.  Here are my biggest gripes:

  1. No streaming video.  So you have this beautiful device with amazing capabilities and a gorgeous screen and it can’t stream video.  I get that they want to make more money by selling video (such as episodes of The Office) via iTunes, but there are literally over a dozen phones on the market today that can play 30fps video.
  2. Sub-par Internet access.  Cingular EDGE instead of UMTS or Sprint/Verizon EVDO?  Huh?  So it can render Web pages really well, but they take an hour to load!
  3. No 10-key.  I don’t care if it’s considered outdated, when I am in the car, I need the ability to dial without looking.  Not up for debate.  Either make an amazing force-feedback system, or give me a dialpad.
  4. No Outlook/Exchange sync.  We’re supposed to buy the most expensive phone out there, which are primarily purchased by business people, and it doesn’t synchronize with our email and calendar automatically?  Third-party applications are not an acceptable solution on “the best” phone.
  5. Locked-down OS.  If they want to spoon-feed us content, I understand.  But to restrict the applications on the thing?  Ridiculous. 

I can actually go on and on.  At the end of the day, the GUI innovations and nice form factor (okay, amazing form factor) simply aren’t enough to get this to the masses.  The whole two-finger interaction model is cool, but I don’t see it pushing consumers over the edge.  Furthermore, the argument that people ready to buy a $400 iPod will spend an extra $200 to get the phone just doesn’t hold water. 

Also, the “experience” effect here is in no way the same as that of the iPod.  The iPod drove to massive success specifically because of iTunes and the experience of delivering purchased music to the player.  The “experience” is more than the user interface, and more than the sleek packaging – it’s the ability to buy the phone and have everything simply work, and work well.  And for the reasons above (and so many more), I am not really all that impressed with what I know about the iPhone experince.

Posted in General, Mobile Technology | 37 Comments |

Spicing up LinkedIn

Posted on January 18, 2007 by Jeremy Toeman

LinkedIn logoI’m a big LinkedIn fan.  I’ve used it to hire people.  I’ve used it to get work.  I’ve used it to reconnect with people.  I’ve used it to help make introductions.  With the small exception of some privacy concerns, it’s one of my favorite Web applications.  And based on their growth rate, I’m not the only one (Mark Evans agrees, Robert Scoble doesn’t).  I like Plaxo too, although I use it very differently (Plaxo is ideal as a contact manager, especially if you move to a new PC every year or so like me).

LinkedIn tends to start as one of those annoying emails you see from recruiters and headhunters, as well as people who you meet once at a party but they save your card and ping you a few months later.  Over time you get a request from an actual friend or two, then a coworker and colleague.  Eventually, you start getting the emails multiple times per week or per day, then you tend to either blacklist it or succumb to the overwhelming pressure.

I saw Guy Kawasaki’s recent post on his LinkedIn profile refresh, and last night I decided it was time to spam people update my network, so I decided to try something a little different.  Rather than the standard LinkedIn greeting:

I’ve started using LinkedIn to keep up with my professional contacts and help them get introduced to people they need to contact. Since we’ve worked together and know each other well, I’d like to invite you to connect with me on LinkedIn.

I’d be glad to recommend you and put you in touch with anyone in my network. In fact, I’ve found quite a few people we both know on LinkedIn.

Basic membership is free, and signing up takes less than a minute.

Double-Yawn! Here’s what I sent out (with the subject line: “Standard LinkedIn invite”):

This is your official invitation to the worlds biggest party. Please RSVP now. It’ll be a lot of fun, I promise!

– Jeremy

ps – there appears to be a typo above, when I wrote “worlds biggest party” I meant to write “my network on LinkedIn.” Sorry for any confusion.

pps – and then, naturally, the whole RSVP thing really doesn’t make sense when taken out of context, does it? just go ahead and ignore that part. (blog note: I fixed a typo)

ppps – strike the last sentence too.

Here’s my LinkedIn page – it could probably use a little more work, but I know it represents me pretty well.  I recommend reviewing the seemingly defunct LinkedIn Notes blog for more thoughts on maximizing the use of the site.

Posted in General, Web/Internet | 2 Comments |

CES video with Peter Rojas and Ryan Block from Engadget

Posted on January 18, 2007 by Jeremy Toeman

On the morning I flew out to Vegas for CES 2007, I ran into Team Engadget (plus a little Team CNet) in SFO. On the afternoon as I was leaving Vegas, while saying goodbye to the good folks at WowWee, I ran into Team Engadget. Is it fate? Destiny? Sheer coincidence?

Probably coincidence.

After we clearly established which of our “competing blogs” had the better CES coverage, I put Peter and Ryan on the spot with a few questions of their thoughts on what they had seen at CES. I think we have a clip… clip? Is there a clip? AH, yes.

Posted in General | Leave a comment |

A quick note on all this CES content and video

Posted on January 17, 2007 by Jeremy Toeman

If you are a long-time reader of mine, you’ve probably noticed a ridiculous upswing in content this week.  If, on the other hand, you are new to the LD, you probably think I’m one of the more prolific bloggers around. 

The simple truth of it is: I captured a ton of content at CES this year, just didn’t get to upload it until after I returned.  Not only that, I didn’t want to blast it all in one day, so I’ve spaced it out for the past few days.  I think it comes to an end tomorrowish.  That said, while I appreciate the ridiculously rapid pace at which the blogosphere addresses news and moves on to the next topic, I think the year’s biggest consumer technology event deserves a few extra days worth of coverage.  And if that means I blog alone on the topic, well, it won’t be the first time!

Also, you’ve probably noticed a bunch of videos and many of you may be thinking “video? cool, but I don’t have the time this moment, I’ll just watch it later.”  Have no fear, the videos are mostly 1 minute long, some of them are… 2!  Yup, nice, bite-size content, perfect for that time while sending/receiving email in the mornings…

Posted in General | 2 Comments |

Bloghaus vs Press room vs Experiencing CES

Posted on January 17, 2007 by Jeremy Toeman

IMG_2358 press room - mac guysPR Queen Renee Blodgett has a great article today on Old vs New Media at CES this year.  Once you’ve read it, scroll down to read Jim Louderback’s comment:

And let’s face it, if you’re hanging out in the press room at CES — or the Bloghaus at the Bellagio, sucking down free coffee and looking for your next freelance gig or some free bandwidth, you’re in the wrong place anyway.

I think Jim’s comments are spot-on.  I kept wanting to go to the Bloghaus, but kept having other things that I felt couldn’t be missed.  I’ve heard it was a great time, but I was truly amazed at the quantity of time people chose to spend there.  In my eyes, CES is so packed full of events (note to self: do not attend 4 press conferences next year – ugh), I couldn’t justify the taxi line and traffic to head over to the Bellagio Hotel to hang out with other bloggers.  Don’t get me wrong, there is no insult intended here – I had some good friends there and a lot of bloggers who I read religiously. 

IMG_2543 south hall entrancewayNow, granted, I am in this utterly tiny minority of bloggers who happens to make a living in the consumer electronics field.  For me, it was equally important to attend events as a blogger as it was to extend my personal network of consumer technology manufacturers.  Furthermore, I was asked by a client to scout new technology for possible licensing or acquisition needs.  This created a bit of a “perfect storm” (in a good way) for me where literally every booth had the potential of being interesting, either for the blog, for the client, or for me.  It’s nice when worlds like these collide.

I did hit the press room a few times, but mostly to grab a bagel or a coffee and then head back off to the floor.  While there, I couldn’t help but notice the level of “old guard” that was there.  It was like being surrounded by the ghosts of CES past.  I was impressed by the quantity of available laptops and network connections they provided for people to use.  Primarily, the two press rooms (one in the Sands, one in the LVCC) were located very conveniently to do a drop-by. 

I’d like to see CES approach bloggers differently in CES 2008 with these simple suggestions:

  • team up with & sponsor the Bloghaus, then either move it to the Renaissance (right next to LVCC) or at least have an annex there – the Bellagio is beautiful, but prohibitively far from the action.  Also, I’d rather see CEA doing the sponsorship than an individual company – while I applaud Seagate for their initiative, as I was walking the floor with Dave Winer he made some very good points about the bias it creates (whether evil or not, it’s bias).
  • change the single “press” badge into three badges: Analyst, Online Media, Offline Media – the rationale being it tremendously helps the PR staff for a company to know who they are talking to.  some companies care more about the blogosphere than they do print media.  others don’t.  focus is good.
  • provide blogging “clusters” (or pods) on the show floor – once you have your Online Media badge, you can go to these pods which include power and network and allow you to rapidly get your fresh content online

Anyone out there have any other thoughts for blogging & CES 2008?

Posted in General | 3 Comments |

Video(s) from Pussycat Dolls party with Microsoft at CES2007

Posted on January 17, 2007 by Jeremy Toeman

IMG_2661 groupFor some reason it really seemed like this year’s CES has a lot more overlapping events than I remember from previous years, and my evening calendar often appeared more full than the day! Now Microsoft has a pretty decent track record for throwing CES parties, so I knew it was a must-visit (even though HP’s party was also at Pure the previous night, and even though the Best Buy party in 2006 featured the Pussycat Dolls).

pussycat dolls (11)At the beginning (well, I guess middle, but we didn’t get there right away) the Pussycat Dolls were on stage doing a whole dance routine. Now I wasn’t previously aware of this, but there are actually two different groups called the Pussycat Dolls – one is the group out of LA, the other are the dancers in Vegas. We had the Vegas crew, and while they weren’t the same ladies from the videos, they certainly weren’t a disappointment. And since I am a giving person, I recorded some video of the event (scroll down if you are losing patience with my prose). The funny moment for me was when a bouncer came up to me, asked if I was videoing, and I said “no, just taking pictures.” It was even funnier because there were at least two dozen phones and cameras all within sight, all recording as well!

I’ve said before that I’m a big fan of Muvee’s AutoProducer software, so as I was thinking about the best way to share the videos I took. I decided to make FIVE (5) different videos and upload them all. The cool part is – I only spent about 10 minutes generating all five videos, thanks to Muvee’s excellent software. And half of the time was just me picking out which themes to try! Now, on to the Muvees…

Version 1: Pro-Very Fast theme, no editing

Version 2: Pro-Very Fast theme, minor editing

Version 3: “Dance Floor” theme

notice the cool pulsing effects? all automatic!

Version 4: “Over the Top” theme

Version 5: basic Pro-Fast theme featuring U2’s “Beautiful Day”

just to show the difference between using different types of music with otherwise the same content

I’ve got a full Muvee review coming soon (and an interview at CES), but make sure you try watching at least a couple of different ones to see the power of the software. Again, I spent less than 10 minutes to create all 5 videos. Not too shabby.

ms vista party (5)Back to the topic at hand – the party. The DJ was DJ-AM, which wowed Dave, while had me say “him?” All I can say about his spinning was: best music ever. I’ve never seen a room react so positively to a DJ for so long (hours and hours) before. I don’t do as much clubbing as in my younger days (when I did almost no clubbing whatsoever), but this was a seriously impressive night. Click here for more party pix.

I might be incorrect, however, when I point out the irony of the DJ using a Mac to play the music at the Vista-related party…

Posted in General, LD Approved | 2 Comments |

Interview with Best Buy CTO @ CES 2007

Posted on January 16, 2007 by Jeremy Toeman

I first met Bob Anderson, the CTO of Best Buy, while working with Sling Media. While there it was quite apparent that he’s a pretty sharp guy when it comes to consumers and technology products. We spent about 45 minutes walking the CES show floor (Central Hall) and chatted about gadgets and the like. He agreed to do a 1-minute video with me, and here it is:

Thanks Bob, good to see you again!

Posted in General | Leave a comment |

Netflix Moves Beyond the Disk

Posted on January 16, 2007 by Jeremy Toeman

Netflix, the little DVD rental company that could, announced today that they’d offer a PC-based streaming version of their service (there’s already a video demo online).  It’s launching as a limited beta with a select number of users, with about 1000 titles available immediately.  As it spreads to its now 6-million-user strong customer base, the pricing is based on your monthly bill – for every dollar you spend, you get one hour’s worth of streaming.  More of the basics on PVR Wire, an unimpressed Davis Freeberg, Zatz Not Funny, and the Mercury News.  And don’t miss Dave Winer’s “nyah nyah” to Robert Scoble on the Scripting News. 🙂

There are quite a few important ramifications of this new “Watch Now” feature as I see it.

Hollywood and the Internet
In a nutshell, Hollywood has clearly stripped all public fears of distributing content over the ‘Net.  Sure there’s DRM and it’s not open-platform and people can complain all they want, but the bottom line is: they are trying, and in my opinion putting the right feet forward.  Combine this with last week’s CBS keynote, and you have some fairly daring moves.  This is increasingly important as Joost (my early winner for worst-named new company of 2007) and other attempts to go around the studios launch.  If Hollywood moves fast enough and smart enough they can effectively cripple any illegal offerings from reaching the masses (but go read Mathew Ingram’s more skeptical thoughts on this).

Redefining rental: will the stores survive?
Another aspect of the “traditional business model” that is clearly up for redefinition is the question of “what is a rental?”  In the dark ages (roughly… the 80s) there was almost no personal ownership of videos, and everybody went to their local rental shop to pick up a movie for a night, then paid late fees as it sat on the counter by the door.  Now look at the worlds of possibilities.  Cable companies’ on-demand services give you access to hundreds of movies (many free) instantly for 24 hours, and the satellite guys are pretty much there as well.  DVDs are priced so low that many people buy instead of renting (personally, I buy em used on Amazon, keep them for a while, then resell them).  Blockbuster lets you rent online, return in the store, with no late fees.  There’s no doubt that Blockbuster is here to stay, but the struggling mom+pop stores and smaller chains are about to face a whole new wave of competitive services and products.

Business model
Mike Arrington wrote that Netflix has $40MM budgeted for costs and overhead of the new service.  Since the movies are all being streamed in standard definition (which irks Mr. Scoble, but I think is irrelevant right now as PCs do such a phenomenal job of upscaling video anyway) the bandwidth costs shouldn’t be terribly excessive.  I’d love to see someone really analyze the metrics here, as my hunch is this: they are probably budgeting XX hours of streaming per month per customer, and that XX is a fairly low number when compared across the customer base.  For every user who watches their full 18 hours per month online, I’m sure there are at least 5-10 who watch 0 streaming.  So the important issue is how much of this can they really afford to do, especially if the service takes off?  Is this all about customer attraction or retention?

PC vs TV
From about 1999-2005 I used the phrase “TV is lean back, PC is lean forward” on average 3.4 times a day (I cannot verify that number, but I believe in it), as the company I worked for at the time was providing digital media streaming technologies to consumer electronics manufacturers.  Turns out I wasn’t completely right (gasp).  I plan to write a longer post on this topic, but it seems that many consumers are perfectly willing to lean back at the PC (we’ll see about the other part later this year).  With services like YouTube and products like the Slingbox, consumers are spending more and more time at their PC being entertained.  I’ve been advising my clients recently with one piece of new advice: “you cannot design any convergence product or service that does not anticipate a laptop being used in conjunction with your product.”  In other words, if you have a new interactive-TV play, assume there’s a laptop being used at the same time on the couch.  I wonder to what extent this will continue, but this is one more important piece of the puzzle.  But to get the Netflix Watch Now back to the TV?  Thomas Hawk mentions using the streaming features of the Xbox 360, and Kevin Tofel muses briefly on the SlingCatcher.

Parting Thoughts
While I was once a Netflix customer, I am not one now, and this most certainly isn’t enough to get me back.  I’ll also admit that while I am not anti-Netflix, I have not viewed them as some pariah in the DVD space.  Even with 6 million households, there’s over 60 million more out there they aren’t servicing.  That said, they’ve knocked Walmart’s attempts back to the stone age, and have pushed Blockbuster into exploring new models.  Today they enter a new game, with a compelling service, but new competition and new forces in play.  I’m curious to see what happens next.

Posted in General, Video/Music/Media | 2 Comments |

Try CameraBright for low light photos – CES2007 video

Posted on January 15, 2007 by Jeremy Toeman

IMG_2708 camerabrightIf you’ve ever browsed my photos, you’ll notice tons of underexposed shots, or pictures where there just isn’t enough light to work with the digital camera. For cell phone users, this problem is even worse. While wandering the Sands Expo at CES 2007 I stumbled upon CameraBright. The company makes a few attachments for digital cameras that give you more light, especially for shooting video (would’ve been great when I was recording the Pussycat Dolls at the MSFT party – video coming online this week). At CES they were also showing one that works with your cell phone (called PhoneBright), and we got a little demo of it in action…

They gave me a unit to try out, so I’ll get a full report in shortly (read: in February).

More coverage at I4U (including their video too).

Posted in General | Leave a comment |
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About

Jeremy Toeman is a seasoned Product leader with over 20 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Prior ventures and projects include CNET, Viggle/Dijit/Nextguide, Sling Media, VUDU, Clicker, DivX, Rovi, Mediabolic, Boxee, and many other consumer technology companies. This blog represents his personal opinion and outlook on things.

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