Just read this article at the WOMMA blog, it seems that 4 out of 5
dentists marketers like Crest viral marketing’s impact on brand awareness:
More than half of marketers say they are planning to launch multiple viral efforts in 2007, and more than 80% of “very experienced” marketers say that viral marketing builds awareness.
Here’s a link to the original article with the source data, if you are at all interested in learning about the effects of non-traditional marketing, give it a read.
As a consultant in this space, I am getting a little frustrated with the saturation of the term “viral marketing”. I’ve heard from marketers who place a “digg it” button on their home page and say “hey, now we’re viral!” Another not-so-favorite is “we have a myspace page, yay!”
In my eyes, viral marketing is a concerted effort to get people to talk, share, or otherwise inform others about your product, company, service, offering, etc. More than that, it’s about a campaign, not a link. Sure, your campaign might involve digg or myspace, but that’s not the campaign itself.
Expect to see a lot more on this topic from me in the future.