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Thoughts on Blogging Frequency

Posted on April 13, 2007 by Jeremy Toeman

Scoble posts per dayRobert Scoble is a prolific writer, he averages about 7ish posts per day.  Some are short, less than a paragraph, some are over a pagelong.  I applaud him for being able to do it, it’s clearly some kind of mania gift (j/k Robert!).

Engadget, which is written by a team of writers, posts twenty to forty times daily.

I, on the other hand, average about a post or less per day.  I’ve gone multiple days in a row without blogging.  As a result, I’m sure I don’t get nearly the traffic all the top/”a-list” blogs get.  I’m pretty okay with it too, as I have a different philosophy on the content.

Personally, I can’t keep up with the top blogs.  I miss a lot of what they write, because I don’t really have the time to read it all.  I instead have to scan through titles, picking and choosing what’s interesting.  But when it comes to the “b-list” bloggers I read, I never miss a post.  Further, I tend to read and even get involved in the conversations I see on these blogs, who typically feature one to three new stories per day.

But I’m still a less frequent blogger than most of them.  And again, I’m okay with that.  There are some who think of the blogosphere as a giant conversation – I don’t personally agree.  I think it’s a lot more like a bunch of people shouting simultaneously, hoping to get the most attention.  For example, as I write this post, the “topic of the hour” at Techmeme is Google buying DoubleClick.  At this point, there are 25 distinct posts on it, and that’s just per Techmeme’s logic.  But most of the contribution to this “conversation” is the same theme rehashed.  Is there really much value left for me to add to this topic?  Not so much.

I’ve taken to the realize the following 4 keys to how I blog

  1. I try to avoid topics that are being covered to death.  Why?  Because I assume, dear reader, that you seek out your news from more than just me.  If not, well, I’m flattered, but a little concerned.
  2. I try to cover topics where I have particular domain expertise.  I’ve spent 10 years dealing with digital media, convergence, digital home, consumer electronics, etc products.  I spent the bulk of the past two years running extremely successful viral marketing and blogosphere/community engagement programs.  When those topics come up, I chime in (again, assuming I’m not the 500th poster).
  3. I intentionally leave a story I like above the fold. Last week I wrote a post about why I gave up on mobile email.  I liked it a lot.  I felt that people who are visiting my site for the first time should read it, and didn’t have anything really pertinent to replace it with.
  4. I write long posts.  While talking to Om Malik two weeks ago, he advised me to shorten my writing.  He’s absolutely correct, I should.  But I’m not good enough to do it yet.  So essays are just my style for now.  I’ll try to get better about this, but I guess I have a lot (in my mind) to babble about.

So, maybe I’ll never make it to the “a-list”, but I’m okay with that.  I enjoy the blog as it is, and if you’ve made it to this sentence, well, I guess you do too.

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6 thoughts on “Thoughts on Blogging Frequency”

  1. Ricky Cadden says:
    April 14, 2007 at 4:03 am

    Great thoughts, Jeremy. I’ve found that if I keep it to 2-3/day, they get read more, as opposed to just spewing out 8-9 in one day and then not writing for a few days. But like you, I pass up alot of things because either 1. I don’t care about them or 2. Everyone else has covered it 300%.

    Reply
  2. Dave Zatz says:
    April 14, 2007 at 5:14 am

    The vast majority of bloggers don’t making a living blogging. Therefore the vast majority of bloggers need to enjoy what they’re doing and how they’re doing it. Hobbies should be fun. 🙂

    Reply
  3. ia says:
    April 15, 2007 at 2:57 pm

    Great post. #1 is gospel and explains why my blog is the way it is. I’d love to write shorter, though. It seems I can’t stop myself most of the time. 🙂

    Reply
  4. Daniel says:
    April 15, 2007 at 3:42 pm

    Jeremy,

    1. I try to avoid topics that are being covered to death.

    DR: Definately, I’m sick and tired of my blog reader all showing the same topics from different bloggers going “OMG GOOGLE

    Reply
  5. Daniel R says:
    April 15, 2007 at 3:43 pm

    === Reposting because it got truncated for some weird reason==

    Jeremy,

    1. I try to avoid topics that are being covered to death.

    DR: I’m definitely sick and tired of my blog reader all showing the same topics from different bloggers going “OMG GOOGLE

    Reply
  6. Ed Kohler says:
    April 16, 2007 at 9:29 am

    As a reader, I could care less how often someone writes. Whenever they get around to writing something it will immediately appear in my RSS reader. Go for quality of quantity from my perspective. Some of the high-volume tech blogs are worthless to me since they’re basically press release stenographers for a large number of their posts. I’m more interested in analysis than speed when it comes to tech stories.

    Reply

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Jeremy Toeman is a seasoned Product leader with over 20 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Prior ventures and projects include CNET, Viggle/Dijit/Nextguide, Sling Media, VUDU, Clicker, DivX, Rovi, Mediabolic, Boxee, and many other consumer technology companies. This blog represents his personal opinion and outlook on things.

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