It’s not just a clever name. Technorati’s State of the Blogosphere is a quick roundup of how the new media force is developing. What’s poignant about this lecture isn’t the analysis but the fact that it has to occur every 6 months; that’s how fast the blogosphere seems to be developing.
In fact there is a new blog created every second. Which means right now there is a brand new blog waiting to be indexed, and now, and now, and now.
But the most interesting part of this State of the Blogosphere is the acknowledgment of Splogs. In the last week many bloggers have been complaining about splogs. As the blogosphere continues to double, it’s difficult to tell how much is real healthy growth and how much are hollow splogs that are keyword stuffing.
I am never amazed at how relentless spammers are. The graph below shows the rate of growth for the blogosphere, but how much is it inflated? More importantly, how will we regulate the blogosphere to make sure content doesn’t get clouded in a haze of splog.