Peter Kafka has a new
article up at AllThingsD that proclaims Netflix is “crushing the digital movie competition.” In fact, according to new market research, Netflix controls 61% of the digital movie space. That means 6 out of every ten movies streamed is via Netflix.
The next closest competitor, Comcast, controls only 8% of the market.
As NPR reported yesterday, companies such as Amazon and Facebook are looking for ways to compete in online video. Quoting from that article:
“You know, it’s pretty unusual for the world to let you run away with a couple of billion dollars of revenue and a large market cap without testing the waters,” says Ted Sarandos, the chief content officer at Netflix.
Netflix showed astounding growth last year, and has over 20 million customers. As more people stream content, expect competition in this space to intensify in the coming months.