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The site is Travelpost.com, a service I saw demoed a while back and I’m really happy for the founders to succeed like this!
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ANY given ad can have a better ROI than a SuperBowl spot – that doesn’t mean they ALL will.
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Just plain cool.
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I’m interested in the robot angle, but these look like what I used to make with my Legos – BEFORE MindStorms…
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Good article dissecting some of the differences between “traffic” and “valuable traffic”
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David Freeberg goes deep into DivX.