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kwiry launches a useful texting service

Posted on December 13, 2007 by Jeremy Toeman

A year ago at this time I was mocking anyone my age who was texting. Today, virtually all of my peers use it on a more-than-daily basis. In fact, when I was moderating the recent Under the Radar Mobility event, I polled the (heavily biased) audience on their text use. Over 95% of hands went up when asked if they text, and the same amount stayed up when asked if they text for business-oriented purposes. Texting: not just for 15-year-old high school kids anymore.

I’ve tried a lot of mobile services, honestly I don’t like many of them. I’m not into lifecasting and I don’t need a morning horoscope, so the only extensibility I’ve done with my phone (Samsung uch740 – love it) is downloading a few games. Tetris is still the champ, and Transformers was a disappointment. When a friend of mine asked me to get involved with kwiry, my first step was to give a bit of a personal litmus test to their service. I liked it from the first time I tried it, and am pleased to see them launch today (official press releases are here and here).

Mid-post disclosure: Stage Two Consulting is doing marketing consulting for kwiry.

As you can read from other reviews (Engadget Mobile, VentureBeat, Geek.com, mocoNews, MobileCrunch, bub.blicio.us, GoMo News, The Unwired) kwiry is a service that lets you use your cell phone (no fancy iPhone needed) to text reminders to yourself. Once you’ve texted something, it’s waiting for me back at my computer in my email or saved online at kwiry.com, along with instant search results and some sharing/social networking features. If you are wondering when that’s useful, think about all the times you are out and about and don’t have a computer with you – odds are good you have your cell phone!

Enough of ‘the pitch’ – I’ve been using kwiry personally ever since meeting Ron Feldman and his team. It’s useful to me because unfortunately I’ve become ridiculously forgetful in recent years (which I, in a moment of irony, blame entirely on my cell phone). I also like the fact that it follow my normal lifestyle. I am used to texting, and I’m used to being online and checking out my various sites and feeds. With kwiry I don’t have to change any of that, and to me, that’s a big win for adopting any new service, product, or technology.

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Jeremy Toeman is a seasoned Product leader with over 20 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Prior ventures and projects include CNET, Viggle/Dijit/Nextguide, Sling Media, VUDU, Clicker, DivX, Rovi, Mediabolic, Boxee, and many other consumer technology companies. This blog represents his personal opinion and outlook on things.

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