If by now you aren’t aware of the awesomely awkward delivery of a (apparently recalled) Chevy truck to Madison Bumgarner last night, well here:
Instant Internet classic. Just google “Chevy Guy” and you’ll find a gold mine of funny.
And then go over to any Chevy property. Their Web site is … fine. Their twitter feed is full of … clever jokes?
We don’t mean to be cheesy, but we’d love a pizza that #Sonic before Pizza Month is over! pic.twitter.com/Y0WxEHWRKv
— Chevrolet (@chevrolet) October 27, 2014
They should OWN this moment. The Chevy Guy Video should be front and center. Every painful line he stammered should be played UP, not hidden away. His little note card should come inside every new Chevy truck sold this year. And their web site should look like this:
C’mon Chevy – grab this and RUN with it. #TechnologyandStuff. Create a @ChevyGuy twitter account. Instachat some stuff. Get a new commercial on air by Monday with the Chevy dude explaining technology and stuff to someone. Or hire Rob Ford to do a new one for you. Whatever – just do something!