So Rite Aid and CVS have decided to block Apple Pay in their stores. I’d characterize this as short-sighted and a likely damaging mistake. It’s one thing to not rush to adopt the new platform, but to deliberately get in consumers’ way is pretty much never the right option. Once a certain technology is in enough peoples’ hands and is convenient to use and the blockade is transparent enough to regular people, they will deliberately seek out alternate solutions.
As more and more people buy NFC-enabled phones (the technology that powers Apple Pay, as well as numerous Android options as well), they’ll expect/demand the convenience. Further, considering the motives of these retailers is suspect (they have a competing solution to avoid paying as much credit card fees), these are the combinations that create long-term resentment.
The better solution for these retailers is to re-enable Apple Pay, and then present a better, viable alternative. For example through loyalty programs, or discounts, or freebies, or any other positive incentive they can offer.
Considering the relative easy with which a consumer can choose a nationwide pharmacy chain, I’m curious to see how long this blockade holds.