I felt the CBS keynote at CES 2007 was one of the more interesting ones last week. It showed a company that is faced with the most daunting challenge: to transform itself in a time of massive change. TV networks and companies have so much competition on the horizon it must be frightening to be at the helm. Attacks come from every side. So to see Les Moonves (who I actually got the chance to meet and speak with at Sling Media’s booth during CES 2006) address the question of “what is media?” and have so many different, compelling answers was a pleasure. Although I could have done without the embarrasingly bad Second Life Star Trek montage. Talk about a selling point against user-generated content!
This video was shown just before Les took the stage.