
I think back to the mid 90’s, when 90210 was as hot to the totts as MTV’s Laguna Beach. Teens were trendy, and high school was life. I did notice what was ‘cool’, and how far from it I appeared to be. I tried to mimic the hip by slinging my beige Jansport backpack over one shoulder, while pretending casual, calm, and comfortable.
Backpacks weren’t designed to be worn with one strap in use, and the other strap dangling in the wind. With ½ of the bag’s straps carrying 100% of the load, it is easy to calculate that the stresses on that single strap are double that which it was designed to accommodate. This in tern doubles the amount of pressure applied to your cool and hip single shoulder.
I’ve been called a ‘pansy’ once in a while throughout various events of my life. People like me [read: weaklings] don’t enjoy enduring pain, especially if we don’t have to. So we kept both straps on and covered our heads when the jocks in the school walked by.
The people at incase must have been in the same situation as us back in the uncomfortable or uncool late 90’s. Because today, they present us with the sling pack, a form fit solution to your Apple notebook transporting needs. Incase caters to Apple products exclusively for those who have their heads stuck in the PC world.
The incase slingpack came to me and said, Continue reading






















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