John Battell says it best: Search is no longer a stand-alone application, a useful but impersonal tool for finding something on a new medium called the world wide web. Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it. It’s how we navigate the one infinite resource that drives human culture: knowledge.
And he should be able to say it pretty good by now, cause he has been working on his book about the search industry for years now. Seriously John, I need this book!
Today I think Yahoo has taken us a step closer to realizing what John was talking about above.