Let’s take a trip down memory lane: the scene for myself is middle school, the transition from 80’s to 90’s was going down. Basketball was booming and Michael Jordan was slam dunking his way into everyone’s heart. The shoe companies had great ideas, let’s make a shoe called the “Nike Air Jordan”. I’m not a shoe historian, but as I recall from personal middle school experience, shoes named after people were huge then. I had a pair of $130.00 Nike’s made for and named after Charles Barkely, they were earned from M&D by completing a semester with straight A’s.
Basketball players have endorsed many different products and services. Yao Ming was in an Apple commercial along with “Mini-Me” promoting the 17” Powerbook. Yao has stayed in the technological product endorsing line of work by signing a contract with Garmin International. Garmin produces navigation and communication products for just about every medium of travel: air, sea, and land. I can’t picture how they’ll make the commercials but I’m waiting for something a bit more clever than the “Yo” “Yao” commercial that they had going for the Visa check card and Yao Ming.