If you are in any ways connected to the TV industry, be it for the past, present, or future of it, this is quite significant. Why?
Part of the reason TV as an industry is fairly impervious to disruption is the unbelievably tangled knot of deals and relationships. In TV/Movie-land, deals are (1) worth Billions, and (2) made for the long-term.
But with all the kerfuffle about TV changing, TV dying, TV this and that,we should take note that two of the biggest players in the industry just renewed a deal that is (1) worth Billions and (2) made for the long term.
The significance is, in a nutshell, that in TV-land, business as usual is still going on.
ps – dont think I’ve ever made a point before in 100 or less words! 😉