If you’re reading this, it’s probably obvious to you that you’re ahead of the general internet population when it comes to embracing new trends and technologies. Congratulations.
eWeek ran this interesting article last week that spends some time discussing the average consumer of blogs, rss/xml feeds and podcasts, based on recent data obtained by Jupiter Research. Some interesting points from the survey, which polled some 4,000 internet users in June:
•11 percent read a blog monthly or more frequently (up from 6 percent in 2004)
•7 percent downloaded or listened to a podcast
•3 percent regularly receive information via rss or xml
According to Jupiter, these people are “super net vets.” How cute. Either way, the pseudonym denotes five-plus years of experience online and an income of $75,000 or more. Yee-haw! Since I meet one of those two requirements, do I classify as a “semi-super net vet?” It’s just money, right? Right?
The statistic that will make companies perk their ears at the sound of is this: 89 percent of these blog/rss/podcast consumers said they regularly buy stuff via the web, compared to 62 percent of the total online population. As the number of people using these technologies increases, we’ll start to see more companies moving to cater to people like us. Watch out world…here we come!
(dramatic music…and fade to black…)