If you’re reading these words, this should come as no surprise to you.
On the heels of comScore’s recently-released Behaviors of the Blogosphere (PDF), which claims that nearly 50 million Americans spent some time on blogs during the first quarter of 2005, C|NET’s been hypothesizing about ways to study blogs. Interestingly (or perhaps not), comScore’s results coincide partly with Technorati’s, calculated by measuring links, but comScore obtained their data through some 1.5 million internet users who allowed the group to monitor their online behavior. According to Technorati engineer Kevin Marks, quoted by C|NET, the fact that two different methodologies resulting in very similar results is good news: links are mirroring readership, validating each approach. Welcome to the age of the blog.