Another week, another set of nonsense about how PR people are bad, don’t know anything about new media, etc etc etc. I’ve seen this so much I was about to shut the lid of my laptop and ignore, but instead felt I should say something. In summary:
I’ll make it quite simple to understand: this industry is simply too vast to generalize. There are PR firms and individuals who understand influence, social media, and bloggers. There are firms who don’t. There are those who know how to leverage all the changing media to benefit their clients. And there are those who don’t.
Maybe we can stop with the generalizations while we let the good continue to separate from the bad
Inspired by the NY Times, Scobleizer, and TechCrunch.