I use the phrase “must-read” on something when I feel it has such a quantity of interesting content that it shouldn’t be marginalized by summary. Brian Solis’ post today on “the future of communications” falls into this category. I don’t agree with everything – but that’s okay, I don’t have to (I’d be a little scared if I ever 100% agreed with anyone’s manifesto on anything!).
More importantly, it stimulated my thinking, and anyone in the business of online marketing should give it a glance. Maybe you’ll learn something. Maybe you’ll be inspired. Maybe you’ll disagree completely. No matter what, you won’t waste your time.
Good job Brian.