I was reading Davis Freeberg’s article on DVR stats from Nielsen, and it jogged a memory I meant to blog about last month. A few weeks back a guy knocked on my door, informed my wife and I we had the option to become Nielsen households. Basically, we’d get another set-top box to install, and have to push a button (or two) every 45 minutes while watching TV. Seems easy enough, but frankly I just didn’t want to deal with the hassle right now.
Maybe if Arrested Development were still on I’d care more, but my favorite shows (Heroes, The Office) are doing smashingly well. Further, we’re about to get back on to the Netflix bandwagon, so my “real TV” hours are diminishing rapidly anyway.
The weird part is if accepted, I wasn’t supposed to tell anyone. I wonder what my guests would’ve thought?
I love Arrested Development, but how is any ratings company going to survive when we’ve all moved away from the broadcast model anyway? Once everything is time-place-device-shifted, surely ratings become worthless. It’ll just be news and sports right?