Back in December, Netgear tried an experiment in which they invited anyone who was interested to become their “blogger in residence” for CES. The winner was ushered off to
Monte Carlo Las Vegas on a private jet coach seat where a 30-foot stretch limo picked them up they grabbed a cab to the penthouse suite at the Bellagio Marriott. They selected Dave Zatz as their guest blogger, and I thought he did a pretty bang-up job for them. Looks like I’m the next one up to bat for them.
Ready to hear how small a world this is? If you hadn’t heard, Dave recently joined Sling Media. Guess what he’s doing there… Blogging, community relations, interaction with the blogosphere, etc. In honor of this interesting confluence, I am going to recommend to Dave that we relaunch both our blogs – I’ll be ToesNotFunny, and he’ll become ZATZdigitally.
I’m looking forward to the blogging with Netgear, as I’ll have pretty open access to their executive team for the next few weeks (of course, I will have to drive all the way down to Santa Clara, which ain’t pretty). One topic definitely on my mind is to see how the company’s doing with regards to revenue-per-employee (back in 2003 they were making $1.4 million per employee), and hear about how that scales (or if it does). I’m also looking forward to catching up with CTO Mark Merrill (who I knew from when I worked for Mediabolic a few years back) and CMO Debbie Williams (we met at CES).
So, I hope you get the chance to follow the action over at the Netgear blog (it won’t be all-interviews, I have some other stuff to talk about too!). I think the company’s approach to bringing in external voices is a very interesting (and very welcome) approach to corporate blogging. Finally, in the spirit of open disclosure, I will say I have a strategic consulting relationship in place with the company
, and I’m being given a lifetime supply of routers.