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Fair Deal: UMG Profiteering off my YouTube Video

Posted on June 5, 2008 by Jeremy Toeman

I received the following email from YouTube earlier today:

Dear YouTube Member:

UMG has claimed some or all audio content in your video Pussycat Dolls @ Microsoft CES Party – basic Muvee w/U2. This claim was made as part of the YouTube Content Identification program.

Your video is still live because UMG has authorized the use of this content on YouTube. As long as UMG has a claim on your video, they will receive public statistics about your video, such as number of views. Viewers may also see advertising on your video’s page.

Claim Details:

Copyright owner: UMG
Content claimed: Some or all of the audio content
Policy: Allow this content to remain on YouTube.

  • Place advertisements on this video’s watch page.

Applies to these locations:
Everywhere

UMG claimed this content as a part of the YouTube Content Identification program. YouTube allows partners to review YouTube videos for content to which they own the rights. Partners may use our automated video / audio matching system to identify their content, or they may manually review videos.

If you believe that this claim was made in error, or that you are otherwise authorized to use the content at issue, you can dispute this claim with UMG and view other options in the Video ID Matches section of your YouTube account. Please note that YouTube does not mediate copyright disputes between YouTube owners. Learn more about video identification disputes.

Sincerely,
The YouTube Content Identification Team

At first, I was outraged. But at second, I really wasn’t. Why? Well, I *did* choose to use U2’s Beautiful Day for the background music, and I certainly didn’t ask for permission to do so. It would be their right to ask me to stop playing the video with that music in it. Instead, they’re taking ad revenue rights. Considering I wasn’t putting the video up for profit, I really don’t care, and if this allows me to continue using their music in such a way, I call it fair.

I believe this is the right kind of example content companies should set. Suing end-users is just a lose-lose proposition. Becoming ridiculously tightfisted about content use is also a dead-end. But here I’m basically being encouraged by a copyright owner to use their content for my purposes (fun) and yet meet their basic business needs as well (profit).

Here’s the video in question:

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Posted in Video/Music/Media, Web/Internet | 8 Comments
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8 thoughts on “Fair Deal: UMG Profiteering off my YouTube Video”

  1. Marco says:
    June 5, 2008 at 1:38 pm

    I can’t express how fascinated I am by what they did – thank you so much for sharing this!

    I’m gonna be thinking through the potential ramifications of this one for a long time.

    Reply
  2. Pingback: Record Label Commandeers YouTube Content

  3. domesticgoddessnot says:
    June 7, 2008 at 7:22 pm

    got the same email from youtube too. n like u, as long as youtube doesn’t remove my videos, it’s fine w me too. xD

    Reply
  4. JimU58 says:
    June 20, 2008 at 11:50 pm

    I got today also the same email from youtube! I don’t understand this

    Reply
  5. Feanor says:
    August 1, 2008 at 5:32 pm

    The same thing just happened to me for using “Desire” as a song on a youtube video. It was a bit worrying at first seeing a Copyright notice, and if they’d have removed/blocked my video I couldn’t have complained.

    Overall, it seems like a good idea on UMG’s part.

    Reply
  6. Brent says:
    November 4, 2008 at 5:05 am

    I, too, received this email. I was also a little startled, but it completely makes sense.

    I’m actually fairly amazed they were able to locate my video, out of the millions, that had music that they owned rights to.

    So be it!

    Reply
  7. The Attic Door says:
    November 14, 2008 at 7:49 am

    Same thing happened to me here: http://www.youtube.com/watch?v=ZnoVth7NMUM

    It seems like the companies are really starting to figure out this viral web thing.

    Reply
  8. Kevin says:
    February 5, 2009 at 1:39 pm

    Im fine with it as long as I get to put songs on there!!!!

    Reply

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About

Jeremy Toeman is a seasoned Product leader with over 20 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Prior ventures and projects include CNET, Viggle/Dijit/Nextguide, Sling Media, VUDU, Clicker, DivX, Rovi, Mediabolic, Boxee, and many other consumer technology companies. This blog represents his personal opinion and outlook on things.

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