People! Let’s find a way to measure exactly how many people are listening to podcasts so that we can set up ways to mine this nascent market! Nobody puts out content and misses out on an opportunity to make money!
Audible.com, purveyor of fine audio content (listen to an NPR program and you’ll likely hear their ads at the end, in case you want a copy of the show) announced on Friday that they have developed a system for cashing in on all of those still-ad-free potential revenue streams. Dubbed Wordcast, the software can be installed on iPods and other digital audio players (or DAPs, for the geeks), in Audible’s .AA file format. Still in beta, it appears to be able to provide podcast producers with the ability to more accurately determine the size of their listening audience, as the embedded software will monitor the number of times files are e-mailed and how far into each podcast listeners progress.
As soon as we can get our act together we’ll get all y’all a podcast. I’m a fool for ignoring the market until now, I tell you!
[Via Red Herring]