A rep for Long confirms that his days as an Apple pitchman are over: “Every ad you see Justin in is for that previous time period only,” she tells Radar. “There’s no long-term deal with him.” She adds (somewhat implausibly, perhaps), “Justin’s a movie star, not a commercial guy.”
Hey, maybe they’ll make HIM the new Mac guy (JT: him?), and show how a PC guy can become a Mac guy? (there it is)
Both TUAW and Gizmodo are polling readers to find new Mac guy. I’m with Angela and picked Zach Braff, but I think it’d be funnier if they picked that albino dude from Firewall (which was not only a poor movie, but had nothing to do with firewalls of any kind).
I myself am not “a” Mac guy (not even close to “the” Mac guy), but I do think there’s a bit of irony that he’s getting sacked. Even if the campaign was unbelievably alienating to us PC folks, you’d think they’d just kill it entirely and start fresh.
While consulting with a company this week, we got into a long discussion of the Mac/Apple brand and personality. The iPod brand, for example, is cold. Its better than us. You are, in fact, priveleged that you are permitted to buy an iPod.
I think of the Mac brand with terms like excellence, perfection, and detail-oriented. As a person, Mac is not, in my opinion, unshaven and mocking. I like my Vaio, but why couldn’t Sony add an automatic light-up keyboard like the Macbook? I recognize that many of the Mac faithful through the years includes the design/arts community, but I don’t see a shiny new Macbook Pro and think of a struggling artist. To me, the Mac itself is the art they are creating (I just don’t want one as my computer, personally).
At the end of the day, Mac guy was smug, and smug is not cool or popular. Smug gets punched in the face, or, like today, fired.