The free shipping era at dell is coming to an end. Next month Dell is going to start charging to get a computer purchase shipped to your house. This penny pinching manuever is supposed to save the company money. There will be a new “pick up at the post office” option to debut soon. This will appeal to consumers who work during the day and don’t want their new purchases sitting on the stoop to get taken.
Dell Inc. will stop its practice of sending low-end computers to customers homes without charge in order to cut costs, the company said on Thursday.
Starting on October 10, Dell’s free shipping offer on basic models will apply only to people willing to pick up their computers at the post office, said Jennifer Davis, spokeswoman for Dell’s U.S. consumer business. Customers will have to pay extra for home delivery.
I personally have not been a big fan of Dell. I’d rather purchase a computer “hands on,” eager to see how it looks up close, and try the keyboard out for comfort. Obviously, many folks buy from Dell, we’ll have to see if it hurts their sales or not.
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